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I will be creating my own version of this radio, and use it as part of the collection.

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The rest of research & design are in sketchbook or process document.

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The rest of research & design are in sketchbook or process document.

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This animation will be used as advertisement for IKEA.

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Each Toca Boca game opens up with an animation relating to the type of game the user has started playing. For example, with their older games, Toca School starts with the Toca Boca logo smile, then animates into several buildings referring to schools, with a school bus driving in front of them. I have managed to capture the introductions, and have came up with the idea of using Toca Kitchen 2's animation to advertise Toca Boca food being placed in IKEA food/café.

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I will be recreating this bag as one of IKEA's bag collection, to continue with the theme of children being able to have Toca product's in real life.

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I downloaded some of Toca Boca's old apps, created back in 2013-2015 and found more inspiration towards the collection, including their green Toca bag which was first placed in Toca Town, and now known across Toca Life World.

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I then created a series of IKEA X TOCA BOCA bag collection also inspired by TOCA BOCA design characters and logos. I found Toca Boca's colour palette includes IKEA's, so I will be using the colours from Toca Boca's logo; yellow, blue, green, orange, red and black as my primary colours with white and pink as my secondary.

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I recreated my own version of the yellow poster on canvas, experimenting with acrylic paint, I thought of the idea of creating an outline of the image on a plain canvas, with paints along with it for a canvas and paint set for children to have the option of creating their own.

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I will be recreating my posters in Illustrator and use digital design as the final concept and collection.

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I created a series of different poster ideas based on existing poster's Toca Boca have. I will be creating a series of Toca Boca inspired posters, designed by myself and help from children that are apart of my target audience (7-12 year olds) as well as existing posters in the game, so children can have the posters in real life, as well as in their game.

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-Create Toca Boca inspired zine's for children?

-Write English meaning under product word to help children learn Swedish:

TOCA HUS
touch house
or
MOROT RADIO
carrot radio

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I will be using Swedish words for the collection as both IKEA and Toca Boca are Swedish.

Hus = House
Toca = Touch

TOCA HUS or HUS

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-Offer for free Toca (Boca) Life World game pack, usually £2.99-£0.99, when spending certain amount on the IKEA collection.

-Create a mini IKEA collection for the Toca Life World game, so children can have their own IKEA furniture in the game.

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I will be show casing the plates and cutlery in the IKEA food/café section. As well as creating limited Toca Boca food from the game to sell in the café to help promote the collaboration.

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Limited edition Toca Boca IKEA bags & keyring bags

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Limited edition Toca Boca IKEA bags & keyring bags

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Instead of creating a young creatives collection, with collaboration of Toca Boca, I will be creating a collection of bedroom items for 7-12 year olds. I will be keeping Toca Boca as my collaboration, the collection will consist of products inspired by the game, as well as items Toca Boca have, will be created in real life for children to purchase for their own rooms, as well as their video game room. I will be collaborating with children who enjoy both Toca Boca and IKEA, to create pattern designs as well as helping with packaging, they will be credited as part of the collection.

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I will be using Toca Boca in collaboration with IKEA, they both follow similar values and encourage young creatives, as well as both being Swedish, these two seem to be a realistic pairing that may collaborate in real life, in the future.

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Advert from collection 1

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Toca Boca have done two collections with H&M, the retail clothing brand, for their kids section. Offer's a range of clothing, starting from repair patches to t shirts selling at £2.99 as well as trousers, shorts and backpacks.

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Toca Boca also have social media such as YouTube for young children to be able to play and watch. Toca Boca is this generation's version of Moshi Monsters, apart from being able to contact others online, Toca Boca offers a safer version of safer play for children.

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Swedish video game developer focused on child-friendly apps

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Downloaded more than over 400 million times

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Downloaded more than over 400 million times

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All photo's taken at IKEA Greenwich

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Younger child, 0-6 years

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Older child bedroom, 13+

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I then investigated into the pre-built children rooms, and furniture and found that most of them were created for younger children, ages 0-6 years, and the elder children, 13+, showing an illusion of what your child's bedroom could look like, but again, nothing attracting to 7-12 year olds.

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Arts & Craft collection

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'Watercolour box', £7.50