# data[].attributes.headline
Innovative / Consistent element of surprise - "Every time someone says they know me, I want to remind them, they don't"

# data[].attributes.subject
Innovative / Consistent element of surprise - "Every time someone says they know me, I want to remind them, they don't"

# data[].attributes.headline
Importance of connections and meeting the right people

# data[].attributes.subject
Importance of connections and meeting the right people

# data[].attributes.headline
Customer oriented (on the side of her fans)

# data[].attributes.subject
Customer oriented (on the side of her fans)

# data[].attributes.headline
Brings the human touch to her relationship with her fans

# data[].attributes.subject
Brings the human touch to her relationship with her fans

# data[].attributes.headline
She makes her brand into a "religion" - with a sense of purpose and belonging 

# data[].attributes.subject
She makes her brand into a "religion" - with a sense of purpose and belonging 