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chewing gum is making a comeback as masks come off in the US

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chewing gum is making a comeback as masks come off in the US

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chewing gum sales see post-pandemic bump 

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chewing gum sales see post-pandemic bump 

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Dive Brief:

Chewing gum sales bounced back in late spring as mask-wearing mandates lifted across much of the United States, according to data from NielsenIQ shared by Bloomberg. This revival comes after two consecutive years of declines for the 12 months ending in May.

In the four weeks ending Feb. 27, gum dollar sales had dropped more than 30% from the same period a year ago, according to NielsenIQ figures. But by early April, sales growth had recovered to the point that it was almost flat. And by the four weeks ending May 1, gum sales leapt more than 23% from a year ago, although that growth rate has since moderated.

The reversal in fortune for gum comes as the category overall has struggled under a longer-term slump in demand. For manufacturers such as Mondelēz International, Hershey and Mars Wrigley, maintaining consumers' interest will be key to preventing a return to the downward trend after the novelty of mask-free life wanes.

Dive Insight:

For chewing gum, consumers' renewed interest in breath freshening can provide an opportunity to reset the category after several years of sales declines. Judging by these early sales figures, the turnaround could have some legitimacy.

Despite inflationary trends, the bulk of the increase in gum dollar sales this past May was not due to price increases. Pack unit sales were up by nearly 15 million in May compared to January 2021, according to NielsenIQ figures. That said, prices per unit have also risen. Bloomberg noted that in May, the average retail price for a pack of gum was $2.11, compared to $2.05 at the beginning of January.

For Mondelēz , the timing of gum's sales revival could be pivotal. At a Wall Street conference in early June, CFO Luca Zaramella noted the company was Mondelēz conducting a "strategic review" of its gum segment, including brands such as Trident and Dentyne. He said was focusing on returning its gum business to pre-pandemic levels before it decides to "potentially assess whether there are other avenues for us to create more value for Mondelēz shareholders."

Later that month at the North America segment, said the company was focusing on three areas to position Trident for growth: messaging that emphasizes relief through chewing, execution at the store level and innovation. He pointed to a new, larger Pocket Pack multipack as an example of the latter. As consumers become increasingly mobile, the on-the-go packaging could be appealing. Jefferies Virtual Consumer Conference, Glen Walter, executive vice president and president for Mondelēz's According to figures from Statista, Trident was the No. 2 sugarless gum brand in the U.S. in 2019, behind Mars Wrigley's Extra.

"So the goal there is to get our footing back underneath us, get this stable, control the things that are in our control and make sure that as mobility increases, which we're starting to see, we are in position to be a very, very strong choice for consumers," he said.

Mars Wrigley is also banking on larger, car-friendly pack sizes to lead its innovation push. In a news conference this past November, Jim Dodge, vice president of convenience for Mars Wrigley Confectionery, cited the 30-piece Orbit Gum Mega Pack, which debuted in May, as a key innovation, and was especially optimistic about the potential for minty gum to lead in sales growth. "It's going to bounce back," Dodge said. "This category is extremely resilient."

And Hershey CEO Michele Buck sounded similarly optimistic about the candy and snack giant's Ice Breakers brand, telling analysts in a fourth-quarter 2020 earnings call that "gum will likely rebound" compared to 2020. However, it's hard for gum sales not to improve upon last year. Sales of Hershey's refreshment products - gum and mints - fell more than 20% in the fourth quarter of 2020.

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Chewing gum sales see post-pandemic bump

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Chewing gum sales bounced back in late spring as mask-wearing mandates lifted across much of the United States, according to data from NielsenIQ shared by Bloomberg. This revival comes after two consecutive years of declines for the 12 months ending in May. In the four weeks ending Feb.

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chewing gum is getting an e-commerce makeover

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chewing gum is getting an e-commerce makeover

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Chewing gum is getting an e-commerce makeover

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Few industries have been hit harder by the online shopping boom than the chewing gum business.

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chewing gum market- growth trends covid 19 impact and forecasts

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chewing gum market- growth trends covid 19 impact and forecasts

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Chewing Gum Market | 2022 - 27 | Industry Share, Size, Growth - Mordor Intelligence

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The Chewing gum market is dominated by North America, followed by Europe, and Asia-Pacific remains the fastest-growing region especially due to the high inclination toward sugar-free chewing gums.

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covid 19s impact on the chewing gum sector

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covid 19s impact on the chewing gum sector

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COVID-19’s Impact On The Chewing Gum Sector

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Seismic changes have occurred across industries since the start of the year the chewing gum sector has been severely impacted.

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We are studying the uprise of gum purchasing following the recent covid 19 pandemic. At first, we struggled to determine the final topic that we wanted to study for this project, however, the realization struck us when multiple people asked us for a piece of freshly bought peppermint gum. We began to realize that gum had clearly gained attraction ever since the mask mandate in schools and other places had been lifted. Our curiosity spread, and we wanted to find statistical reasoning behind this strange topic. We hope to explore the reasoning as to why there has been such a dramatic uprise in gum purchasing from the opinions of both experts and everyday people within our class. We are also looking for statistical differences between pre and post-pandemic gum purchasing.  We will be using the observational study method to observe what percentage of students in our class chew gum, and if they chewing gum pre-pandemic. Our topic choice allows us to get useful information from both experts who may study the cause for the uprise in products and also other students who may not know statistical information but would still help us gain insight into why the demand for gum has suddenly increased.

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A few things that could be improved in this article is that the article is specific to only Cleveland, this limits the variability of the data and makes it a much less reliable source to us. As we are unaware how much data is being used and what all of the statistics are in reference to.

This article talked more about the types of gums, naming more specific types of gum brands and also looking at the most popular ones and what kind of gums are selling more than others. Maybe the article could have provided predictions for gum brands and reasoning to why they are predicted to increase in popularity.

There were not a lot of sources and most information is provided from specific people and owners of businesses. This may seem helpful to gain insight from sellers who work in that industry, however we are still only being limited to one area with not a lot of knowledge on the data recorded in that area and why it is only limited to that area

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COVID-19’s Impact On The Chewing Gum Sector

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Seismic changes have occurred across industries since the start of the year the chewing gum sector has been severely impacted.

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chewing gum is making a comeback as masks come off in the US article analysis

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chewing gum is making a comeback as masks come off in the US article analysis

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pro
This source provided us with a bar graph to show US gum sales spread over monthly intervals
-The graph shows us that the US gum sales turned positive in late spring as more states reopened
-Due to the beginning of recovery after the pandemic, itis stated that states reopened and loosened their covid-19 restrictions, allowing more stores to open again and allowing increase for much more everyday purchases, one being gum.

counter
-This article is focused the sales and payment aspect of gum purchasing, however we are focused on the actual purchasing of the gum itself.
-The article repeatedly mentions the changes and variations of costs for an average pack of gum, and we are more interested in the amounts of people purchasing the gum itself.
-The article discusses reasoning for gum purchasing that were impacted by the pandemic, we aren't interested in why people buy gum, therefore this did not apply to our work.

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