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Heyang lin,Yingqi li,Shixuan Song,Yuyang Jin

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Heyang lin,Yingqi li,Shixuan Song,Yuyang Jin

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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1.How do #fitspiration images on Instagram represent body image?

2.How is the term ‘palliative care’ defined and used in English and German medical reference books?

3.What are the main advertising claims made on branded e-cigarette websites?

4.How is ‘health’ represented in conversations between British male lorry drivers?

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The researcher could make recordings of four family dinner conversations, and then analyse the recordings to find similarities and differences in uses of food-related language (= collecting primary data).

(But could families be recorded covertly, to avoid the Hawthorne Effect?)

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On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

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After gaining consent to access existing Facebook photos, the researcher should find and compare profile photos of male and female British teenagers (= analyse secondary data).

If consent can be gained, this might be the most suitable way to answer the question by collecting quantitative data quickly (e.g. 50 male / 50 female photos).

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On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

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The transcripts of four different middle-income family dinner conversations in Sheffield.

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2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

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2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

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researcher collect primary data themselves.

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3. Summarise the data analysis steps that the researcher carried out.

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3. Summarise the data analysis steps that the researcher carried out.

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1: Transcribing the recordings

2: Adding symbols to transcripts

3: Looking for language patterns (= data analysis*)

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The researchers collected information such as photos of 100 teenagers on Face Book, 50/50 of whom were males and females.

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2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

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2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

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The researchers collected and classified the data by themselves, and then made a more detailed classification of the data of each classification. So this is primary data.

THE PHOTOS WERE ALREADY MADE = SECONDARY DATA

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1 The Facebook profile photos of 50 male and 50 female British teenagers.
2 primary data
3
1)Creating subcategories
2) Creating a ‘code’
3) Recording the results
4) Comparing the results (= data analysis*)

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3. Summarise the data analysis steps that the researcher carried out.

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3. Summarise the data analysis steps that the researcher carried out.

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By comparing the data results of different genders, the researchers summed up the differences and similarities in various aspects of young people of different genders when taking pictures.

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Hangsong Li，Junyao Lyu，Xinyue Hu，Yongjie Cao

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Hangsong Li，Junyao Lyu，Xinyue Hu，Yongjie Cao

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1. What data did the researcher use?

The transcripts of four different middle-income family dinner conversations in Sheffield.

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?
Primary

3. Summarise the data analysis steps that the researcher carried out.
1.Transcribing the recordings

2.Adding symbols to transcripts
3.Looking for language patterns (= data analysis*)