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The greatest advantage of TV is the opportunity
+ Provides for presenting the advertising message
+ an excellent medium for demonstrating a product or service

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Possible to reach large audiences

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TV ads have an effect on consumers through heavy repetition and exposure to catchy slogans and jingles.

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+ Low advertising costs
+ Radio commercials can be produced more quickly than TV
+ The companies can run them more often.

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+ Radio advertising is personal
+ Customers easily have an emotional connection with Radio
+ Consumers are receptive to advertising

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+  The high degree of audience selectivity available
+  Allows companies to advertise to specialized audiences such as certain demographics and lifestyle groups

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+ Can usually be produced and scheduled on very short notice
+ Radio advertisers can easily adjust their messages to local market conditions and marketing situations

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+ Encourages listeners to use their imagination when processing a commercial message
+ Benefits when advertisers' creativity is limited
+  Reinforce television messages through a technique called image transfer, where the images of a TV commercial are implanted into a radio spot.