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“Whatever attitude one chooses toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…” (pg. 37-38).  This form of propaganda highlights how our thoughts, beliefs, ideas and emotions are all governed by a small group of people who understand the psychological and societal patterns of the public.  These “invisible governors” are constantly influencing the minds to guide the future.

Bernays, Edward. Propaganda (pg. 37-38). Ig Publishing. Kindle Edition.

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Key Idea #2:                  THE NEW PROPAGANDA

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Key Idea #2:                  THE NEW PROPAGANDA

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“Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda” (pg. 47).  When Bernays mentions propaganda being in charity, my mind instantly flashed to the heartbreaking American Society for the Prevention of Cruelty to Animals (ASPCA) commercials that are unescapable.  “Charity, as well as business, and politics and literature, for that matter, have had to adopt propaganda, for the public must be regimented into giving money just as it must be regimented into tuberculosis prophylaxis” (pg. 54).  Although propaganda can be used for the common good, there is a play on emotions to influence the public mind.

Bernays, Edward. Propaganda (pg. 47-54). Ig Publishing. Kindle Edition.

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Key Idea #3:       WOMEN’S ACTIVITIES &     PROPAGANDA

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Key Idea #3:       WOMEN’S ACTIVITIES &     PROPAGANDA

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“So organized and armed they (women) made their influence felt on city councils, state legislatures, and national congresses, upon executives, upon political campaigns and upon public opinion generally, both local and national” (pg. 129).  Women’s number one weapon was and is propaganda.  The political presence of women utilizing propaganda pass bills such as the Shepard-Towner Bill, which grants funding by the government toward maternity welfare.

Bernays, Edward. Propaganda (pg. 129-130). Ig Publishing. Kindle Edition.

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“It is felt, for example, that education is entitled to more space in the newspapers; that well informed discussion of education hardly exists; that unless such an issue as the Gary School system is created, or outside of an occasional discussion, such as that aroused over Harvard’s decision to establish a school of business, education does not attract the active interest of the public” (pg. 135).  There does not seem to be much interest in the discussion of education.  This is where propaganda can be utilized to bring attention to the education system.  “Propaganda cannot change all that is at present unsatisfactory in the educational situation. There are factors, such as low pay and the lack of adequate provision for superannuated teachers, which definitely affect the status of the profession.”  Without the proper respect and benefits for teachers, we will soon lose the ability to recruit other future educators. There is an often battle between experience and education.

Bernays, Edward. Propaganda (pg. 135-137). Ig Publishing. Kindle Edition.

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Key Idea #5:                  THE MECHANICS OF PROPAGANDA

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Key Idea #5:                  THE MECHANICS OF PROPAGANDA

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“No matter how sophisticated, how cynical the public may become about publicity methods, it must respond to the basic appeals, because it will always need food, crave amusement, long for beauty, respond to leadership” (pg. 168).  At the end of the day, the media is the true heart of propaganda.  The public audience will always look to respond to the media.

Bernays, Edward. Propaganda (p. 161). Ig Publishing. Kindle Edition.