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Streaming services can be used in the field of marketing as they can allow businesses to get their names out there without having to advertise. Businesses can sponsor on music streaming services by offering a listener 30 minutes free play courtesy of them and this allows them to get their name said without having to advertise anything. 

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Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

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Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

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https://www.dreamgrow.com/21-social-media-marketing-statistics/

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Spotify launched in 2008 and aimed to incorporate a streaming service structure such as Netflix to the music industry. Spotify remains a freemium model a business structure popularised in video games, this structure enables the user to play, listen or watch content for free. These services make their money using advertisers, this is seen in Spotify as adverts play during song changes. Spotify does offer a premium service for £10 month which allows the users to listen advert free, furthermore users can download songs enabling them to listen offline.

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Virtual reality or commonly known as VR is an emerging technology which allows users to be transported to brand new worlds and locations. The technology does this through headsets such as PlayStation VR, Samsung VR or the oculus rifts. These headsets incorporate movement to replicate the feeling of existing in the set destination. VR has existed since the late 60s only in a very simplistic format such as movie pictures in lenses. Moreover, Hollywood helped spur the possibilities of VR movies in the 80s and 90s such as Total Recall and The Matrix.

Today VR is now becoming more publicly available as consumers begin purchasing the technology for a variety of uses. This consumption has spurred marketing professionals to consider the inclusion of VR.

Aside from headsets virtual reality can exist on smartphones which 71% of consumers in the UK own a smart phone (Ofcom 2016).  An example of this and the marketing which came from VR is Pokémon GO. This mobile game is the biggest game of all time and encouraged users to go out and catch Pokémon out in the real world. The app would superimpose the creatures on landmarks of in the user’s local park. Businesses seeing the rise of the app began to use the VR technologies to market to players.

(see pictures below)

This shows businesses adapting to the emerging technology of VR enabling them to evolve with the times and create a current and trendy company image.

This is an example of marketing done correctly: Miscelenea NY created images to appeal to users of Pokémon GO, the company used the hype surrounding the app to generate sales and traffic to their social media and business.

Virtual reality is now being incorporated in healthcare, an example of this would be those who have recently lost a limb, VR enables the user to trick their own brain into believing they still have a limb. This speeds up the recovery time of many patients.

The current hardware still can be cumbersome prevents a seamless experience.

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What is it?
Social Media are computer/technology mediated programmes that allow the creation and distribution of ideas, information and any other form of expression through the use of social network or online communities.

Social Media is applications or websites allows their users to produce and share content online through a social network or allows them to participate in virtual/online communities through the use of technology.

How it can Social Media be used in the field of marketing?
- Social Media marketing is becoming increasingly more popular as time goes on and refers to the process of gaining potential consumers attention through the use of social media platforms/sites.

Can be used in marketing to:
- Promote your brand
- Promote upcoming
launches/releases/events
- Engage with audiences
- Creating brand identity
- Positive brand association
- Improving communication and interaction between/with key audiences
- Advertise product/services
- Post ADs (TV adverts, promo videos)
- Improve brand loyalty
- Build brand equity
- Humanise your brand
- Faster communication with your customers
- Targeted advertising
- Improve sales through the use of marketing tools attracting more  customers
- Cuts marketing costs
- Increase website traffic

How Social Media marketing can be used/useful in the music industry (more specifically downloads/online streaming)
- Builds artist awareness
- Promotion
- Sponsorship
- Streaming
- Fan Interaction

Specific business examples

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71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media as an effective customer service tool to increase brand engagement and win new customers.

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71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media as an effective customer service tool to increase brand engagement and win new customers.

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https://www.dreamgrow.com/21-social-media-marketing-statistics/

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What is it?

Streaming services are becoming increasing popular due to the growth of the Internet. These types of services can include not only music, butalso television. Streaming allows users to play music or watch television shows without having to download a file and instead using an app. It saves time and takes up less room on phones and computers/laptops as nothing has to be saved onto the desktop or memory.

How can streaming services be used in the field of marketing?

Streaming services can be used in the field of marketing as they can allow businesses to get their names out there without having to advertise. Businesses can sponsor on music streaming services e.g. Spotify by offering a listener 30 minutes free play courtesy of them and this allows them to get their name said without having to advertise anything. Marketing also occurs between songs. Video streaming services can be used in the field of marketing as they can work with different production companies to show their films or television shows. They can create their own films and television shows to market their site too. Netflix doesn't show any advertisements on their site unlike Hulu and they offer a wide range of a films and television shows to appeal to every age group. It keeps its price to a reasonable monthly plan for the service they offer.