# data[].attributes.body
663,117 people like this
662,108 people follow this
About 5x/week
Replies to people's comments
funny

Types of contents:
-pools
-status
-videos (products, reviews)
-customer's reviews
-press reviews (images)
-curated content (pictures, news articles)
-blog posts/wooly mag
-promoting new stores

# data[].attributes.body
https://www.youtube.com/channel/UCvjxT5R3HviugBbIJQNkToQ/featured

Joined -  April 21, 2014
You Tube follower - 4,430
Views - 31, 500, 656 views
(7 seconds to 3.48 minutes length)

Views number is good but not much engagement
nth times post monthly yet no definite

Recommendation:
Video of existing client.
Before and after experience  (documented)

Winnie Harlow as their influencer/endorser
" The Essential"
Growing into yourself and realising that you don’t have to please anyone else—it is a mattress with a message that extends far beyond the bedroom

# data[].attributes.body
915 publications
135k followers
353 following

Type of content:
pictures
retweets from clients
video
insta stories
influencer content
stop motion
pet friendly content

Frequency:
irregular
sometimes twice or three times a day.

# data[].attributes.headline
Casper LinkedInCasper “is focused on the benefit, not the feature,”

# data[].attributes.subject
Casper LinkedInCasper “is focused on the benefit, not the feature,”

# data[].attributes.body
14,023 followers
1 post monthly.
Posts emphasis sleep with the help of Casper.
Working demographic -post of travel pillows & nap club NYC.
Overall not so active on LinkedIn with 6 posts from 2017.

Company Aims:
Casper aspires to be “the Nike of sleep.”