# data[].attributes.body
Corona care for the environment- 2020

"Pay with plastic"

Conveys that consumers need to take care of the environment and pushes them to recycle. Targeting corona drinkers. It's a rebranding. Feels environmentally healthy and innovative.

clean, concerned

# data[].attributes.body
Twix meltdown - 2020

Product that puts the twix  bar into coffee

Contains a video advert, social media contest to win the product, and a limited edition sale.

Trying to convey that it is innovative and exclusive. Targeting past Twix consumers. It is a new product launch but also uses form products. The feeling is fun and upbeat.

light-hearted, upbeat, enthusiastic, creative, innovative

# data[].attributes.body
1. Want to convey an aspirational lifestyle, sophistication and style by using the famous model Kate Moss. Aswell as a high quality product.
2. Young adults who are looking for a product that has a certain level of prestige, this can be women or men who are looking for high quality products.
3. celebrity endorsement or influencer marketing. Kate moss is the new creative director.
4. This campaign was a memorable campaign due to what Kate said 'I always loved coke' referring to her party years that everyone knew about.

5 words- iconic
aspirational
glamorous
sophisticated
humour

# data[].attributes.body
For Skims 2023 valentines collection, they used actors from the popular show White Lotus. The campaign uses celebrity endorsement, adverts on social media, and a pop-up shop in downtown LA. The message is conveying that the brand is for an everyday consumer. The two stars just become popular and are best friends in real life. When interviewed the actors said Skims stands for "friendship, women, and feeling empowered, and sexy in your own body" They targeting the everyday consumer. It is a product launch. It feels open and friendly.

empowering, open, sexy, inclusive, friendship

focus on empowerment
- women's charity: every set consumers buy one gets donated
- change up the advert/social media style - same thing in every photo
- expand pop-up shops to other cities and countries