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- be more involved in problem solving in the project
- 1

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- better scope of the project, demographics and current affairs (COVID) might affect results (client could have planned it better)

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- very vague ideas during the planning and impromptu launch.
- very many personas and client does not want to spend on ads especially on testing.
- client did not follow recommendation for video ads
- Email Marketing should have been daily - the client asked to pause it :(

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- test more audiences
- think more out of the box on doing the ads
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- dont be scared to do some risk ---1

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Challenged with Lead Ads
Challenging client

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- New to me, something interesting to learn in a virtual setting
-Coordinating with the team members

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- Plan out a better strategy designed for this type of client (not the usual ecommerce like we weren't able to try traffic campaigns)

--- venture on traffic campaigns (would have been good if we were able to try & experiment)

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- Learned creating customer personas (1st time)
--111
- Test as much audiences/creatives as we can (we only have limited time to try out things so if something isn't really working, we have to do something.

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- Experienced handling an event focused client (1st time!)
- Collaboration between the ads and creative team

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- be more aggressive with testing creatives and audiences
--1111

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- planning/strategy phase could have been improved. I feel like things were a bit impromptu
- we kind of crammed

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- Different from our usual clients (Ecommerce and Lead Generation)
- Team ready to try out new things

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- During the start of project, everyone was scrambling on what's expected to be done but team meeting addressed the hurdle (would have been better if everyone got KT with the tools first to understand things better)

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- Customization of ads based on client's industry/ target audience
--11
- Client participation/ response to our recommendations is also crucial to the success of the project -- 11
- For good management, it's best to always be on toes with target dates & milestones (including all tasks as sub-tasks in the parent Project is super helpful but there must be a better tool to keep track & be notified of upcoming deadlines) -- 1

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- Client responds quite fast!
- Great teamwork!
- Never give up attitude
- I got to learn and be exposed to new tools: ManyChat, MailChimp, Creative Hub

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What did the team really enjoy about project? In particular, what went better than expected? Emphasize the positive.

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Something you have seen working before that you hoped was available for this project or something you wished was done differently/ could have done better

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What have you learned from this project? Any takeaways that can be applied in future projects?