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In Conclusion, the synergy and convergence used allows the website and digipaks to be extremley successful even though it contains some flaws. This is why i will try to replicate the consistent use of colours, images and typography in my technological devices.

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Although I think this is a very good digipak some of the
weaknesses I have identified is that she is wearing a
different colour top in the cd pack as in the music video.
It is also very short with not a lot of detail. There is no
use of social media, release date or any further
promotions used. I feel it could have been more
distinctive. However, in general it is still a successful album cover as it follows the main conventions and has the same distinctive pinkish appearence.

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The website includes all the conventions of a common artist website. IN the screenshot below, we can clearly see the merchandise which has the same contextual features of the genre of haze like love and friendship. Also the colours remain similar and therefore consists of the same connotations.

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Here is a clear colour theme throughout the video and the
digipak and we are able to identify this straight away through
the pinkish purple type of colours. The font used fits perfectly
with the background as it is just a lighter shade of purple, it is
also not to big either. Also she is wearing the same earrings in
the cd cover as she did in the music video which creates a
visual link. Also the background used is similar to the
background in the music video and it fits very well.

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The previous student work i have selected is Haze as it is the most professional and looks unique to the artist and has many synergy throughout.