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My texts follow most of the conventions. For all ancillary texts, I have followed a similar page structure, by researching and using a combination real texts Ive seen from my genre, and creating my own.

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For the extension task previously on my blog, I used examples of different websites I was inspired by, including Bryson Tiller, Drake, Miguel, and Notes, in combination to create mine

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HALLIE How My Ancillary Texts Follow Conventions

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I included the logo of our record label similar to other adverts

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Both Ed Sheeran and Drake include their logo in their ads. I deviated from this convention, and instead used the motif of the circle (my synergy) throughout the advert

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I added a website link at the bottom of the page similar to most adverts

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Similar to the Edsheeran advert, and some of the previous year's coursework, they have used star ratings and quote credits to advertise their music video. I have also done this.

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The examples of music adverts contain the front panel of the album cover, which is similar to the image in the advert.
I have followed this convention, however used photoshop to make it look slightly more like art, rather than just a photo.

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Every music advert includes the artist's name in bold , and is the largest font on the advert

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Overall we decided not to challenge to the conventions of music videos in our genre of Hip hop/ rap / Modern R&B. We chose to look at similar artists, and adopt similar styles into our video including quick discontinuous edits, stylised colour grading and transitions, and locations similar to our original artist's music video, to help the lyrics reflect the video .

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Rao Cragun (original artist cinematography)

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Rao Cragun (original artist cinematography)

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Rao Cragun's video uses long shots with slight zoom ins, which we adopted in our music video to show the rural area he is in, and to reflect the lyrics

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Bryson Tiller

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Bryson Tiller / Miguel (opening transition)

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Bryson Tiller / Miguel (opening transition)

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After looking at audience feedback where they said our artist's music is similar to Bryson Tiller and Miguel. We decided to use the transition in the opening of vertical bars, (but we made ours horizontal

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We shot our artist during the sun set, to try and use similar colour grading seen in Jaden Smith's music videos.

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In what ways does your media products use, develop or challenge forms and conventions of real media products?

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In what ways does your media products use, develop or challenge forms and conventions of real media products?

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Goodwin's theory includes the performer looking directly into the camera, and following the structure of the music rather than traditional structures seen in films. It relies on repetition of images in the chorus. There are 3 types of music videos including Amplification (when the music video shows added meanings to the lyrics Disjuncture ( when the lyrics and video contradict each other, and Illustration where the video tells a story of the lyrics

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Vernallis studied the use of cinematography and editing music videos. She found that discontinuous editing such as obvious cuts and transitions, and time manipulation, that is synced rhythmically to the music.