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1964-1970

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Otis Redding

James Brown

Aretha Franklin

Wilson Pickett

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Improvisation

Emphasis on solo vocals

Organ

Memphis bass

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Gospel

R&B

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-Southern soul was more authentic black music than Motown

-Was not intended to crossover

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“Why is this music significant/important to history?”  and/or “What does this era of music represent in history?”

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“Why is this music significant/important to history?”  and/or “What does this era of music represent in history?”

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White audiences were beginning to take interest in black music