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Cocktails are a new craze in London lately.
A survey of 500 men and 500 women found that "londoners" prefer drink cocktails instead of beer, and they also prefer experiencing a new cocktail than sit in a local pub.

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Shoreditch is an inner city district in the historic East End of London, in modern east London.
Shoreditch has been known for its entertainment: once for brothels and theatres, and now for nightclubs and bars.
Apparently in this city seems that a new bar opens every week.
The average cocktail's cost is not higher than £7.50.

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Lately cocktails have been known to be served in oyster shells, carved fruit, cups and also in glasses with bizarre shapes and sizes

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Why is London seeing a cocktail renaissance reminiscent of that of the 1920s?

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Why is London seeing a cocktail renaissance reminiscent of that of the 1920s?

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There is one answer that may be related with all the gloom of the economic problems:  people are taking more pleasure in smaller things in life.
Rebekkah Dooley says "it's all about escapism, relif and fun" . As new cocktail chains open up offering more affordably priced drinks and people to happy-hour promotion, the cocktail experience looks like it's there for a bit.

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https://www.youtube.com/watch?v=i1PQ7AsVAk0

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Inside London's 'Breaking Bad' cocktail bar

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Inside London's 'Breaking Bad' cocktail bar

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https://www.youtube.com/watch?v=bSuQ4L5xaTs

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Ingredients:
50ml black-currant pisco
25ml freshly squeezed lemon juice
25ml egg white
15ml sugar syrup
Instructions:
1. Pour all ingredients in a Boston shaker and dry shake for five to six seconds.
2. Open shaker, fill the glass with ice cubes, and shake vigorously for eight to ten seconds.
3. Swirl and pour into glass.
4. Garnish with a drop of angostura bitters.

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Ingredients:
25ml Stolichnaya vodka
25ml St. Germain
20ml lime juice
10ml rose liqueur
3-4 slices of cucumber
Chartreuse to rinse glass
Instructions:
Combine all the ingredients and shake with ice.
Double strain into a Chartreuse-rinsed glass and garnish with an edible flower.