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Boohoo Group PLC hiring Influencer Executive in Manchester, England, United Kingdom | LinkedIn

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Posted 5:00:28 PM. DescriptionYour teamWe're boohoo, and we're a brand on a mission. We want to be everything for...See this and similar jobs on LinkedIn.

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1,000+ Social Media Manager jobs in London, England, United Kingdom (99 new)

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Today’s top 1,000+ Social Media Manager jobs in London, England, United Kingdom. Leverage your professional network, and get hired. New Social Media Manager jobs added daily.

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Previous experience in an Influencer Marketing role

Demonstrate a strong interest and experience in online fashion retail, ideally in the fast fashion sector.

Excellent communication and people skills

Strong organisational and time-management abilities

Strong negotiation skills

Creativity and commercial awareness

Good IT skills including Microsoft Office package

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Technical mind-set and excellent computer literacy.

Minimum 2 years' experience in an e-commerce, operations or digital role, with Content Management system experience

Acute attention to detail.

Excellent written & verbal communication, listening and organisational skills.

Strong logic and problem-solving ability.

Highly collaborative amongst a wide range of different teams – able to build relationships and manage expectations to a high standard across the business

Able to thrive and keep calm in a high-pressure environment whilst managing multiple deadlines and simultaneous projects

Second language is beneficial but not mandatory

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Proven track record of inspiring creativity in social

High degree of personal and professional familiarity with Instagram, Tiktok, Facebook, Snapchat, YouTube etc.

Strong understanding of brand strategy with relevant experience helping to define and build brands

Held similar positions and managed large social/content teams for the most innovative brands or news organisations

Experience working with large scale content, budgets and ability to work efficiently and effectively with them.

Strong creative skills

Fantastic leadership skills

Passionate about social media, digital trends, and editorial

Driven self-starter, with an entrepreneurial mindset, who thrives in a fast-paced environment

Analytical, and able to both learn from and utilise data to build strategy and tell stories

Strong communication skills and collaborative personality

Positive and team oriented

Previous experience in sports content creation is preferred

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Research and identify influencers across different across Instagram, TikTok and YouTube within the UK market.

Cultivate and maintain relationships with influencers, agencies, and talent management teams.

Negotiate contracts, terms, and expectations with influencers to ensure successful partnerships that are in-keeping with brand guidelines.

Create engaging content briefs for influencer campaigns and new product launches.

Apply trends creatively to enhance campaign success and keep on top of new industry developments.

Track and analyse performance of influencer activity, providing insights and recommendations for optimisation on a weekly/monthly basis.

Manage external influencer management tools.

Attend and support with influencer brand activations and events.

Work alongside the Affiliates and Paid Media teams to optimise content and support wider marketing channel activity.

Support with Influencer and VIP attendance on brand activations/trips.

Support gifting and student ambassador programmes where necessary alongside the Influencer assistant.

Assist in wider team PR mailers to support upcoming campaigns.

Support the Junior team members with their personal development.

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Collaboration & Stakeholder management

Work with marketing, merchandising, legal, customer service, design, copy, translation and product teams to build, test and publish landing, product and customer service & legal pages

Support Digital Commerce Content Manager in day-to-day BAU (business as usual), adhoc requests, communication regarding brief status, troubleshooting of the site and brief related queries

Able to take the lead, confidentially communicate & present 360 updates to stakeholders across the business

.com & app operations

Use multiple CMS systems to build pages, configure components, banners and help execute them to global and regional markets on the website and app

Support in the implementation of monogrammed product, and Support on Trade readiness (set-up of private sale, reactive updates, category and catalogue management)

Main point of contact for site experience, readiness and troubleshooting, provide technical support for merchandising, marketing and web-developer operations, as well as assisting with project scope, planning and capabilities

Create, segment and publish push notifications in line with email marketing

Collaborate with SEO to ensure content is optimised and best practices are continually met

Testing

Publishing and UAT support across multiple testing and production environments

Build, test, publish and deliver .com and app features and components across all devices and domains

Work in partnership with product streams to define content management requirements for new projects/initiatives

Provide requirements, UAT and deployment for back end and front-end CMS, and Aligning & testing design expectations with development capabilities

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Develop and execute social media strategies aligned with the brand's overall marketing and business objectives.

Drive innovation and create engaging campaigns to increase brand awareness and drive customer engagement.

Oversee the day-to-day management of ASOS social media platforms (e.g., Instagram, TikTok, Twitter, Facebook, YouTube, etc.), ensuring content is consistent, compelling, and on-brand.

Collaborate with the creative team to develop and curate high-quality, visually appealing, and innovative content that resonates with our GenZ audience.

Foster an active and engaged social media community by interacting with customers, responding to inquiries, comments, and messages, and maintain a positive brand image.

Support the process between social and Customer Care to ensure that all social mentions of ASOS are reviewed and responded to as appropriate.

Use data-driven insights to optimize strategies, improve content performance, and identify trends to continuously improve engagement and conversion rates.

Stay Updated with Trends: Stay abreast of emerging social media trends, tools, and platforms to ensure ASOS remains at the forefront of social media innovation

Work with key sponsors in the Marketing function to ensure content is aligned to commercial and cultural calendars to ensure ASOS has a perceived focus supporting the business at any one time.

Work with the PR and Talent team to ensure global influencer/ creator and affiliate communications/ processes and cadence aligns to overall social strategy and tone of voice

Retain focus on ‘social-first’ culture: creative reviews, knowledge sharing, trial new tools and techniques, review of performance (Inc. competitors).

Support and develop the careers of your direct reports, ensuring they are always learning and getting the most out of their roles.

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Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
Time is running out for the fashion industry to align with global ambitions to curb climate change and establish more responsible business practices. But progress among the industry's frontrunners is only incremental and outweighed by wider inaction.

In our four-part Masterclass series, the BoF team are joined by a series of experts to unpack the big issues set to shape the landscape for the year ahead and provide actionable solutions. This series is designed for fashion founders, designers and decision-makers who want to understand the key levers for change and plan for action.

Every year, BoF Insights benchmarks fashion's progress towards a series of critical sustainability goals. With a deadline of 2030, time is running out. But progress among the industry's frontrunners is only incremental and outweighed by wider inaction, The BoF Sustainability Index 2022 finds. Tackling this challenge requires nothing short of industry transformation.

Sustainability Masterclass 1 of 3: What Will it Take to Fix Fashion's Supply Chains?
Key Questions Answered
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Learning Outcomes
The fashion industry runs on systemic inequality that prioritises low-cost, high-speed production above worker welfare. Masterclass 1 examines how responsible sourcing practices can establish more stable and resilient supply chains.

What changes are needed to ensure brands' purchasing practices protect worker welfare?

How can ethical practices and greater transparency ensure better supply chain resilience?

Establish a thorough grounding in the current manufacturing landscape

Identify key levers to establish stronger partner relationships

Sustainability Masterclass 2 of 3: How Should Fashion Invest for the Future?
Key Questions Answered
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Learning Outcomes
Reducing the fashion industry's impact will require hundreds of billions of dollars of investment. Masterclass 2 explores what it will take to unlock more spending, where investment is most needed and emerging financing options.

What levers could empower spending on long-term sustainability initiatives?

What financing options are available?

Identify key areas where investment is needed to drive industry transformation

Outline opportunities to unlock spending

Sustainability Masterclass 3 of 3: How can Fashion Communicate With Credibility?
Key Questions Answered
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Learning Outcomes
A rising flood of products marketed as more sustainable is drawing scrutiny and criticism of greenwashing. Masterclass 3 examines how fashion can address these concerns and unpacks emerging regulation.

What will it take to fix fashion's greenwashing problem?

How should companies talk about sustainability efforts?

Explain the trust deficit facing sustainability claims

Outline regulatory changes likely to require more rigorous communication

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Masterclass | The BoF Sustainability Masterclass Series

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To understand where the industry is falling short and where it has the most opportunity to progress, explore our four-part Sustainability Masterclass Series.

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https://www.voguebusiness.com/events/vogue-business-x-opsec-webinar-how-luxury-brands-can-protect-themselves-online-13-july

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LinkedInn Learning - Digital Marketing Trends 

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LinkedInn Learning - Digital Marketing Trends 

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https://www.linkedin.com/learning/digital-marketing-trends/nov-29-ai-news-and-breakthroughs-december-2023

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AI news and breakthroughs, December 2023 - Digital Marketing Trends Video Tutorial | LinkedIn Learning, formerly Lynda.com

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Generative AI is exploding with new algorithms, applications and tools being released at breakneck speed. How do marketers make sense of the changes? After watching this video, you will be able to identify emerging AI trends and where they fit in your marketing programs.

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https://www.mintel.com/consumer-market-news/is-fast-fashion-fast-enough-to-keep-up-with-consumers/

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Is fast fashion fast enough to keep up with consumers? | Mintel

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Fast fashion refers to clothing that is mass-produced in short order to capitalize on current fashion trends. This usually entails using cheap, synthetic

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Case Study | The Essential Brand Marketing Guide

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Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today's hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.

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Mckinsey - The state of fashion: Released yearly to keep up to date with the industry

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Mckinsey - The state of fashion: Released yearly to keep up to date with the industry

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Daily analysis and advice you won't find anywhere else

Stay one step ahead with unrivalled, world-class journalism covering: Retail, Luxury, Technology, Sustainability, Marketing, Beauty & Wellness, DTC, Global Markets and Workplace & Talent.

Essential weekly email briefings

Ensure you're always well-informed on the most important fashion industry developments with our must-read weekly newsletters: This Week in Fashion, The Week Ahead and Worldview.

Case studies on key business opportunities

Understand the trending topics beyond the headlines across fashion marketing, retail, technology and e-commerce to help you make better business decisions. Recent case studies include The Complete Guide to Influencer Marketing, Inside the $7 Billion Dior Phenomenon, and Fashion's Race for New Materials.

Unmissable digital live events

Find inspiration and connect with the global BoF Professional community through our regular programme of digital live events, including our #BoFLIVE series, BoF Professional Summits and VOICES, our annual gathering for big thinkers.

Live and on-demand masterclasses to drive business performance

Discover live and on-demand masterclasses providing key learning outcomes to drive business performance and support professional development. Recently launched classes include How to Build a Sustainable Fashion Brand, How to Build a Profitable DTC Brand and Gen Z and Fashion in the Age of Realism.

Full access to the BoF Professional iPhone app

Catch-up on the latest headlines on the go via our newly updated BoF Professional iPhone app, with daily newsfeed, extensive archive and topic-based navigation in an ad-free environment.

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Fashion & Beauty Memberships | BoF Professional

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Agenda-setting news, analysis and advice for the global fashion and beauty community. Join today for just $1/£1.

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It is no secret that the continued expansion of digital and the proliferation of data has fundamentally changed what it takes to compete in retail. In response, retailers have been actively investigating ways to transform their business model, and the COVID-19 crisis has amplified that need. Indeed, winning companies are investing time and resources into reimagining their business models to unlock the power of consumer-centric, data-driven growth-which our analysis suggests is a $1.7 trillion to $3 trillion opportunity across industries.

Subscription businesses-in which consumers periodically pay a predetermined amount for a service or set of goods-have emerged as one way to use data to reimagine retail businesses. Collectively, they grew more than 300 percent from 2012 to 2018, about five times faster than revenues of S&P 500 companies. According to data gathered by subscriptions-logistics provider CaaStle, one apparel player reported that their rental subscribers spent on average 2.5 times more than their traditional brand (non-subscription) consumers. Not only can the subscription model drive greater average spend, launch a virtuous cycle of using data to better serve consumer needs, and inspire loyalty, it provides value to consumers who appreciate the convenience, novelty, and curated experiences. Indeed, the average US consumer now has four subscriptions. "I like that I know exactly what I'm getting, how much I'm paying, and it's convenient since it's all on autopay," said one consumer. Another highlighted the novelty: "It saves me time and also encourages me to try new things."

However, most traditional retailers have yet to achieve meaningful success with subscription businesses of their own. Part of the struggle for incumbents is the difficulty of launching a new line of business in an unfamiliar channel and at times failing to nourish their subscription businesses-running it as a niche offering or an experiment. Indeed, failed attempts at building subscription businesses in food, beauty, and retail have been well documented. Such failures often destroy value and-worse-risk creating reputational damage. While simply experimenting with subscription as a business and engagement model can feel safer, a more committed approach is required for new subscription businesses to win-and retain- subscription consumers: (See sidebar, "Subscription businesses are resilient").

Four imperatives along the consumer journey for sustainable subscription businesses

Our research suggests four imperatives for a successful subscription model:

1. Avoid the 'add-on' approach

The key to success is to start with an assessment of customers' unmet needs and the right offerings to meet the needs of customers. Retailers should refrain from adding subscriptions onto existing products or services simply because it is a trend. Instead, decision makers must ensure that a new subscription business is a sustainable model based on a value proposition and business case tied to an unmet consumer need, and that it supports the retailer's overall strategy. Retailers should consider identifying pain points in the consumer journey, conducting bespoke customer research, and testing their subscription concept with consumers to confirm that it will address an unmet need.

Equally important, retailers should empower a team to build subscription features in an agile, consumer-centric way. Indeed, we've observed that successful and resilient subscription businesses focus on the details of the experiences their customers prefer. They push past high-level analysis to understand at a granular level what motivates consumers to buy, using a mix of customer research and machine learning to identify purchase predictors and optimize the customer experience at each node of the buying journey. Any retailer exploring a subscription business should ground its approach in the facts and tailor its offerings and marketing accordingly.

2. Win new consumers by providing value

The strongest magnet for new subscribers, cited by 62 percent of survey respondents (Exhibit 1), is good perceived value: the right combination of offerings and pricing.

Consumers define "good value for the price" in several different ways. Meal-kit providers, for example, effectively attract subscribers by emphasizing the freshness and sometimes the source of their ingredients. Discounts and subsidies at sign-up-ranging from a free month of media streaming to subsidized financing for fitness equipment-are common value options. One consumer in our survey was explicit about the cost-benefit analysis: "It was very low cost to sign up in comparison to the benefits I'd receive." These initial discounts, while part of the general cost of consumer acquisition, also create added value for the business by bringing consumers into an ecosystem, which gives them greater access to differentiated consumer experiences, introduces them to other useful or interesting products, and generates a stable source of recurring revenue.

However, as consumers become accustomed to promotions, brands should actively reevaluate their pricing strategy to make sure that their promotions-if they use them-are worthwhile. Insights from consumer research and predictive modeling of factors such as churn rates and transaction history can help retailers set and refine price structures and target offers to optimize consumer acquisition and value.

Pricing alone is unlikely to convince consumers that a subscription is a good value. "High quality" and "good variety of items or experiences" were both top three factors in subscription sign-ups-one customer said that one reason for staying with a streaming service was because "there was a good variety." Another way to signal value is to partner with brands that consumers already associate with quality. This approach is most frequently used by beauty and apparel subscription services and can help newer businesses establish their brand value by association. Finally, because our survey respondents indicated that personal recommendations powerfully convey quality and are more trusted than advertising, retailers should identify and cultivate brand evangelists to raise awareness of their offerings.

3. Retain consumers with a variety of great experiences

Good value remains the key retention driver for established subscribers, but experiential elements such as consistent high quality, a varied assortment, and the originality of services keep them engaged. Indeed, the second-highest-ranked reason subscription consumers remain is high quality (Exhibit 2).

To be sure, consumers' definition of quality can be challenging to pin down with specificity. For this reason, the most successful subscription businesses collect and analyze data on what consumers see as their offerings' distinctive attributes. The data identify the elements retailers must deliver, which they can then communicate through consistent content and messaging in their marketing. A subscriber to a travel-pass program said that "access to VIP lounges, a snazzy app, and the ability to add another individual (often at no cost) are all great benefits. They add a lot of comfort to travel." A beauty-box subscription service that knows consumers are drawn to its exclusive brand partnerships may tout those partnerships to attract consumers who value that trait.

Customer testimonials are another way to gather data about customers' experiences. As one delighted customer confessed about their subscription: "I wasn't sure if it was worth it, but I decided to try the free trial, and from there I've always been on it because the benefits are becoming great for me!" Another customer cited the "good variety" offered by a streaming service as a reason for staying with it.

The data also can help identify potential gaps where the brand is not meeting consumer expectations. Our research indicates that consumers have little tolerance for retailers that fall short on variety and excitement; 30 percent of consumers say that a lack of fun or new experiences is a factor in their decisions to cancel. Subscription businesses can use feedback mechanisms, artificial intelligence (AI), and machine learning to tailor product recommendations and even develop new offerings to meet consumers' desire for new and varied experiences. For instance, streaming services use viewers' habits and ratings history to recommend other programs. One media-streaming consumer noted, "My favorite thing is that they have a 'suggested for you' feature based on what you've watched." Done right, a subscription service's ability to deliver a quality assortment of fresh experiences will be more engaging and enjoyable for customers-and lower the likelihood that they will cancel or switch.

My favorite thing is that they have a 'suggested for you' feature based on what you've watched.
Media-streaming subscription user

4. Maintain relationships and reduce churn with flexible pricing

To manage churn, subscription retailers should be alert to the top three reasons for subscriber cancellations: a perceived lack of value for the price, a dearth of new or fun products or experiences, and a lack of options within subscriptions or pricing (Exhibit 3).

All of these factors point to flaws in the subscription's value proposition, which will take time and resources to investigate, redesign, deliver, and refresh. Fortunately, these issues can be more readily addressed with flexible pricing structures.

Pricing flexibility comes in many forms but is most commonly offered as tiered pricing. Some successful subscription services will prompt consumers to periodically reset their subscriptions to a higher- or lower-cost plan. The key is to give subscribers enough flexibility in how they use the service to motivate them to stay with it. Survey respondents said that they liked the flexibility of tiered pricing and praised the services that offer it for their ability to accommodate changes in subscribers' lives. "I am a big fan of tiered pricing because it puts me in charge of choosing the plan that best fits my family's specific needs," said one survey respondent. Another cited fluctuating household budgets as a reason for moving between pricing tiers: "There are definitely times where I might not be able to afford a lot, so maybe I will go with the cheaper structure. But maybe during the holidays I want to treat myself and get a higher tier. I think it allows you to appeal to a wider audience."

Another flexible pricing approach is a model that combines a consistent membership fee with usage-based fees. This fee structure tends to work best when consumption is intense during some periods and light or negligible during other times. For example, some vacation clubs charge a fixed annual fee, usually based on membership tiers, and charge usage-based fees for each trip a consumer takes. The basic fees guarantee predictability for both consumers and retailers, while the usage-based fees reflect the value the consumer derives from the offerings.

Finding the right price and offerings at each price tier is critical for balancing flexibility for consumers, lowering churn, and raising ROI. However, the execution is relatively straightforward: a consumer research and econometric model using consumer data can help retailers develop effective price tiers.

I am a big fan of tiered pricing because it puts me in charge of choosing the plan that best fits my family's specific needs.
Subscription user

As subscription volumes continue to grow, we expect competition between digital-native brands and traditional brands to intensify. The winners will be brands and retailers that use a customer-centric approach to offer the right combination of value, flexibility, product options, and novelty to create customer devotion and business resilience. Those companies will successfully delight customers, reimagine their businesses, and help shape the future of retail.

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Sign up now: Creating consumer-and business-value with subscriptions

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Subscriptions provide consumers with value and personalized offerings while fostering business stability and growth.

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'Gibbs Reflective Cycle' used throughout...

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'Gibbs Reflective Cycle' used throughout...

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Strengths:

Creativeness

Research capabilities

Leadership

Trend forecasting

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Areas to improve:

Critical writing

Budgeting

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Access to Members-Only Events

With invitations to exclusive members-only events annually, you'll get closer than ever before to today's most inspiring fashion and beauty talents.

Being part of Vogue's first global fashion community, you can connect with like-minded individuals and fashion enthusiasts. Gain unprecedented access, advice, and new connections.
*Some tickets will be included in the price of your membership. Others will require an additional purchase.

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Access to Members-Only Events With invitations to exclusive members-only events annually, you'll get closer than ever before to today's most inspiring fashion and beauty talents. Being part of Vogue's first global fashion community, you can connect with like-minded individuals and fashion enthusiasts. Gain unprecedented access, advice, and new connections.

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Task creative:

Time management to research more into certain aspects of work

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CV:

•   Fashion Design

•   Sewing

•   Styling

•   Time management

•   Customer assistance

•   Creativity

•   Oral communication