# data[].attributes.body
Sweet soul was engineered to attract mostly white audiences.

# data[].attributes.body
This was a more calm and commercialized version of gospel. Even then, these songs would be sung by many religious folks.

# data[].attributes.body
The lyrics were no longer about religion, God, or anything like that. Sweet soul consisted more of secular subject matter.

# data[].attributes.body
Sweet soul was often associated with the use of horns. For example, they used trumpets, saxaphones and even the electric guitar.

# data[].attributes.body
Most of the songs I heard sounded very relaxed and chill. It almost sounded like gospel, but it was missing the religious topic and elongated vocal notes.

# data[].attributes.body
a. Ray Charles
b. Jackie Wilson
c. Sam Cooke
d. Ben E. King

# data[].attributes.body
This style of music contained elements of Pop and R&B which many looked down upon. In fact, many saw it as the “devil’s music”. Soul music artists had to overcome those stereotypes.

# data[].attributes.body
Ray Charles’ song “I Got a Woman” was the first instance we heard “Soul Music”. He took the hymn from a religious song and commercialized it.

# data[].attributes.body
Unlike the other two, Southern soul was more designed for black audiences. It was their way of returning to their roots.

# data[].attributes.body
Southern soul became popular because black artists were trying to be more authentic. It was a way for soul artists to embrace their black roots.

# data[].attributes.body
The lyrics were more authentic to black music which means it contained many improvised grunts and shouts. It also contained lyrics that were relevant to what was going on around that time like the civil rights movement.

# data[].attributes.body
Southern soul music often had horns like trumpets and saxophone. It also was famous for it's funky sound and almost improvised vocals.

# data[].attributes.body
This style of music reminded me of the "black" sound we heard in early black music. For example, Otis Redding had a sort of gospel sound that was popular with black artists.

# data[].attributes.body
a. Otis Redding
b. Wilson Pickett
c. Aretha Franklin
d. James Brown

# data[].attributes.body
This style of music was really accepted by black listeners amongst the Civil Rights movement. It allowed them to express their authentic black pride.

# data[].attributes.body
This style of music brought black listeners black pride in the wake of the Civil Rights movement but it also allowed white listeners to embrace this new side of black musical traditions.

# data[].attributes.body
This music was tailored for white aduiences. Talented writing teams worked hard to catch their attention. Specific artists, like Jackson Five, were targeted towards other teens.

# data[].attributes.body
Most of the popular music was made for dancing. It had a funky sound that made it ideal for this. It was also music for social occasions.

# data[].attributes.body
Most lyrics were written by teams of songwriters. They were usually written to make hit songs.

# data[].attributes.body
There was usually horns, strings, and bass. However, hand claps and tambourines were also widley used.

# data[].attributes.body
Most of the music that I like from the 60s is precisely black pop.
I’m not a huge soul or rock fan so this style of music is my favorite. They are mostly catchy songs we still listen to today. Some might say this contains a lot of bubblegum pop.

# data[].attributes.body
a. Smokey Robinson
b. Marvin Gaye
c. The Four Tops
d. The Tempations
e. The Jackson Five

# data[].attributes.body
This style of music was accepted by most people because it was targeted to both white and black audiences. It also was very careful about the image of its artists.

# data[].attributes.body
Jackson Five broke record in having the fastest-selling Motown single up to this day.

# data[].attributes.body
The intended audience for early british bands like The Beatles were young teens. In fact, much of this music was easily accessible by kids born in the 40's. However, other bands like The Rolling Stones had more adult-themed music that attracted older audiences.

# data[].attributes.body
This style of music was mostly for social ocasions or rocking out in concerts.

# data[].attributes.body
At first, most songs were about simple things like romance. Eventually, the lyrics became more graphic and sexual in nature.

# data[].attributes.body
The 12 string electric guitar became a signature instrument that George used. Drums were also very popular. Some artists focused on tight vocals while others focused on emphasizing the guitar.

# data[].attributes.body
Its funny that some of the bands like The Beatles and Beach Boys sound relaxing to me, but others like The Rolling Stones are a bit too much. I really enjoy the nice calming vocals of The Beatles, personally.

# data[].attributes.body
a. The Beatles
b. The Rolling Stones
c. Herman’s Hermits
d. The Hollies
e. Gerry & The Pacemakers
f. The Kinks
g. The Who

# data[].attributes.body
Some British bands like The Beatles, Herman's Hermits and Gerry & the Pacemakers were accepted by parents and were considered safe and "good' while other like The Rolling Stones, The Animals, and The Kinks were conisdered bad influences for teens.

# data[].attributes.body
This was the first time that a British Band (The Beatles) had taken over the music industry in the US. We remember it as "Beatlemania".

This was the beginning of the British Invasion, or the start of British bands coming to perfom in America. One by one they would come over and dominate in the charts.

# data[].attributes.body
Surf Rock attracted mostly young white audiences.

# data[].attributes.body
This was music to "vibe to". Mostly designed for social gatherings.

# data[].attributes.body
The lyrics of surf rock were mostly about cars, surfing, or girls.

# data[].attributes.body
The guitar was mostly used in surf rock. Hand claps, tight vocals, and falsetto style were also very commonly used.

# data[].attributes.body
This style of music had elements of other groups mixed into surf rock. Most of surf rock was about cars, surfing, or girls. It honestly sounds like music you can listen to at the beach to relax.

# data[].attributes.body
a. Beach Boys

# data[].attributes.body
In the 1960's, Surf Culture became very popular, especially in Hawaii where it began.

# data[].attributes.body
This music was inspired by young people who started to get involved in activism; it attracted other enthusiasts.

# data[].attributes.body
This style of music gave way for young people to express themselves through poetry. Artists could talk about real events going on around them.

# data[].attributes.body
The lyrics of folk rock were more poetic in nature. Rather than having the popular bubblegum sound, they were more focused on real issues.

# data[].attributes.body
Folk rock was very acoustic so guitar and vocals were essential instruments.

# data[].attributes.body
Some artists had very nice voices and are a pleasure to listen to even today. However, artists like Bob Dylan broke the rule that you needed a good voice to be an artist. Regardless, they sound much better written and more poetic.

# data[].attributes.body
a. Bob Dylan
b. Peter, Paul, and Mary
c. The Byrds
d. The Mamas and the Papas
e. Simon & Garfunkel

# data[].attributes.body
Despite the political messages found in folk rock, it seemed to be accepted my most people of it's time. However, when Bob Dylan "plugged in" he lost many of his fans and gained new ones.

# data[].attributes.body
Bob Dylan broke the rule of needing a good voice to be an artist.

Bob Dylan "plugged in" which had never been done before, especially not by a folk rock artist.

# data[].attributes.body
This style of music attracted "hippies" and others who had the same views as them.

# data[].attributes.body
This music was designed to be listened to under the influence of drugs that would enhance the concert experience.

# data[].attributes.body
Most of the lyrics described dreams or hallucinations. These songs were also much longer than normal, usually just instrument solos.

# data[].attributes.body
Besides normal instruments, psychedelic music also included projections of oil on a screen with mood lighting and as funny as it sounds: drugs. Artists like Santana also heavily relied on their guitar. Extra instruments included congas, bongos, timbales, and cowbells.

# data[].attributes.body
When you listen to this music, you almost feel like you are also hallucinating along with the artists. It also has large gaps where all you hear are instruments.

# data[].attributes.body
a. Jefferson Airplane
b. The Doors
c. Pink Floyd
d. The Beatles
e. The Grateful Dead
f. Jimi Hendrix

# data[].attributes.body
Although this music was widely accepted by the hippie community, many looked down on it for its drug use and lack of moral values.

# data[].attributes.body
Woodstock became the first large-scale rock music festival that went on for three days.