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Images with clutter can distract from the main elements within the picture and make it difficult to identify the subject.
-Shallow Depth of Field

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- A specific place of visual emphasis in work of art/design.
- 1 area of emphasis, multiple focal points.
- Focal area - the predominant place where the eye enjoys seeing;

Examples;
- Contrast (dark vs light)
- Color contrast (red vs grey)
- Hard edges
- Texture
- People/animals/vehicle even if they are small
- Detail (complexity of shape)

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"Composition is the art of arranging in a decorative manner the diverse elements at the painter's command to express his feelings."

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The rule of thirds is a simple technique where designers divide their designs up into three rows and three columns, and at the points where the vertical and horizontal lines meet is where your focal points should be

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Aligning your elements in a strong and logical way also helps you create order amongst many elements. So, if you’re using a lot of images, a lot of type and/or a lot of graphic elements, alignment might just be your very best friend.

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Aligning your elements in a strong and logical way also helps you create order amongst many elements. So, if you’re using a lot of images, a lot of type and/or a lot of graphic elements, alignment might just be your very best friend.

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The easiest way to offend white space is to refer to it as ‘empty space’. Emptiness implies that it should be full of something, that it’s not doing its job, but this is not quite the case.White space when used strategically can help boost your design’s clarity and overall look by balancing out the more complicated and busy parts of your composition with space that helps your design to breathe.

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The easiest way to offend white space is to refer to it as ‘empty space’. Emptiness implies that it should be full of something, that it’s not doing its job, but this is not quite the case.White space when used strategically can help boost your design’s clarity and overall look by balancing out the more complicated and busy parts of your composition with space that helps your design to breathe.

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Movement: leading lines (a photography term applicable to painting) to direct the viewer's eye into and around the painting. Leading lines can be actual lines, such as the lines of a fence or railroad, or they can be implied lines, such as a row of trees or curve of stones or circles.

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Movement: leading lines (a photography term applicable to painting) to direct the viewer's eye into and around the painting. Leading lines can be actual lines, such as the lines of a fence or railroad, or they can be implied lines, such as a row of trees or curve of stones or circles.

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Focus (or Emphasis): The viewer's eye ultimately wants to rest on the "most important" thing or focal point in the painting, otherwise the eye feels lost, wandering around in space.