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I found this article really useful and interesting when researching the importance of Sales - it was a reminder that sales isn;t just about profit but the incorporation of stakeholder requirements as well.

Jennifer Wilson
https://blog.oxfordcollegeofmarketing.com/2014/10/17/the-important-role-of-sales-in-an-organisation/

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In every business, sales department plays the biggest role in any organization’s success. The sales department is responsible for generating revenue. The sales department is tasked to ensure that the sale of products and services results to profit. The sales department coordinates with the marketing department in terms of brand-awareness, product-launching and more. From the time the product left the production department. Sales need to develop ways on how to sell the product to their target users/customers.

http://foundersguide.com/functional-areas-of-a-business/

Hine Kupa

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Sales is often dismissed by ambitious graduates and business schools. But sales is one of the most important functions of any business and the ability to convert a potential customer into a sale is one of the most useful - and difficult - business skills to acquire.

Sales can be divided into two halves: responding to inbound enquiries from customers who found about you themselves through, for example, a friend or your marketing campaign; and outbound sales where you reach out to a customer through a phone call or email.

The aim of both sales functions is to push the user through the "sales funnel" by engaging them with the brand, converting them from a lead to a prospect, and then, finally, making a sale.

https://www.weavee.co.uk/articles/corporates/types-of-work/business-functions-marketing-sales

Puarava Paiaaua

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Sales do another thing for an organization; It creates a system, or process for growth. When an entrepreneur is able to define the method by which they identify a customer, present to the customer, and are able to close the customer in a duplicatable and scalable manner, then they can build a sales team around this process. Most often an entrepreneur will figure out this process internally through a trial and error method to build the sales funnel for their organization. When resources are available, it is valuable to bring an organization such as Paradigm 5 who assists with building the sales funnel and a sales department. According to its founder, Charlie Winn, "Selling is always a critical component of being an entrepreneur because there are never any guarantees in either endeavor. Thus, the ability to deal with that uncertainty and move forward towards defined goals is a skill that directly transfers." Once this is established, it is a matter of resources in order to grow the company.
https://www.nasp.com/article/E7E6606D-4E51/the-importance-of-sales-for-an-entrepreneurial-organization.html
Candice Tabil

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Sales are an important aspect in business. Without sales the business will suffocate and die. Every business requires revenue, and sales is a major contributing factor in many businesses. "Sales are to businesses, like oxygen is to humans."
https://www.inc.com/gordon-tredgold/43-thoughts-on-the-importance-of-sales.html
Marcus Munro

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Most business's key to success is selling a product or service. it is the factor the brings the income into the business.
Jono Masters. https://smallbusiness.chron.com/importance-sales-organization-25038.html

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Sales plays a key role between selling a product or service.  Sales teams engage in building a trust with the client regarding the product or services they have to sell, this is done by ensuring product knowledge is high, listening to the buyer.  It is important sales teams build a good relationship with the customer so that they feel valued and will more than likely return again and also market your product to others they know. Word of mouth marketing.
Caroline Franklin

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Sales play a key role in the building of trust relationships between the customer and the company.  With sales interaction, the customer will be encouraged to provide positive feedback that can have a impact on the growth of the business through increase in sales and brand awareness and sales.
https://smallbusiness.chron.com/sales-operations-functions-21372.html
Sonja Kruger

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Sales play a key role in a building a loyalty and trust between the customer and the business. Marketing and sales go hand in hand as marketing is the fuel to the engine that is sales. A good salesman should not only sell a product/service but also leave a long lasting impact on the customer.
A couple helpful links....
https://blog.oxfordcollegeofmarketing.com/2014/10/17/the-important-role-of-sales-in-an-organisation/
https://debitoor.com/dictionary/sales

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Sales are the transfer of ownership of goods or services between a merchant and a customer for money

Stef Burling-Claridge

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Sales Defined

The goal of any merchandising operation is to make money. But in order to do that, two things have to occur - purchases and sales. In this lesson, we're going to talk about the sales portion of a merchandising business. Though I'm sure you already know what sales are, I'm going to take the time to define that term. Sales are the transfer of ownership of goods between a merchant and a customer for money.

Types of Sales

There are two types of sales that occur in the merchandising world. Cash sales are sales that are made where payment is received immediately. For example, let's say that I go to the furniture store and buy new living room furniture. The total cost of the furniture is $2500, and I pay that at the time of the sale. I have created a cash sale.

Credit sales , also known as sales on account, are sales that are made on specific terms with payment being expected at a later date. In this case, let's say that instead of paying for the furniture at the time of purchase, I open a store credit account and I make monthly payments to the furniture store until the furniture is paid in full. In this transaction, I have created a credit sale. Now, each credit sale that occurs within a business creates what is known as an accounts receivable within the business. An accounts receivable is money that is owed to a business for goods or services purchased by a consumer and paid for over time and in terms set forth by the seller.

It is important to note here that when we talk about cash sales, that includes items paid for with commonly used credit cards like Master Card and Visa. Accounts receivable arise from the use of store credit cards when used for payment.

Accounting for Sales

In order for a company to be able to accurately report its financial position on the company financial statements, it has to account for every transaction that occurs in the business, including sales. Before sales transactions can be recorded, there are a few things that have to be taken into consideration.

One thing that needs to be taken into consideration when it comes to recording sales are any sales returns and allowances that have occurred in the specific time period. Sales returns and allowances are either merchandise that has been returned by a customer or allowances given to a customer because of defective merchandise. Now, what if I decided that of the furniture that I bought, I wanted to return the arm chair because it didn't fit in my living room? In that case, my account at the store would be credited for the purchase amount of the chair, and the amount of net sales for that transaction would decrease. Once again, if there are any credits or allowances given, they're deducted from the sales total.

Another concept that is important in regards to inventory sales is the cost of goods sold. The cost of goods sold is the dollar value associated with inventory items that have been sold. This amount is NOT the amount that the merchandise sold for. It is the amount that was paid for the merchandise, including any associated costs such as shipping, receiving, and storage cost. Why is cost of goods sold important when accounting for inventory sales? Well, the answer to that is pretty straightforward. Whenever a sale of merchandise is made, the cost of that merchandise that was sold has to be deducted from the proceeds from the sale to get the amount of profit that was made by the sale.

Recording Sales on Account

Now that you know a little more about sales, let's talk about how these sales are recorded in the accounting records. Any transaction that is posted in an accounting journal requires a debit to at least one account and a credit to at least one account. Now, when it comes to sales of inventory, there are actually two entries that must be made into the accounting system. The first entry records the actual sale with a debit entry to an asset account and a credit entry to a revenue account. The second entry requires a debit to the cost of goods sold account and a credit entry to the inventory account. This allows the accounting records to show the amount of sales that were made, the cost of the goods that were sold in each transaction, and the value of the inventory that must be removed from the store inventory for each transaction.

Recall the furniture that I bought earlier and paid cash. Let's assume that the cost of the furniture was $2000. Now, notice that wasn't the sale price; that's the cost of the furniture. That journal entry would look like this:

Cash would be debited $2500, sales revenue would be credited $2500.
Cost of goods sold would be debited $2000; inventory would be credited $2000.
That's two separate journal entries.

But what if I didn't pay cash, and instead I chose to open a store credit account? Would that entry look any different? Of course it would; it'd look like this:

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accounting for inventory sales - video & lesson transcript | study.com

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Accounting for Inventory Sales - Video & Lesson Transcript | Study.com

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The goal of any merchandising operation is to make money. But in order to do that, two things have to occur - purchases and sales. In this lesson, we're going to talk about the sales portion of a merchandising business. Though I'm sure you already know what sales are, I'm going to take the time to define that term.

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Sales plays a very important roll in the success of a business, because sales is the single most important variable in appraising the performance of a company.
https://www.youtube.com/watch?v=HUGaATlIBcw
Ashleigh Rees

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This is an important function within the business. Sales is the link to success in any business and bridges the gap between potential consumer needs/wants and the organisations products/services on offer. Sales ensures business growth by building trust and consumer loyalty.

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The Importance of Sales In an Organization

As a business owner, if you are not concerned with maximizing sales, your company may not be as profitable as you hope it would be. Without the sale of products or services, a business becomes a hobby or a charitable organization. The sales force isn't the only department that's responsible for sales within the organization. Everyone must understand how sales can and do happen at every department level; if a person isn't selling, she may be missing an opportunity to help the company grow.

Better Business Growth

A great storefront, wonderful products and a fun mascot are great, but without sales, they're merely an expense that leads to an organization's losses. Sales come from a variety of sources, and most business leaders have specific strategies for each marketing channel. For example, an online sales funnel could sell products without a sales representative. However, the efficiency of fulfilling the order is what helps seal the deal. This is important, because sales generate revenues that pay for the storefront, inventory and mascot.

When a business owner can efficiently scale sales up without significantly increasing the costs per sale, then the business grows not only in size, but also in margin and profitability. Using economies of scale, business owners may be able to get discounts for larger inventory numbers, advertising and delivery when scaled up. This means that the business could double its sales but not its expenses, thereby making the company more profitable.

A Positive Corporate Culture

When everyone, including the mascot, realizes their role in the sales process, they are better able to fulfill that role. When people know what's expected of them, they are better able to perform job duties. This is not only a recipe for job success but also for greater job satisfaction. When large numbers of employees are happy, this creates a positive corporate culture. Sales are intimately integrated into this scenario.

For example, the customer service representative usually deals with unhappy customers. It can be a thankless job with little job satisfaction. But if the role is defined as a customer retention specialist and the representative is given the tools to solve problems, he might not only make the client happy by the end of the call but also he might be able to sell another product or to upgrade the existing product. Even though the customer service representative isn't a sales representative, the customer service rep shows how these reps can help keep clients and also sell more products.

Lower Customer Turnover

As already mentioned, good customer service transforms potentially unhappy clients into happy clients. But there is more to client retention than sales retention. Business owners must think about the sales process through the customer experience. If the sales process is positive, the customer experience is generally positive. The sales process starts with advertising and how products and services are positioned in the market. The process is then in the hands of the sales representative; what he says and how he says it, is important. If the process is to remain positive, he can't make inflated claims or be too pushy.

Once the actual sale is made and paid for, the selling doesn't stop. The next step is delivery. This might be as simple as packaging the product nicely and handing it to the customer. It may sound simple, but think about the time you bought gourmet cupcakes and the cashier just tossed them in the bag, the frosting smudging the sides of the bag. Consider personal delivery or shipping with tracking. Have fair return policies that are stated in the sales process. When all these things come together, even if a customer returns an item here or there, customers appreciate the service and they stay for life. This is the foundation of REI's one-year return policy, no questions asked.

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The Importance of Sales In an Organization

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Sales are the foundation to an organization's profitability and its positive public image. Review sales with every employee, not just the sales people, because sales are made or broken at every aspect of the fulfillment and delivery process. Not only will sales increase, employees will be happier.

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link below explaining the function of sales withen a business enviroment
https://www.youtube.com/watch?v=HUGaATlIBcw

Julia Millar

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Sales is one of the most important functions to a business as they have the ability to convert a potential customer. Converting a customer is one of the most difficult and useful business skills to acquire. Sales involves selling a products or service. When selling a product/ service that they are developing a positive relationship with their customer. Sales deal with retention through sale follow ups. Dealing with unhappy customers and retaining them to stay with a company is far more effective as oppose to gaining a new customer.

https://www.weavee.co.uk/articles/corporates/types-of-work/business-functions-marketing-sales?utm_source=thegateway

https://blog.oxfordcollegeofmarketing.com/2014/10/17/the-important-role-of-sales-in-an-organisation/
Gracie Carlyle

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Most organisations are focused on selling something, such as my own, one thing we want to do is sell you a product. This is important for many companies as this is how they make their money, meet their needs and also becomes a form of marketing, this requires attention to detail and also understanding of supply and demand.

Kelly Mathers
info from NZDB501

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In any organisation, the sales department plays a pivotal role in the success of the business. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organisation offers that can fulfil their needs. An effective sales team contributes toward business growth and customer retention.

https://blog.oxfordcollegeofmarketing.com/2014/10/17/the-important-role-of-sales-in-an-organisation/