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Overall there are many advertisements showcasing their products and services across the globe due to it being a quick and easy way to promote brands, companies, and businesses. There are many strategies to promote a product, however utilizing individuals to promote it is a very wise way to grasp the attention of other individuals. American Eagle, Nike, and Forever 21 both contain people within their advertisements showcasing their brand being utilized at its best, however only females were used, no males. In the media, females have a patriarchy status when it comes to the media. Women along with their bodies are showcased and presented for the public to see their beauty, sexuality, and femininity through the apparel of the three brands. Although American Eagle, Forever 21, and Nike do not convey any sexual clothing, women's bodies are still being presented to the public for the businesses benefit and not in the best interest of individuals.

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The last advertisement showcases seven young women wearing different styles and colors of American Eagle denim jeans. These women are standing tall and confident next to one another showcasing their femininity through American Eagle apparel. Each female has a different appearance, whether it be height, size, color, or ethnicity, each individual physically contains a different appearance. Some include Caucasian, African American, and Hispanic women. Beneath the women, toward the bottom middle of the advertisement in all capital letters is the brand name, American Eagle. The other words featured in the advertisement in the middle, across the females in white bold lettering is, “#AEJEANS MADE FOR YOU” with smaller font underneath it stating, “Because No Two People Are The Same And No Two People Wear Their Jeans The Same Way” that contains a deeper meaning. Every individual comes in different shapes, sizes, color, and background, meaning not one person is the same, we are all different with different interests. American Eagle is conveying that no two jeans are the same, just as two women are not the same in size, height, ethnic background, etc. As women, we tend to compare ourselves to others whether it be about our appearance to what we are wearing, however American Eagle implements that everyone is individually unique. American Eagle provides jeans for all shapes and sizes, that make people feel comfortable and confident as their own person.

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Throughout the next advertisement, a clothing brand named Forever 21 showcases four females wearing different pieces of clothing and footwear. The four young American females are representing different styles, colors, and prints of clothing that Forever 21 carries. Although each female is wearing a different piece of apparel, their appearance is very similar. Each individual is tall, skinny, with brown hair and light colored skin. This advertisement does not contain individuals of different ethnic backgrounds, color, gender, or size. The advertisement only contains women of the same size and nationality, there are no men featured. I believe by utilizing beautiful young females and their bodies in outfits of Forever 21 is the plan of the brand to grasp the attention of individuals to purchase their items and clothing. As for the words in the advertisement, the brand name is in all capital, bold letters at the very top of the advertisement showcasing that Forever 21 is the apparel brand being presented. Below the females featured in Forever 21 clothing is a statement in smaller font, “Prepare To Be Forever In Fashion,” conveying that Forever 21 will keep individuals up with all the latest fashion trends and cutest apparel “forever.”

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The first advertisement features Serena Williams, a very successful professional American Tennis Player having won over 20 grand slams. Serena Williams is an African American woman holding a tennis racket, in a position that looks like she is about to hit a tennis ball. In her stance featured in the printed advertisement, she is very focused and dedicated to her sport. Through our readings, Valenti discusses how women used their sexuality and body, however Serena Williams portrays strength and courage as she performs a tennis position in the advertisement, being an inspiration to females throughout the world. In the advertisement, Serena Williams is representing Nike through their clothing, as this advertisement is in representation of the athletic apparel and products, Nike. The Nike advertisement showcases her in an athletic stance, representing Nikeʻs message to “Just do it” as seen on the bottom of the advertisement, next to the Nike logo. Through the advertisement, their brand message, “Just do it” encourages people to get active, strive for the best, and accomplish their goals and dreams. In the middle of the advertisement, the statement, “If they think your dreams are crazy, show them what crazy dreams can do” discusses that dreams can become reality with hard work and dedication. Many think that some can be incapable of achieving their dreams, however Nike motivates people through their athletic apparel to “Just do it” and fulfill those dreams.

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All apparel is utilized in our everyday lives, whether it be casual or athletic type of clothing. There are wide varieties of apparel that fit everyone's likes and interests, however many brands and businesses compete against one another. Advertisements feature their brands and convey more than just the clothes for sale, but their message behind it. Although there is an assortment of apparel companies, American Eagle, Forever 21, and Nike contain advertisements that grasp the attention of others with their products, people featured, and its presentation.