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1. LEE CHEE TONG (BB16110669)
2. SIAH HUI HSUAN  (BB16110134)
3. NG YAN NI(BB16110797)
4NELIAH DANIS TEO | BB16110444
5. NUR SYAFIQAH DANIA BT MHAMAD AZZI | BB16110659
6. ARLIANA BINTI KAMAL | BB16110211
7. PENG CHAO | BB1610719

I. Internal Growth Strategies

A. Expansion:

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Business expansion refers to raising the market share, sales revenue and profit of the present product or services. The business can be expanded through product development, market development, expanding the line of product etc.

Expansion leads to better utilisation of the resources and to face the competition efficiently. Business expansion provides economics of large-scale operations.

Business can be expanded through:-

a. Market penetration strategy:

This strategy involves selling existing products to existing markets. To penetrate and capture the market, a firm may cut prices, improve distribution network, increase promotional activities etc.

b. Market Development strategy:

This strategy involves extending existing products to new market. This strategy aims at reaching new customer segments or expansion into new geographic areas. Market development aims to increase sales by capturing new market area.

c. Product Development strategy:

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This strategy involves developing new products for existing markets or for new markets. Product development means making some modifications in the existing product to give value to the customers for their purchase.

B. Diversification:

Diversification is another form of internal growth strategy. The purpose of diversification is to allow the company to enter new lines of business that are different from current operations.

a) Vertical diversification is also called as vertical integration. In vertical integration new products or services are added which are complementary to the present product line or service. The purpose of vertical diversification is to improve economic and marketing ability of the firm.

b) Horizontal Diversification:

Horizontal diversification involves addition of parallel products to the existing product line. For example: A company, manufacturing refrigerator may enter into manufacturing air conditioners. The purpose of horizontal diversification is to expand market area and to cut down competition.

c) Concentric diversification:

When a firm diversifies into business, which is related with its present business it is called concentric diversification. It is an extreme form of horizontal diversification. For example: Car dealer may start a finance company to finance hire purchase of cars.

d) Conglomerate diversification:

When a firm diversifies into business, which is not related to its existing business both in terms of marketing and technology it is called conglomerate diversification.

It involves totally a new area of business. There is no relation between the new product and the existing product.

II. External Growth Strategies:

Foreign Collaboration:

Collaboration means cooperation. It means coming together. Collaboration is the act of working jointly. It is a process where two people or organisation comes together for the achievement of common goal.

With the advent of globalisation, foreign trade and foreign investments are encouraged to increase the volume of trade. This concept gave rise to foreign collaboration to acquire expertise in the manufacturing process, gain technical know-how and market or promote the products or services to the foreign countries.

Foreign collaboration is an agreement or contract between companies or government of domestic country and foreign country to achieve a common objective. Foreign collaboration is a business structure formed by two or more parties for a specific purpose.

It is collaboration where the domestic firm and the foreign firm join hands together to achieve a common goal. Foreign collaboration helps in removing financial, technological and managerial gap in the developing countries. It is recognised as an important supplement for development of the country and for securing scientific and technical know-how.

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Group Leader : CHIN JIN BUI (BB16110462)
Group Members :
1. CHIN JIA CING (BB16110607)
2. KHAW KIM MOOI (BB16110414)
3. LEE SEE YEANG (BB16110442)
4. LEE YUEN KIM (BB16110563)
5. STEPHENI TEO LEN SIANG (BB16110283)
6. TAN SEOW KEN (BB16110322)
7. WANG ZI MENG (BB16170711)
8. WEE SUI CHING (BB16110487)
9. YAP YEE CHEN (BB16110361)

A) EXPANSION
Business expansion refers to raising the market share, sales revenue and profit of the present product or services. The business can be expanded through product development, market development, expanding the line of product. Expansion leads to better utilization of the resources and to face the competition efficiently. Business expansion provides economics of large-scale operations.

B) DIVERSIFICATION
Diversification is another form of internal growth strategy. The purpose of diversification is to allow the company to enter new lines of business that are different from current operations. There are four types of diversification:
a) Vertical diversification
Vertical diversification is also called as vertical integration. In vertical integration new products or services are added which are complementary to the present product line or service. The purpose of vertical diversification is to improve economic and marketing ability of the firm.
b) Horizontal diversification
Horizontal diversification involves addition of parallel products to the existing product line. For example: A company, manufacturing refrigerator may enter into manufacturing air conditioners. The purpose of horizontal diversification is to expand market area and to cut down competition.
c) Concentric diversification
When a firm diversifies into business, which is related with its present business it is called concentric diversification. It is an extreme form of horizontal diversification. For example: Car dealer may start a finance company to finance hire purchase of cars.
d) Conglomerate diversification
When a firm diversifies into business, which is not related to its existing business both in terms of marketing and technology it is called conglomerate diversification. It involves totally a new area of business. There is no relation between the new product and the existing product.

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LEADER: NUR ATHIRAH BINTI ISHAK (BB16110398)

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LEADER: NUR ATHIRAH BINTI ISHAK (BB16110398)

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1. NURFAZLIATUL FAKHIRA BINTI MOHD FAIZAL (BB16110179)
2. SYAFINAZ BINTI AHMAD (BB16110549)
3. IZZA AMIRAH BINTI AMDIN (BB16160929)
4. HALIMATUL MAISYARAH BINTI YATIM (BB16110578)
5. NOOR HARLIZA FAZEREEN BINTI MORDI (BB16110653)
6. NORSAZIRA BINTI SAKRIN (BB16110569)
7. NUR FARAHIN BINTI SAHAR (BB16110622)
8. RAUHAH BINTI ISHAK (BB16110338)
9. FATIN FARHANA BINTI AZIZ (BB16110476)

Types of internal growth strategies.

Internal growth strategy is a strategy which takes place by expansion, diversification and modernization that made for the growth within the organization by using internal resources.

1. Expansion
To raise market share, profit and sales revenue through product development which it involves developing new products by making some modification and sell it to the existing market. Next, market penetration which is selling products to existing markets by giving a promotions and improve distribution network. Expanding the product line to new market and new customer segments in order to increase sales revenue.

2. Diversification
Allow company to enter new business lines that are different from current operations.
a. Vertical diversification by adding new products or services to the present product line or services to improve marketing ability of the firm.
b. Horizontal diversification by adding parallel products to the existing product line. For example: manufacturing of one product may enter into others manufacturing product to expand the market and lower down competition.

3. Modernization
Make a decision for the process within the organization by aiming to increase production by lowering the cost of production and improve the quality of the product.

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Group Leader: Chuah Eu Gene (BB16110451)
Group Members:
1. Chai Li Shin (BB16110412)
2. Jong Hao Cheng (BB16110683)
3. Korin binti Awang Kenneth (BB16110530)
4. Tai Cha An (BB16110440)
5. Tan Yan Ping (BB16110401)
6. Tan Yi Wei (BB16110544)
7. Tang Yan Xin (BB16110790)
8. Ten Yan Fang (BB16110485)

a) New product development
New product development involves in designing and producing a new product for sale as a new mean of obtaining revenues.
b) International Expansion
Business expansion is referring to a new way to raise and increase the size of the market. This can be possible by selling the products overseas where the market is new or partnership can be made to achieve the same result.
c) New Process
New process is to have research and development so that a better, efficient and effective process can be made for the product.

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1.Nur Hidayah Roslan BB16110707
2.Anwar Badrin bin Badiuzaman BB16110436
3. Dayang Nurul Huda Datu Taong BB16110206
4. Farhain Datu Al Rizza BB16110357
5. Leena Aryani Kusnin BB16110293
6. Nor Hisham Muhammad Ali BB16110303
7. Nur Atiqah Tujuh BB16110723
8. Song Jun Man BB16170004

INTERNAL GROWTH STRATEGIES
1.NEW PRODUCT DEVELOPMENT
This involves designing, producing & selling nee products as a means of increasing firm revenues and profitability.
2.OTHER PRODUCT-RELATED STRATEGIES
Firms also grow by improving existing products or services, increasing the market penetration of an existing product or service, or pursuing a product extension strategy.
3.INTERNATIONAL EXPANSION

EXTERNAL GROWTH STRATEGIES
1.MERGERS AND ACQUISITIONS
a merger is the pooling of interests to combine 2 or more firms into one. Acquisition is the outright purchase of one firm by another.
2.LICENSING
Grabting of permission by one company to another company to use a specific form of its intellectual property under clearly defined conditions.

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Nur Syasya binti Nordin (BB16160883)
Nurahsiqin binti Karsing (BB16160830)
Amirah binti Norazmi (BB16160862)
Norwalimah binti Saibi (BB16160943)
Nursahila binti Roslan (BB16160861)
Siti Nadiah binti Saimat (BB16160948)
Franklantine John (BB16110672)
Syawal bin Syamsuddin (BB16110344)
Yusof bin Adenan (BB16160913)

The growth strategies for a firm can be divided into internal and external growth strategies. There is different types of internal growth strategies and the first internal growth strategy is expansion.

Expansion

It refers to raising the market share, sales revenue and profit of the present product or services. The business can be expanded through product development, market development, expanding the line of product. Expansion leads to better utilization of the resources and to face the competition efficiently. Business expansion provides economics of large scale operations.

Market Penetration Strategy

Business can be expanded through market penetration strategy.This strategy involves selling existing products to existing markets. To penetrate and capture the market, a firm may cut prices, improve distribution network, increase promotional activities.

Market Development Strategy

Market development strategy this strategy involves extending existing products to new market. This strategy aims at reaching new customer segments or expansion into new geographic areas. Market development aims to increase sales by capturing new market area.

Product Development Strategy

Product development strategy involves developing new products for existing markets or for new markets. Product development means making some modifications in the existing product to give value to the customers for their purchase.

Diversification

The second is diversification as it is another form of internal growth strategy. The purpose of diversification is to allow the company to enter new lines of business that are different from current operations. There are four types of diversification vertical diversification, horizontal diversification, concentric diversification, conglomerate diversification.

a) Vertical Diversification

There are four types of diversification which is vertical diversification. It is also called as vertical integration. In vertical integration new products or services are added which are complementary to the present product line or service. The purpose of vertical diversification is to improve economic and marketing ability of the firm. Vertical diversification includesbackward integration which means the company expands its business activities in such a way that it moves backward of its present line of business. For instance, despite of being the leaders in Textiles, to strengthen his Position, Dhirubhai Ambanidecided to integrate backwards and produce fibres.

Other than that, is forward integration, in forward integration, the company expands its activities in such a way that it moves ahead of its present line of business. For example, in New Zealand based Natural health care products company Comvitapurchased its Hong Kong distributor Green Life Ltd. And thus achieved forward integration by having access to greenlife’sretail stores, sales staff and in store promoters.

b) Horizontal Diversification:

Horizontal diversification involves addition of parallel products to the existing product line. For example, a company, manufacturing refrigerator may enter into manufacturing air conditioners. The purpose of horizontal diversification is to expand market area and to cut down competition.

c) Concentric diversification:

When a firm diversifies into business, which is related with its present business it is called concentric diversification. It is an extreme form of horizontal diversification. For example, a car dealer may start a finance company to finance hire purchase of cars.

d) Conglomerate diversification:

When a firm diversifies into business, which is not related to its existing business both in terms of marketing and technology it is called conglomerate diversification. It involves totally a new area of business. There is no relation between the new product and the existing product.

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PAYUNGKU PAYUNGMU:                                               Leader: NURMARDIANA BINTI JOHARI(BB16110114)  1.HASRINA BINTI MAPPENDRE(BB16110182 ) 2.HEFA IZZATUL EZAH BINTI MOHD TAIP(BB16110266) 3.HAZLINDA MAZMIN BINTI JASMIN( BB1616090 )   4.NOR SYAFIQAH BINTI NOR MUHAMMAD( BB16110383 )  5.NUR SAFWANAH BINTI MOHD NOH( BB16110152 )  6.NURFADILAH NEEVANA BINTI KALVANA(BB16110254)  7.SITI NOR SYAZRINA BINTI JALSEH (BB16110379 )  8.SITI NUR ATIKAH BINTI TALIB ( BB16160880 )       9.SRI WIDAYU BINTI MUHAMMAD ( BB16160884 )                                              Types of internal growth strategies1.Expansion- Business expansion refers to raising the market share, sales revenue and profit of the present product or services. The ways to expand the business are through product development, market development, expanding the line of product and others. The expansion can leads to better utilization of the resources and to face competition efficiently. Business expansion also provides economics of large-scale operation.                                                                2. Diversification  - Diversification is another form of the internal growth strategy. The purpose of              diversification is to allow the company to enter the new lines of business that are different from the current operation. There are four types of diversification that are vertical diversification, horizontal diversification, concentric diversification and conglomerate diversification.                                                      3. Modernization-  Modernization strategy involves up gradation of existing physical facilities like plant and machinery and processes. The modernization result into improvement in the quality of the products so that they can offer better value to the customers.

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PAYUNGKU PAYUNGMU:                                               Leader: NURMARDIANA BINTI JOHARI(BB16110114)  1.HASRINA BINTI MAPPENDRE(BB16110182 ) 2.HEFA IZZATUL EZAH BINTI MOHD TAIP(BB16110266) 3.HAZLINDA MAZMIN BINTI JASMIN( BB1616090 )   4.NOR SYAFIQAH BINTI NOR MUHAMMAD( BB16110383 )  5.NUR SAFWANAH BINTI MOHD NOH( BB16110152 )  6.NURFADILAH NEEVANA BINTI KALVANA(BB16110254)  7.SITI NOR SYAZRINA BINTI JALSEH (BB16110379 )  8.SITI NUR ATIKAH BINTI TALIB ( BB16160880 )       9.SRI WIDAYU BINTI MUHAMMAD ( BB16160884 )                                              Types of internal growth strategies1.Expansion- Business expansion refers to raising the market share, sales revenue and profit of the present product or services. The ways to expand the business are through product development, market development, expanding the line of product and others. The expansion can leads to better utilization of the resources and to face competition efficiently. Business expansion also provides economics of large-scale operation.                                                                2. Diversification  - Diversification is another form of the internal growth strategy. The purpose of              diversification is to allow the company to enter the new lines of business that are different from the current operation. There are four types of diversification that are vertical diversification, horizontal diversification, concentric diversification and conglomerate diversification.                                                      3. Modernization-  Modernization strategy involves up gradation of existing physical facilities like plant and machinery and processes. The modernization result into improvement in the quality of the products so that they can offer better value to the customers.

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1. Nurul Hasyikin Adha bt Ismail (BB16110526)
2. Nur Syakila bt Ependi (BB16110457)
3. Nur Sahidah bt Piara (BB16160837)
4. Andrea Jenny Honorious (BB16110202)
5. Johnaisah bt John (BB16110689)
6. Nur Izzati Afzan bt Ya'kup (BB16110275)
7. Samsiah Gan (BB16110244)
8. Yeap Kay Fei (BB16110136)

Types of Internal Growth Strategies

Internal growth strategy refers to the growth within the organisation by using internal resources. Internal growth strategy focus on developing new products, increasing efficiency, hiring the right people, better marketing etc.

1. Expansion
-Business expansion refers to raising the market share, sales revenue and profit of the present product or services. The business can be expanded through product development, market development, expanding the line of product etc. Expansion leads to better utilization of the resources and to face the competition efficiently. Business expansion provides economics of large-scale operations.

Business can be expanded through:-
a. Market penetration strategy:
-This strategy involves selling existing products to existing markets. To penetrate and capture the market, a firm may cut prices, improve distribution network, increase promotional activities etc.

b. Market Development strategy:
-This strategy involves extending existing products to new market. This strategy aims at reaching new customer segments or expansion into new geographic areas. Market development aims to increase sales by capturing new market area.

c. Product Development strategy:
-This strategy involves developing new products for existing markets or for new markets. Product development means making some modifications in the existing product to give value to the customers for their purchase.

1.Diversification
-Diversification is another form of internal growth strategy. The purpose of diversification is to allow the company to enter new lines of business that are different from current operations. There are four types of diversification:

a)Vertical diversification : Vertical diversification is also called as vertical integration. In vertical integration new products or services are added which are complementary to the present product line or service.

b) Horizontal diversification : Horizontal diversification involves addition of parallel products to the existing product line. For example: A company, manufacturing refrigerator may enter into manufacturing air conditioners. The purpose of horizontal diversification is to expand market area and to cut down competition.

c) Concentric diversification : When a firm diversifies into business, which is related with its present business it is called concentric diversification. It is an extreme form of horizontal diversification. For example: Car dealer may start a finance company to finance hire purchase of cars.

d) Conglomerate diversification : When a firm diversifies into business, which is not related to its existing business both in terms of marketing and technology it is called conglomerate diversification. It involves totally a new area of business. There is no relation between the new product and the existing product.

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Group Leader: Darren Mc Addam Tajuddin (BB16160906)
Group Members:
1. Vennesa Vionie Alferd
(BB16110234)
2. Flory Victoria Matius
(BB16110463)
3. Alfyan Bin Mudin
(BB16160848)
4. Danny Alvin Bin Ikon
(BB16160863)
5. Fadil Adha Bin Abu Bakar
(BB16110679)
6. Zulkiflie Bin Kuming
(BB16110406)
7. Azidah Farahin Binti Abdullah
(BB16160893)
8. Muhammad Adi Zulfadhli Bin Jainin (BB16110678)
9. Mohd Firdaus Bin Aminudin
(BB16160849)

Internal growth strategy refers to the growth within the organisation by using internal resources. Internal growth strategy focus on developing new products, increasing efficiency, hiring the right people, better marketing etc. Internal growth strategy can take place either by expansion, diversification and modernization.

1. Expansion
- Business expansion refers to raising the market share,sales revenue and profit of the present product or services.
The business can be expanded through:

a)  Market penetration strategy
- This strategy involves selling existing products to existing markets. To penetrate and capture the market, a firm may cut prices, improve distribution network, and increase promotional activities.

b)  Market development strategies
- This strategy extanding existing products to new market. Thus strategy aims ro reaching new customer segments or expansion into new geographic areas and increase sales by capturing new market area.

c)  Product Development strategy
- This strategy involves developing new products for existing market or for new markets. Product development means making some modifications in the exisisting product to give value to the customers for their purchase.

2. Diversification
-Diversification is another form of internal growth strategy. The purpose of diversification is to allow the company to enter new lines of business that are different from current operations. There are four types of diversification:

a) Vertical diversification :
- Vertical diversification is also called as vertical integration. In vertical integration new products or services are added which are complementary to the present product line or service.

b) Horizontal diversification:
- Horizontal diversification involves addition of parallel products to the existing product line. For example: A company, manufacturing refrigerator may enter into manufacturing air conditioners. The purpose of horizontal diversification is to expand market area and to cut down competition.

c) Concentric diversification :
- When a firm diversifies into business, which is related with its present business it is called concentric diversification. It is an extreme form of horizontal diversification. For example: Car dealer may start a finance company to finance hire purchase of cars.

d) Conglomerate diversification :
-When a firm diversifies into business, which is not related to its existing business both in terms of marketing and technology it is called conglomerate diversification. It involves totally a new area of business. There is no relation between the new product and the existing product.

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2. Delia Teresa Anak Jubin BB16110148
3. Sherrilyn Lugom Anak Anthony BB16110188
4. Marrilyn Morree Anak Peter Uja BB16110107
5. Hayu Eka Binti Mutamin BB16160817
6. Nurfatin Syuhada Mohamad Helmy BB16110190
7. Nursuhana Binti Bastian Amri BB16110192
8. Norzulaikha Binti Mat Lazim BB16110171
9. Nik Nurin Athirah Bt Mohd Zamree BB16110545
10. Nur Fitranee Binti Feepry BB16110157

Types of Internal Strategies:
1. New Product Development;
It involve some creation and sale of new product as a medium for increasing the firm's revenues. In this era, new product development is a very useful strategy to compete within the industry.

2. Market development;
This strategy aims to sell the product to new market. Changing of packaging or other product features will be required to do so.

3. Modernisation;
This strategy aims to ensure the firm operates and produces products or services that fits into today's fast moving trend. In order to catch up with all the other developed firms within the industry, it is good that a firm keep up with the modernisation strategy.

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Leader: Muhammad Irfan bin Sulaiman (BB16110467)
1. Khalis bin Alias (BB16110736)
2. Mohamad Afiq bin Mohd Yusri (BB16110553)
3. Mudzairi Ngu Abdullah (BB16110491)
4. Mickwell Sahaya (BB16110548)
5. Eddy Bonnyedison Jonisin (BB16110580)
6. Marleya Maseri (BB16110508)
7. Shariffah Suzirah binti Sharif Omar (BB16110754)
8. Nur Sabrina binti Supian (BB16110460)
9. Afrencesca Johnny (BB16110225)

Types of Internal Strategies:
1. Expansion
Raising the market share, sales revenue and profit of the product or services. The business can be expanded through product development, market development and expanding the line of product. Expansion leads to better utilization of the resources and face the competition efficiently. It also provides economies of large operations.

2. Diversification
Allow the company to enter new line s of business that are different from current operations. It enhances skills and abilities of workers when doing the same work over and over again. It also motivates to perform and new challenging task and increases individual and organisational productivity. Besides that, it reduces business risks when loss in one of business can be compensated by profit.

3. Modernisation
By making modernisation decisions as one of the process within same organisational context. Decision in business organisation often have to be made based on bounded rationality. Besides that, there were exists multiple decision criteria, the certainty, completeness and availability of useful information.

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Group Leader : 1) Nur Alvina Binti Suhardi (BB16110365)
Member:
2)Ain Izzatul Wadiah binti Abdul Lahim (BB16110523)
3)Amieku Nuria Kartamila binti Bindamin (BB16110127)
4)Dayana Hazliyatul binti Indarjahaya (BB16110099)
5)Fezney binti Nussan (BB16110599)
6) Fong Lee Jin (BB16110288)
7) Judy Esmeralda Insiong (BB16110336)
8) Milrie Misol (BB16110183)
9) Mischellyn Masuning (BB16110117)
10) Yoriagnes binti Mohd Johanis (BB16110061)

Internal growth strategies refer to the growth organisations by using internal resources. It is focus on developing new products, increase efficiency, better marketing and hiring new better staff.Internal growth strategies can be done by expansion and diversification.

Expansion- raising the market share, share revenue and profit of existing product. Business can be expand by :-

1)market penetration - to seek increase sales of present product in the present market through aggressive promotion and distribution.
2)market development - to increase sales volume by selling the exist product into new market. The existing product is force into new market by changing its packaging or brand name.
3)product development - business seek to grow by developing improved product for the present market. Current product may be replaced or the new product may be introduced in addition to the existing product.

Diversification - allow company to enter new lines of business that are different from current operation. Type of diversification are:-

1)vertical - new product added which are complementary to the exist product line. It is to improve economic and marketing ability of the firm.
2)horizontal - addition of parallel product to exiating product line
3)concentric - firm diversified into business that relate to existing business
4)conglomerate - firm diversified into business but not relate to existing business both in term of marketing and technology.

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LEADER: MOHD SYAKIRIN BIN AZLAN(BB16110399)                                           2. HENG SOO SHENG(BB16110354)                                    3. LIANG YI CHEN (BB16110574)                                      4. LEE YONG SAN  (BB16110570)                                            5.  MOK JIN HUA  （BB16110538)                          6. ALBERT YONG KET MIN (BB16110668)       7. MUHAMMAD SYAKIR AKMAL BIN WAN MOHD AZEELAN (BB16110760)8. CHAI SZE CHIEN (BB16110164  )                                      The growth strategies for a firm can be divide into internal and external growth strategies.  One of the different internal growth strategies is product expansion.                          Sometimes companies introduce new products or add new features to thee existing products through the product expansion process. While doing product expansion usually companies market the products with enhanced features in the existing market. The success of the product expansion strategies is determined by the technological change in the features of the product.                                   Secondly, a market expansion growth strategy, often called market development, entails selling current products in a new market. There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market. If a business does not find new markets for its products, it cannot increase sales or profits.                                                    Finally, acquisition also is one of the different internal growh strategy.In acquisition, a company purchases another company to expand its operations. A small company may use this type of strategy to expand its product line and enter new markets. An acquisition growth strategy can be risky, but not as risky as a diversification strategy. One reason is that the products and market are already established. 

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LEADER: MOHD SYAKIRIN BIN AZLAN(BB16110399)                                           2. HENG SOO SHENG(BB16110354)                                    3. LIANG YI CHEN (BB16110574)                                      4. LEE YONG SAN  (BB16110570)                                            5.  MOK JIN HUA  （BB16110538)                          6. ALBERT YONG KET MIN (BB16110668)       7. MUHAMMAD SYAKIR AKMAL BIN WAN MOHD AZEELAN (BB16110760)8. CHAI SZE CHIEN (BB16110164  )                                      The growth strategies for a firm can be divide into internal and external growth strategies.  One of the different internal growth strategies is product expansion.                          Sometimes companies introduce new products or add new features to thee existing products through the product expansion process. While doing product expansion usually companies market the products with enhanced features in the existing market. The success of the product expansion strategies is determined by the technological change in the features of the product.                                   Secondly, a market expansion growth strategy, often called market development, entails selling current products in a new market. There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market. If a business does not find new markets for its products, it cannot increase sales or profits.                                                    Finally, acquisition also is one of the different internal growh strategy.In acquisition, a company purchases another company to expand its operations. A small company may use this type of strategy to expand its product line and enter new markets. An acquisition growth strategy can be risky, but not as risky as a diversification strategy. One reason is that the products and market are already established. 

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1. SITI NURUL NABILAH BINTI ZAIFUDDIN (BB16110151)
2. SYASMI ADIDAH BINTI ZAKIR      (BB15271033)
3. NUR ADIBAHANI BINTI HASSAN  (BB15271032)
4. MADIHAH BINTI SAHARDIN            (BB17180940)
5. SRIFUJIATI BINTI NURDIN              (BB16110682)
6. NOOR SHAHIERA BINTI SAING      (BB16160882)
7. NOOR ERA BINTI TOLA                    (BB16110511)
8. NORAFINAH BINTI ENGKOH          (BB16160867)

9. NORHAIME BINTI LINGAM            (BB16110688)

Internal growth strategies is refer to the growth within the the organisation by using internal resource.

1. New Product development : Involves the creation and sale of new products (or services) as a means of increasing firm revenues. In many fast-paced industries, new product development is a competitive necessity. For example, the average product life cycle in the computer software industry is 14 to 16 months.

2. Other product – related strategies

a.  Improving an Existing Product or Service : Often a business can increase its revenues by simply increasing the quality of an existing product or service.

b.Increasing Market Penetration: Increasing the sales of a product or service through greater marketing efforts or through increased production capacity.

c.Extending Product Lines: Making additional variations of a product so it will appeal to a broader range of clientele

d.Geographic Expansion: Growth via expanding to additional geographic locations

3. International Expansion

a. Another common form of growth for entrepreneurial firms.

b. International new ventures are businesses that, from their inception, seek to derive significant competitive advantage by using their resources to sell products or services in multiple countries.

c. Although there is vast potential associated with selling overseas, it is a fairly complex form of growth.

• Foreign-Market Entry Strategies
a.Exporting : Producing a product at home and shipping it to a foreign market.

b. Licensing : An arrangement whereby a firm with the proprietary rights to a product grants permission to another firm to manufacture that product for specified royalties or other payments.

c. Joint Ventures : Involves the establishment of a firm that is jointly owned by two or more otherwise independent firms. – Fuji-Xerox is a joint venture between an American and a Japanese company.

d. Franchising : An agreement between a franchisor (a company like McDonald’s Inc., that has an established business method and brand) and a franchisee (the owner of one or more McDonald’s restaurants).

e. Turnkey Project : A contractor from one country builds a facility in another country, trains the personnel that will operate the facility, and turns over the keys to the project when it is completed and ready to operate. –
f. Wholly Owned Subsidiary : A company that has made the decision to manufacture a product in a foreign country and establish a permanent presence.

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Leader: WONG VUI CHUEN (BB16110431)
1. ANG KIM KEAT (BB16110527)
2. DING HONG YONG (BB16110428)
3. KHOR YEE VON (BB16160942)
4. LEE YUN FONG (BB16110296)
5. LEE VUN HOU (BB16110296)
6. LIEW LEE TZE (BB16110340)
7. LING SIEW TING (BB16110605)
8. MA KAR SHENG (BB16110794)
9. TOH VIKI (BB16110331)

Question: Discuss Different Type Of Internal Growth Strategies

Internal growth is the development of a company by growing it’s existing business with its own finances, as opposed to acquiring other business. There will be have three types of internal growth strategies which are Expansion, Modernization, and Diversification.

1. Expansion
- Expansion such as market penetration, market development, and product development. A company can develop the existing product to new one and create the new market. For example, develop and adding the issue or fashion to innovate existing product to new one. Beside, increasing the sale and profit through the new product.

2. Modernization
- A company can add the modern characteristics to the product. For instance, using a picture or name or spokesman or technology to improve a product.

3. Diversification
- Development of new products in the new market. Diversification strategy is adopted by the company if the current market is saturated due to which revenues and profits are lower. There are four types of diversification strategies which are Vertical Diversification, Horizontal Diversification, Concentric Diversification, and Conglomerate Diversification.

# data[].attributes.body
GROUP LEADER:
Sopiah Basri
(BB16110566)
GROUP MEMBERS:
1. Faramita Rosida Darusi
(BB16110359)
2. Maslinda Firdaus (BB16110787)
3. Norazwizan Jamanin
(BB16110089)
4. Nor Alizah
Mohd Sakaran
(BB16110427)
5. Noor Fazlin Awang Damit
(BB16110670)
6. Nur Syafiqah Duraman
(BB16110260)
7. Siti Atiyah Muhamad (BB16110633)
8. Sitti Nurfarrieza Titingan (BB16110562)
9. Sitti Sarah Mohd Ibrahim (BB16110529)

Different types of internal growth strategies:

1. Expansion
- Business expansion refers to raising the market share,sales revenue and profit of the present product or services.
The business can be expanded through:
a) market penetration strategy
- This strategy involves selling existing products to existing markets. To penetrate and capture the market, a firm may cut prices, improve distribution network, and increase promotional activities.
b) Market development strategies
- This strategy extanding existing products to new market. Thus strategy aims ro reaching new customer segments or expansion into new geographic areas and increase sales by capturing new market area.
c) Product Development strategy
- This strategy involves developing new products for existing market or for new markets. Product development means making some modifications in the exisisting product to give value to the customers for their purchase.

2) Diversification
- Entering new markets with new product.
a) Horizontal - involves additional of parallel products to the existing product line.
b)  Vertical - In vertical integration new products or services are added which are complementary to the present product line or service.
c) Concentric - firm into business, which related with its present business. It is an extreme from of horizontal diversification.
d)  Conglomerate - Firm into business,  which is not related to its existing business both in terms of marketing and technology. Its involves totally a new area of business. There no relation between the new product and the existing product.

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Discuss different types of internal growth strategies.

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Discuss different types of internal growth strategies.

# data[].attributes.body
1. Amy Nafisavella (BB16110505)
2. Brian Sikawah (BB16110404)
3. Eleona Ellen (BB16110784)
4. Evon Young (BB16110390)
5. Georgie Adriana (BB16110785)
6. Hanibah Binti Rassa (BB16110167)
7. Nor Hafizah Binti Ismail (BB16110484) - Leader
8. Sylviannita Mickey (BB16110277)

1. Market Investment
- A range of internal growth strategies revolve around expanding market share. In a market penetration strategy, the company tries to sell more to its existing markets by improving product quality or lowering prices.
2. Market Development
-  The company invests in marketing efforts to sell existing products in new markets.
3. Diversification
-  Requires selling new product in new markets.
4. Market Penetration Strategy
-  This strategy involves selling existing products to existing markets. To penetrate and capture the market, a firm may cut prices, improve distribution network, increase promotional activities.
5. Product Development
-  Product development means making some modifications in the existing product to give value to the customers for their purchase.

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The growth strategies for a firm can be divided into internal and external growth strategies. Discuss different types of internal growth strategies.

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The growth strategies for a firm can be divided into internal and external growth strategies. Discuss different types of internal growth strategies.

# data[].attributes.body
1.NESSIGA REDDY KANASAN (BB16110518) – Leader

2. FAM YEE SHENG (BB16160940)

3. GAYATHRI GOVINDASAMY (BB16110276)

4. HEMLEEN A/P SOOSAI MANICKAM (BB16110325)

5. LIUANJUN (BB15271048)

6. RUPINI A/P BALASUNDROM (BB16110456)

7. SHOBANA A/P SELVAM (BB16110128)

8. UMA DEVI KESAVAN (BB16110479)

9. VIRSHALINI A/P MANIMARAN (BB16110331)

10. WANG QIN XUE (BB15271054)

Internal growth strategies involve efforts taken within the firm itself. For example, new product development, new process and internal expansion. It is also known as organic growth. These internal growth strategies can happen through expansion, diversification and modernization of a firm.

1) Expansion refers to how firms expand their scale of operations. Expansion helps and guide a firms’ business to make use of resources efficiently and to compete in the market.  A firms’ business can expand through market penetration strategy, market development strategy and product development strategy.

Market penetration strategy refers to as market share, is a measure of the percentage of sales volume of an existing product or business achieves in relation to the market competition. These can be done by price adjustments, increased promotion, more distribution channels, and for product improvements.

Then, market development strategy is a business strategy whereby a business attempts to find new groups of buyers as potential customers for its existing products and services. Advantage of market development strategy are it is less expensive than other test methods, faster and restricts access by competitors. The disadvantages is when not considered as reliable and accurate due to the controlled setting.

Thirdly, product development strategy defines as a product development diversification strategy takes a company outside its existing business and a new product is developed for a new market.

2) Diversification is to allow the company to enter new lines of business that are different from current operations. It is the second form of internal growth strategies. There are four types of diversification, which are, vertical diversification, horizontal diversification, concentric diversification and conglomerate diversification.

Firstly, vertical diversification is further divided into two categories, which are, backward integration and forward integration. It is also called as vertical integration. In vertical integration new products or services are added which are complementary to the present product line or service. The purpose of vertical diversification is to improve economic and marketing ability of the firm. i) Backward integration occurs when a company produces its own inputs. ii) Forward integration occurs when a firm owns or controls the customers or distribution channels for its main products.

Secondly, horizontal diversification refers to a strategy of adding related or similar product or service lines to existing core business, either through acquisition of competitors or through internal development of new products or services.

Thirdly, concentric diversification refers to the addition of similar products or service to an already established business. This diversification strategies are rampant in the food production industry.

Lastly, Conglomerate diversification is growth strategy that involves adding new products or services that are significantly different from the organization's present products or services. Conglomerate diversification occurs when the firm diversifies into an areas’ totally unrelated to the organization current business.

3) Modernization strategy aimed to development of technology for increase production, improve quality, reduce production costs this strategy carried out in the form of replacing product of old technology that was outdated, antiquated machinery and equipment with new technologies to keep pace with the times.(Çalıpınar, 2006:20).

# data[].attributes.body
Arny Azryanna Poniran (BB16110129)
Abdul Raup bin Perami (BB16110638)
Erra Sanima bte Hassan (BB16110539)
Haslinda bte Aliuddin (BB16110235)
Nurul Syafiqah Tiara bte Asgar @Askah (BB16160905)
Nurwathiqah bte Abdollah (BB16160964)
Nur Adilla bte Suhanan (BB16110320)
Putriku Nuraishah Khairanni bte Asby (BB16160850)
Suzainah Lim (BB16160965)

Discuss different types of internal growth strategies?
1. Diversification is another form of internal growth strategy. The purpose of diversification is to allow the company to enter new lines of business that are different from current operations. There are four types of diversification :
a)Vertical diversification -occurs when the company goes back to previous stages of its production cycle or moves forward to subsequent stages of the same cycle-production of raw materials or distribution of the final product.
b) Horizontal diversification -company adds new product or service than are often technologies or commercial unrelated to current customers. This strategy tends to increase the firm dependence on certain market segments.
c) Concentric diversification- type of business strategy where a company acquires or creates new product or service to reach more customer. These new product and service usually are closely related to the company existing product and services.
d) Conglomerate diversification - growth strategy that involves adding new product or service that are significantly different from the organization present product and service. Conglomerate diversification occurs when the firm diversifies into an area totally unrelated to the organization current business.

2) Expansion
Expansion leads to better utilisation of the resources and to face the competition efficiently. Business expansion provides economics of large scale operations. Business can be expanded through :
a)market penetration strategy -involves focusing on selling your existing product or service into your existing markets to gain a highermarket share.
b)market development strategy -involves extending existing product to new market and aims to increase sales by capturing new market area.
c) product development strategy- means making some modifications in the existing product to give value to the customer for their purchase.