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How to pick the right social media influencer for your brand 

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How to pick the right social media influencer for your brand 

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Picking the right influencer for your brand can be a challenge because you need someone that connects to both your brand voice and mission. By using these 4 tips it will  help you find the right influencer for your brand.

Tip #1: Find an influencer that connects to your brand voice
When finding an influencer you want to work with you have to keep in mind that the influencer that you want to hire connects well with your brands voice. For instance, if your brand sells makeup you want to find an influencer that is focused on creating content that curates towards beauty. Here a four things you need to know to find the right influencer for your brand.

Tip #2: Niche online
Another thing that brands should keep in mind is that they should find an influencer that has a niche that fits their brand. It's important to find an influencers niche that fits well with a brands voice because that way a brand can find someone that matches what the need that influencer to promote online.

Tip#3: Number of engagement
The number of engagement doesn't have to be a high number brands can choose influencers that have followers from 1K-10K followers online. Influencers with a higher number of followers tend to have more engagement reach than influencers lesser followers.

Tip #4: Authenticity
Authenticity is a very important key that brands need to lookout for when picking an influencer. The reason why this is important is because influencers that interact with their audience build a connection with their followers. Brands can benefit from authenticity because it shows that they want to help influencers that have lesser amount of follower grow their brand. But when picking an influencer that showcases authenticity usually comes from influencers that have followers that have 1K-8K followers online.

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How Tik tok has changed viewer’s attention spans 

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How Tik tok has changed viewer’s attention spans 

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Tik tok has officially changed the way we watch videos online. Now creators and brands have to come up with strategies in which help their audiences entertained and watch videos that keep them from scrolling away from their videos.

The growth of Tik Tok has consumed people into decreasing their attention spans. The reason why this is happening is because Tik Tok has made people get accustomed to watching short 15 to 60 second videos. Another reason is that short videos grabs peoples attention faster then watching a long 10 minute video online. Which later on Tik Tok added a minute video version to be created online. Creators on the app have to come up with creative methods to come up with short videos that will both grab their audiences attention and most importantly keep them entertained.

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Find what hobbies you are interested in

Finding what things you are interested in can be found through hobbies. For instance, if you have a passion for reading books consider  doing a book review of the things that you enjoyed and did not from the reading.

Find your target audience
Once you found what you want to create online its time to decide who you want to reach online. For example, brands like Scrub daddy and Duolingo focus on Gen Z audiences. But for other brands like Target they focus on wider audience rage like Gen Z, members of the LGBTQ+ community, Moms etc.

Choose a social media platform
After you found your target audience now its time to choose the social media platform that you want to create content in.  If the target audience you want to reach is Gen Z and Millennials then platforms like Instagram and Tik Tok are the best platforms to reach those audiences.

Produce high quality content
Producing high quality content online develops interest in your audience you want to reach in which it will contains your audiences attention fast. Creating this type of content  could demonstrate professionalism in your brand. In addition, brands can implement their brands culture and values into the content that they want to create online.

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5 tips on how to make memes part of your social media marketing 

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5 tips on how to make memes part of your social media marketing 

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The use of memes has become a huge use on the marketing world. Brand's are starting to integrate memes into their social media marketing because they have noticed that gains massive attention from their own audience and more.

Tip #1: GIF's
GIF's are a great marketing strategy for brands. The reason GIF's are effective is because consumers love them and they spice up your content in which GIFs will make your brand standout from competitors content. GIFs are also very easy to make brands use GIPHY or Memematic to create memes to post on social media.   The reason why people skew to GIFs better than regular marketing is because GIFs create a connection with your audience. GIFs serve the purpose of promoting what a brand is selling or highlight and along with entertaining their audience. People are no longer skewing to regular marketing tactics audience wants to be entertained.

Tip #2: Short videos
When creating short videos with memes it sometimes can be tricky because you need to aware of getting your audiences attention fast. The brand that has been successful at making short videos is Duolingo. The way that these two brands are successful in creating short videos is because their videos contain a hook that grabs their audiences attention fast. The reason why implementing hooks into videos is important is because hooks help the audience you are trying to obtain be entertained and informed of what it is your brand is trying to sell.

Tip #3: Create original memes
Posting original memes is a great way for brands showcase their brands personality and voice to their audience. By creating original memes it can also help your audience translate your brands voice and the type of team that your brand has. The benefit of using this tactic is that

Tip #4: Partake in existing  meme style challenges
Brands have been participating in meme challenges in which brands use these trends to showcase their authenticity online. The benefits of partaking in these challenges is that it is an easy method to use when creating an eye catching marketing campaign that will grab your audiences attention quickly.

Tip #5: Use memes to tease a product
This method is an easy method for brands to use as their marketing strategy. The reason why this tactic is beneficial for brands is because it sets a visualization for the consumer to imagine what the product a brand is launching is going to look like or going to be.