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To reach different users

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Market channels are strategic distribution paths that allow a brand to disperse its products. These can take the form of either physical or online forms, and can have different amounts of power depending on the nature of the business and the industry it operates in.

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So that a product or service can reach the end user

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To target a larger audience through a variety of platforms

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Different ways to target more customers 

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Different ways to target more customers 

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Lauren

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To act as a bridge for brands to distribute to various group of consumers

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To reach a variety of customers and to ensure they meet their customers via their preferred offsite platform

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Marketing channels exist to act as the bridge between a company and its customers, allowing businesses to distribute products or services, reach their target audience, and communicate their brand message effectively.

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To tell a brands story and communicate with customers and consumers.

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To target larger audiences

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To target a wide range of users

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Marketing channels help businesses expand their market reach by using distributors, retailers, and online platforms to enter new regions, serve diverse customers, and grow faster.

~ Megan M

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to bridge the gap between producers and consumers - Kyra

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Sam S