# data[].attributes.headline
big pictures - write it down like a real conversation 

# data[].attributes.subject
big pictures - write it down like a real conversation 

# data[].attributes.body
Explaining what is seen on the picture
No longer then three sentences
Giving some additional information
Maintaining the tone of voice

Here you see some of the biggest metrostations in Amsterdam.

This is Museumplein or Museum square. Here you can broaden your cultural horizon.

On this picture you see the Benno Premselahuis. This is the home of the courses Communication and Media, Information and Communication (Creative Business).

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Personal note
Say something about the process we have gone through
How we experienced making this ISGA
Written by the text team
Provide insight to the reader

We made this ISGA especially for you. The you that decided to come to Amsterdam and start a whole new experience at the HvA. With you in our thoughts we decided to keep it clean and simple so you can get information not only for studying but also for living and traveling Amsterdam.  Practicality  and fun are our keywords.

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You will find this ISGA to be immensly helpful. It will help you find your way and it's unique and  hugely enjoyable at that!

We will make you see, understand and love contrasts not only in Amsterdam but in the whole world.

The book that has great contrast which will lead you to be completely absorbed into Amsterdam and all it's unique.

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Explanation of the concept
Explain the title and design choices
Introduce the team
Explaining the content and chapters
Explain crossmedia part
Talk about what we hope they get out of our ISGA

Contrasts. You see them everywhere in the world. You see them in colours, people, city's. They're everywhere. Living and studying in Amsterdam you're bound to run into them sooner or later. We'll help you navigate through them and learn to love them.

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Practical and fun information
Switch between nice to know and need to know
Simple(easy to read)

# data[].attributes.body
Informal
Not too boring
Some humour
Don't make the sentences too long
Bullet points (with summary at the end of the chapter)