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To keep consumption running smoothly, both businesses and individuals have to be satisfied with products and how they’re made and sold. Consumers compare both quality and prices while businesses are measuring profits. The big question is: Why do consumers buy or consume certain products or services? The answer: Most consumers buy according to their wants and needs, some buy items to impress their peers and other people in society.

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Consumerism describes how people buy and dispose products to satisfy their wants and needs of consumption. Consumerism affects people, businesses, and the economy. It keeps the world running but it also takes on a deeper meaning in the psychological aspect.

To keep consumption running smoothly, both businesses and individuals have to be satisfied with products and how they're made and sold. Consumers look for quality and price while businesses look for profit. The big question is: Why do consumers buy or consume certain products or services? The answer is that consumers buy according to what they think they need and what they feel society will approve of them having. If certain products seem more essential or important to consumers based on society then they will be more likely to buy that product rather than other products because people like to follow trends. For example, many women purchase Uggs because a lot of other women wear that type of boot. Along with purchasing trendy products, consumers will focus on product features, brand name, and cost to make the most of their dollar.

In turn, businesses have to keep up with demands and compete with other businesses to attract more consumers. Companies will offer discounts and sales knowing that consumers love bargains. They must keep up by drawing attention to their products by advertising so that they are able to get their product's name out there and convince consumers that they should have that product.

We seem to be creating a cultural shift towards heavy consumerism. Despite current economic struggles, people are buying more and more all the time. I think this is because a lot of innovative products are being introduced and being marketed constantly so that you can't miss them. There are so many choices that people don't want to miss out on having nice things. People are seeing these products and deciding that it's okay to buy them because other people are doing the same thing. Society is making it alright for everyone to spend as they please because their view is that physical objects can create happiness.

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Consumerism describes how people buy and dispose products to satisfy their wants and needs of consumption. Consumerism affects people, businesses, and the economy. It keeps the world running but it also takes on a deeper meaning in the psychological aspect.

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Businesses have to keep up with demands while continuously competing with other businesses to maintain and increase their customer base. Companies offer discounts and sales because consumers love bargains. These advertising efforts and sales pitches draw attention to their products as a strategical method to convince and pressure consumers to buy their products.

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Consumer culture is a form of capitalism in which the economy is focused on the selling of consumer goods and the spending of consumer money. Several Economists agree that the United States is a consumer culture country. A significant part of consumer culture is an emphasis on lifestyle when using material goods to attain happiness and satisfaction. Businesses large and small can capitalize by focusing their marketing on this culture.

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1. Self Actualization - The fulfillment of one's talents and potentials.
2. Ego Needs - It is a matter of self-respect through respect from others.
3. Belongingness - The human emotional need to be an accepted member of a group.
4. Safety - The condition of being protected from danger.
5. Physiological - The characteristics of health and functioning.