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Qualitative research is a type of research that focuses on exploring and understanding the meanings and experiences of people in their natural settings. It uses various methods of data collection, such as interviews, focus groups, observations, and document analysis, to gather rich and detailed information that can provide insights into the research topic. Qualitative research is often used in the social sciences, humanities, and education fields, as well as in market research, health research, and design research.

Advantages of Quantitative research

It can provide a deeper and more holistic understanding of the research topic, by capturing the complexity, diversity, and context of human experiences.

It can generate new ideas, insights, and theories that can be further tested or explored with other methods.

It can allow for flexibility and creativity in the research design and methods, by adapting to the emerging findings and changing situations.

It can empower and engage the participants, by giving them a voice and involving them in the research process.

Qualitative research also has some disadvantages,

It can be time-consuming and labor-intensive, as it requires a lot of data collection, transcription, and analysis.

It can be influenced by the researcher’s subjectivity, bias, and interpretation, which may affect the validity and reliability of the findings.

It can be difficult to generalize and replicate the findings, as they are based on a small and specific sample of participants and contexts.

It can face ethical and practical challenges, such as gaining access, building trust, ensuring confidentiality, and protecting the participants’ rights and interests.

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1. Quantitative research deals in numbers, and logic, Quantitative research seeks accurate measurement and analysis of target concepts

2. Objective Measurement. Data-Driven Decision-Making

3. Limited to numbers and figures, Testing models are more difficult to create

4. Qualitative research collects non-numerical data through different qualitative research methods such as observational methods, Face-to-Face interviews, case studies.

5. Qualitative research focuses on the details of personal choice. easy to get information

6. It's a time-consuming process, You can't verify the results of qualitative research.

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5. Qualitative research is very important in educational research as it addresses the "how" and "why" research questions and enables deeper understanding of experiences, phenomena and context.

Qualitative research allows you to ask questions that cannot be easily put into numbers to understand human experience.

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Rufsana Begum

Analysis, synthesis, induction, deduction, comparing, specifying and analogy. An individual fields of study may use its own specific research methods.

Research methods:

Introduce your instructions

Discuss your analysis

Provide background information

Address research limitations

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Quantitative research is generate a numerical data. Advantages of quantitative research are that this research is faster than other and to collect this no need to be directly.

Qualitative research is non-numerical and more detailed. Advantages are that it encourages discussions and is more flexible. On the other hand it has lack of privacy and large sample size is used to get it.

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1. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning, examples numerical date , objectives.

2. Quantitative Research Advantages: Easier to analyze, and allows using large sample sizes

3. Quantitative Research Disadvantages :Limited information on the subject, and difficulty in confirming the feedback.

4. Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting.

5. Qualitative Research Advantages: can capture changing attitudes within a target group such as consumers of a product or service, or attitudes in the workplace and provides a much more flexible approach

6. Qualitative Research Disadvantages: whether sampling will provide a true reflection of the views, and influenced both consciously or unconsciously, to select a sample that favours an anticipated outcome.

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Two disadvantages of qualitative research are:

1. Limited generalizability: Qualitative research typically involves a smaller sample size and focuses on specific individuals or groups, which limits the generalizability of the findings to a larger population. The detailed insights gained from qualitative research may not be applicable to a broader context, making it difficult to draw universal conclusions.

2. Potential for bias and subjectivity: Qualitative research heavily relies on the researcher's interpretation and analysis of data, which introduces the possibility of bias and subjectivity. The researcher's personal beliefs, experiences, and perspectives can influence how they collect, analyze, and interpret data, potentially leading to a lack of objectivity in the findings. This subjectivity can undermine the reliability and validity of the research.

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Quantitative research examples are as follows,Studies well known phenomena,Data gathered first then analysed,Large number of subjects.Standdardized numerical data collection,Explore outcomes due to treatmemts,manipulations and outcomes.

.Q

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Two advantages of qualitative research are:

1. In-depth understanding: Qualitative research allows researchers to gain a deep understanding of the social and cultural context in which participants live. It provides rich and detailed insights into the thoughts, feelings, and experiences of participants, allowing for a comprehensive analysis of complex phenomena.

2. Flexibility and adaptability: Qualitative research methods are flexible and adaptable, allowing researchers to modify their approach based on emerging insights. This enables researchers to explore unexpected avenues and delve deeper into particular areas of interest. Additionally, qualitative research methods can be tailored to the specific needs and characteristics of the participants, allowing for a more personalized and nuanced exploration of their perspectives.

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Characteristics of qualitative research

• Researcher is generally recognised as not being independent from those researched.

• Those taking part are referred to as participants or informants. • Designed to study participants' attributed meanings and associated relationships.

• Generally uses non-probability sampling techniques.

• Based on meanings expressed through words (spoken and textual) and images.

• Method(s), used to collect data are unstructured or semi-structured.

• Collection Results in non-standardised data generally requiring classification into categories.

• Analysis conducted through the use of conceptualisation. • Resulting meaning derived from words (spoken or text) and images..

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Two disadvantages of quantitative research are:

1. Limited depth and understanding: Quantitative research focuses on numerical data and statistical analysis, which may limit the depth of understanding of complex phenomena or subjective experiences. It may not capture the full range of human experiences, emotions, and motivations.

2. Lack of flexibility: Quantitative research often follows a rigid structure and standardized procedures, which may not allow for unexpected insights or the exploration of new aspects. It may overlook important contextual factors and fail to capture the complexity of real-life situations

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Quantitative research aims to be objective and relies on empirical evidence. It seeks to gather data that can be measured and analyzed statistically to draw conclusions.

Advantage: One of the key strengths of quantitative research is its emphasis on objectivity. The use of numerical data and statistical methods helps minimize the impact of researcher bias on the findings.

Advantage: Quantitative research often involves large sample sizes and statistical analysis, leading to precise and quantifiable results.

Disadvantage: Quantitative research often prioritizes numerical data and statistical analysis, which may limit the depth of understanding of complex phenomena.

Disadvantage: The insistence on converting phenomena into numerical data can lead to the oversimplification of complex issues.

Characteristic: Qualitative research recognizes and embraces the subjectivity of human experiences.

Characteristic: Qualitative studies typically have flexible and evolving research designs.

Qualitative research offers in-depth insights into complex phenomena through methods like interviews, focus groups, and participant observation, allowing researchers to explore human experiences, behaviours, and social contexts.

Qualitative research offers a flexible and adaptive approach, allowing researchers to adjust their design, methods, and questions based on emerging findings.

Qualitative research faces challenges as findings are context-specific, may not be easily generalizable, and focus on depth over statistical representativeness, often with smaller sample sizes.

Qualitative research acknowledges subjectivity, introducing bias in findings due to the researcher's perspective, theoretical framework, and prior experiences, affecting data interpretation.

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Mihaela Butariu

Two advantages of quantitative research are:

1. Objectivity: Quantitative research relies on standardised data collection methods and statistical analysis, which helps ensure objectivity and reduces bias. This allows researchers to draw conclusions based on empirical evidence rather than personal opinions or subjective interpretations.

2. Generalizability: Quantitative research often uses probability sampling techniques, which enable researchers to select participants randomly from a larger population. This enhances the generalisability of the findings, as the results can be applied to a larger population beyond the specific sample studied.

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Mihaela Butariu

Characteristics of quantitative research

• Researcher is generally seen as independent from those being researched. • Those taking part are usually referred to as respondents.

• Designed to examine relationships between variables.

• Often uses probability sampling techniques to ensure generalisability.

• Methods) used to collect data are rigorously defined and highly structured.

• Collection results in numerical and standardised data.

• Analysis conducted through the use of statistics and diagrams.

• Resulting meanings derived from numbers.

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1. Characteristics of quantitative research: It involves the use of numbers and statistics for objective understanding.

2. Advantages of quantitative research: It stands out for its impartiality and widespread applicability in different situations.

3. Disadvantages of quantitative research: Sometimes it lacks a complete explanation, especially about the reasons behind the data.

4. Characteristics of qualitative research: It resembles an in-depth conversation, exploring details and nuances.

5. Advantages of qualitative research: it provides deep insights and allows for a flexible approach to data collection.

6. Disadvantages of qualitative research: It tends to be subjective, based on personal experiences, and not always generalizable to all contexts.

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Studing Business management will make me able to set up my own business.

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Business research is a way of collecting information from different sources, those could be business reports, journals, business megazines, company websites, books etc and then analyse those data and get a finding.

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Business research is a process of acquiring detailed information on all the areas of business and using such information to maximize the sales and profit of the business.

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Research Method.

Research can be defined as a creation of new knowledge in a new and creative way as to generate new concepts, methodologies and understanding.

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1. Collecting and analyzing fact

2. The purpose of seeking out knowledge, the purpose of research is to inform & is based on collecting and analyzing data.

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1.Investigation and discovery come on mind.I feel that research is a process of gathering and determine the best possible solution. 

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1.Investigation and discovery come on mind.I feel that research is a process of gathering and determine the best possible solution. 

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2.The creation of new existing knowledge in a new and creative way so as to generate new concepts,methodologies and understandings.

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1. Search, google search, websites, findout, papers, books, library,

2. Research is and investigation of materials and sources to find out facts, and information on an particular topic. This then leads to an accurate conclusion to your findings outcome.

3. Research is a process of systematic inquiry that entails collection of data; documentation of critical information; and analysis and interpretation of that data/information, in accordance with suitable methodologies set by specific professional fields and academic disciplines.

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Mohammed Rashid

When i hear research words that come to mind are investigating and finding facts, and the picture that comes to my mind is a magnifying glass.

Research is looking into a certain topic into more detail and finding the reasons and history. For e.g why,who when and where

Research is part and parcel of academic life,It is what trains students to foster critical thinking and analytical skills.

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1. Words I remember Research, study, data. Of images I remember laboratory equipment, books, computer screens, newspapers, spies.

2.Research is a process of enquiry aimed at discovering, interpreting and expanding knowledge about a particular subject.

3.Research is a systematic and rigorous investigation that uses a structured methodology to develop new knowledge, validate existing theories or contribute to the understanding of a specific phenomenon. It involves collecting, analysing and interpreting data to answer a defined research question or test a hypothesis, contributing to the advancement of knowledge in a particular field or discipline. (Google🤣)

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Analysis, exploration , investigation come to mind and I feel that research is a process of gathering and evaluating data in order to gain a better understanding of a topic or to determine the best possible solution.

Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes

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When I hear the word "research", words like investigation, analysis, discovery, and exploration come to mind.

Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes.

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Research methodology is a structured, scientific approach for collecting, analyzing, and interpreting data to answer research questions or test hypotheses, It limits scope and considers limitations and ethical concerns (Sreekumar, 2023)

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1. magnifying glass- picture/finding-word 

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1. magnifying glass- picture/finding-word 

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2.Research knowledge/concepts/methodologies/understanding the information

3. Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings

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Investigation and research. I would define research as looking for knowledge

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My favourite module is project management.

I am interested in business, because business is part of my life and I love doing business with poeple or company.

My goal is to manage a company of my own in future.

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My goal is to be a Business mogul

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1. Business plan and analysis and project Management

2. I like business because it keeps us "free" and we can have our financial freedom with what we like to do and in our own way.

3. I want to run family businesses in Portugal and open new ones in the UK.

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1.Shanta Hossain

2.International Business Law

3.Because my dad was a business man,so from my point of view business is really good for you future.You will be your own boss

4.To become a business owner

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My favourite module was a project management

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My favourite module was business decision making

Business can give more financial freedom

I want to be a honest business man

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My favourite Module so far is Business Plan Analysis.

Intend to be a Business mogul in future.

Create Jobs for people.

Support communities.

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2. Business plan and analysis and Business Decision Making

3. Business is money and evolution not just pessoal as well as contributes to the development of the government

4. Open my owner business

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1. Afifa Khan

2. Project management

3. To gain more knowledge to get better job or start my own business.

4. To gain more knowledge in project management

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Business plan and analysis.

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1. Rajina uddin

2. Organisational behaviour

3. Theres lots of interesting topics

4. Intend to have my own business where i will be the manager and leadership

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Mohammed Ziaur Rahman

business decisions making

business making more knowledge

a business man

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Mohammed Rashid

Business management

I am interested In business because i want to expand my knowledge on business and pursue a career

My career goal is to own successful businesses worldwide.

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Project management was the favorite module.

I want the highest level of education because I didn't get the chance earlier in life. I want to be my own boss with my own business in the future. (INSHALLAH!)

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I like business

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new information or to answer a question about how we learn, behave and function with the end-goal of benefitting society.

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Research is a process of systematic inquiry that entails collection of data; documentation of critical information; and analysis and interpretation of that data/information, in accordance with suitable methodologies set by specific professional fields and academic disciplines.

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Research is a process of systematic inquiry that entails collection of data; documentation of critical information; and analysis and interpretation of that data/information, in accordance with suitable methodologies set by specific professional fields and academic disciplines.