# data[].attributes.attachment_link.readable_text
It's here! The 2022 edition of the Social Media Industry Benchmark Report is hot off the presses for all your competitive context needs.

For the sixth (!) year in a row, we've got the most important social media benchmarks from the 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.

This report is for you if you've ever asked yourself (or been asked) "How am I really doing on social?" From posting frequency to post types to hashtag use and beyond, we surveyed millions of posts and billions of engagements on Facebook, Instagram, and Twitter from top brands in every major industry to bring you the freshest social media benchmark data.

Now, let's get benchmarking!

Social Media Benchmark Key Takeaways

Brands saw less organic engagement this year. Declining engagement rates on Facebook, Instagram, and Twitter reflect that social media is increasingly becoming a pay-to-play space.

All-Industry Social Media Benchmarks

All-Industry: Facebook

The all-industry Facebook median stayed declined a little this year, though Higher Ed and Sports Teams were able to boost their engagement rates.

Median posting frequency on Facebook ticked up by a few points this year.

Influencers (infrequent posters) and Sports Teams (frequent posters) earn consistently high marks on Facebook despite a big delta in posting frequency.

Ready for even more benchmarking? Join us for a webinar with Rival IQ co-founder Seth Bridges to explore what these key insights mean for your brand in 2022.

All-Industry: Instagram

Instagram engagement rates fell by about 30% this year, which is sobering news for any social media professional. The good news? Instagram engagement rates are still way higher than Facebook or Twitter.

The median posting frequency across all industries increased about 25% this year on Instagram.

Higher Ed was the clear engagement winner on Instagram despite below-median posting frequency, suggesting more isn't always better on Instagram (though second-place Sports Teams might beg to differ).

All-Industry: Twitter

Health & Beauty, Influencers, Nonprofits, and Sports Teams were able to increase their Twitter engagement rates.

Tweeting frequency rose about 13% this year, and Media and Sports Teams tweeted more than all the rest of the industries combined on Twitter (as usual).

Frequent tweeters Higher Ed and Sports Teams came out ahead on Twitter this year, but last-place Media showed other industries that higher tweet frequency isn't always better.

Alcohol Social Media Benchmarks

Alcohol brands won the bronze on Twitter again and performed above the median on Facebook and Instagram.

A few ways Alcohol brands can keep up the pace:

Photos outperformed videos on every channel, and were especially successful on Twitter.

Holiday hashtags topped the charts for Alcohol brands this year, so be sure to lean into the festivities in 2022.

Alcohol was the third-most engaging industry on Twitter by rate but put the least posting energy to that channel. Beer, wine, and liquor brands might want to focus more time there.

Alcohol brands were much likelier to post a photo on Facebook than any other post type, which is handy, since photo posts outperformed all other post types by a long shot.

Carousels grabbed the highest engagement rates for Alcohol brands, who were much likelier to post photos on Instagram. Consider combining a few of those single-photo posts into high-performing carousels.

Holidays and seasons topped the charts for Alcohol brand hashtags on Instagram this year.

Alcohol brands outperformed many other industries on Twitter this year thanks in part to focusing on high-performing photo tweets.

Alcohol followers clearly raised a glass to all things #NationalBeerDay this year.

Fashion Social Media Benchmarks

Fashion brands struggled to keep engagement rates up on Facebook, Instagram, and Twitter despite regular posting.

Some suggestions for Fashion brands:

Carousels are key to any brand's Insta success: they outperform photos and videos because Instagram often re-serves them to folks who didn't engage with the post the first time around.

#ValentinesDay and #competition hashtags were top performers, so be sure to measure performance and replicate what works.

Fashion brands saw low engagement rates on both Facebook and Twitter, but were more than twice as likely to post on Facebook.

Photos were twice as engaging as the next best post type for Fashion brands on Facebook.

Photos and carousels garner near-identical engagement rates for Fashion brands, who are twice as likely to post a photo on Instagram. Try combining photos into carousels by theme to supercharge engagement rates.

Fashion brands used #competition to grab nearly twice the engagement rates of the next most engaging hashtag. Giveaways and wins rounded out the winner's podium for these brands.

Many Fashion brands emphasized photo tweets on Twitter this year, but could up their engagement rates by focusing more on video.

Fashion brands won big this year with engagement on posts featuring the #ValentinesDay hashtag, which is definitely a strategy to repeat.

Financial Services Social Media Benchmarks

Financial Services brands saw above-median engagement rates on Twitter and was middle of the pack on Facebook.

A few ideas for Financial Services brands:

More high-engagement videos could help Financial Services brands pull ahead of the pack.

Diversity, holiday, and finance-themed hashtags dominated on Instagram and Twitter this year.

Financial Services sees engagement rates slightly above the median on Twitter, which helps explain the reason the industry has a high tweet per week count.

Photo and video posts are top performers on Facebook for Financial Services brands, so it's good that #FinServ brands are making the most of these post types.

Photo and carousel posts performed almost equally well for Financial Services brands, who were much likely to post photos.

We love seeing #Pride and #PrideMonth as trending hashtags for Financial Services brands on Instagram.

Financial Services brands saw great returns from tweeting photos, but might want to try more videos on Twitter to boost engagement rates further.

#BlackFriday trended hard for Financial Services brands on Twitter this year alongside other holiday-themed hashtags like #ValentinesDay and #MothersDay.

Food & Beverage Social Media Benchmarks

Food & Beverage brands posted below the median frequency on every channel, but managed to beat out many other industries on Twitter.

Some ideas for improvement:

Contests and giveaways are the hashtag secret sauce for Food & Beverage brands.

Photos outperformed video on every channel for Food & Beverage brands, so don't be afraid to invest more in static visuals.

Food & Beverage brands lagged behind other industries with Facebook engagement rates, and might want to double down on investments in Twitter.

No surprise here that mouthwatering photos of tasty snacks and drinks performed well for Food & Beverage brands on Facebook, but investing more in video could help these brands shine on this channel.

Static photo and carousel posts grabbed higher engagement rates for Food & Beverage brands than more dynamic video and IGTV posts.

Food & Beverage brands saw killer engagement rates on Instagram when posting about contests and giveaways.

Photo tweets grabbed top engagement rates for Food & Beverage brands, who might want to also focus their tweeting on a sassy status update every once in a while.

#MothersDay dominated for Food & Beverage brands on Twitter this year as followers posted pics from their brunches and meals celebrating Mom.

Health & Beauty Social Media Benchmarks

Health & Beauty brands struggled to stay above the median on all three channels, but were most successful on Twitter thanks to extra investment there.

A few growth ideas:

Don't be afraid to shake up a long feed of photo posts with high-engagement videos.

Contests and giveaways were top-performing hashtags on both Instagram and Twitter, so keep giving things away.

Health & Beauty had some of the lowest engagement rates on Facebook of any industry. Might want to redirect some of that energy to Twitter where these brands are more competitive.

Health & Beauty brands might want to invest more in video on Facebook to try to bring up engagement rates on this channel.

Photo and carousel posts were neck-and-neck for Health & Beauty brands this year, who were 6x as likely to post a photo on Instagram.

Contests and giveaways topped the Instagram hashtag charts for Health & Beauty brands again this year, while nail- and hair-themed hashtags also performed well.

Health & Beauty brands increased their video tweets this year, but top-performing photo tweets still won the day on Twitter.

Tweets featuring the #InternationalWomensDay hashtag saw twice the engagement of the next most engaging hashtag on Twitter for Health & Beauty brands.
Grab the guide
Higher Ed Social Media Benchmarks

Higher Ed rocked it with killer engagement rates on Instagram and got on the podium for Facebook and Twitter too thanks to hyper-engaged fans.

For even higher Higher Ed engagement rates:

Followers love a chance to chime in, so keep asking what they're up to on social media holidays like #NationalDogDay.

Try to post more of what works for you: more carousels on Instagram, and more statuses and videos on Twitter.

Higher Ed had killer engagement rates on Instagram but posted less frequently than the median industry. Try stealing some of that Twitter energy for Insta.

Higher Ed scored the bronze on Facebook this year thanks to lots of engaging photo posts.

Higher Ed earned 4x the median engagement rate on Instagram this year thanks especially to carousel posts. Just look at James Madison University for some carousel inspo: their most engaging post of the year was a series of celebratory softball snaps.

Higher Ed consistently sees the highest Instagram hashtag engagement rates of any industry we survey. No surprise that hashtags about campus life were top performers.

Status updates are a top performer for colleges and universities on Twitter but are rarely tweeted. Consider bulking up this tweet type to further dominate this channel.

Colleges and universities were all in on holiday-themed hashtags on Twitter this year.

Home Decor Social Media Benchmarks

Home Decor brands came in below the median engagement rates on Facebook, Instagram, and Twitter. These brands were most competitive on Instagram, and focused efforts there.

Some ideas for increasing engagement:

Combine photos on Instagram into carousels.

Try shaking up your Twitter routine with more videos and status updates.

Home Decor brands saw below-median engagement rates on Facebook and Twitter and focused less posting here. Try experimenting more with post type and frequency on these channels.

Home Decor brands were way likelier to post a photo on Facebook than any other post type, which is a smart move, since photos grabbed much higher engagement rates.

Photos and carousel posts were neck and neck for Home Decor brands on Instagram this year, so try combining a few photos into a carousel post for more engagement oomph.

Giveaways topped the Insta hashtag charts for Home Decor brands, as did room-specific tags like #bathroom and #kidsroom. Breville UK killed it with super-engaging #giveaway posts.

Engagement was almost the same for photos, videos, and status updates on Twitter for Home Decor brands, who might want to shake up their photo tweeting a little.

Valentine's Day was clearly a winner for Home Decor brands on Twitter this year. These brands were all over the map with Twitter hashtags this year, which is why there are just a few on this list used by 15 or more companies in the study.

Hotels & Resorts Social Media Benchmarks

Hotels & Resorts saw twice the median engagement on Facebook this year and hovered right around the median on Instagram and Twitter, which is impressive.

A few suggestions to grow engagement:

Pay attention to the success of giveaways on Instagram, and consider replicating this strategy on other channels.

Posting frequency was below-median across the board, so experiment with an uptick here to see if you can increase your current engagement rates.

Hotels & Resorts came in at or above median for engagement rates across all three channels, but really succeeded on Facebook, so it's good to focus posting energy there.

Photos were more than twice as engaging as the next best post type on Facebook for Hotels & Resorts.

Carousels edged out photo posts for Hotels & Resorts this year, so consider combining a few photo faves into one carousel post.

Contest and #giveaway posts outperformed other hashtags by about 3x on Instagram this year for Hotels & Resorts, proving this strategy is definitely one to replicate.

No surprise that it's all about the visuals for Hotels & Resorts on Twitter, with video and photo tweets topping their charts by engagement rate.

Hotels & Resorts might want to experiment with giveaways on Twitter this year since they performed so well on Instagram but aren't represented in the industry's top Twitter hashtags.

Influencers Social Media Benchmarks

Influencers earned 3x the median engagement rate on Facebook for a silver medal, and also killed it on Instagram. Influencers posted right around the median frequency on all three channels, suggesting they've dialed in how often to post on social.

Ideas to boost that engagement even more:

Photos continue to be a great place to focus efforts on Facebook.

The top-performing hashtag on Instagram and Twitter was #tbt, so don't be afraid to lean into nostalgia on those channels.

Influencers earned 3.5x the median engagement rate on Facebook and 2x on Instagram this year, so no surprise that they're heavy posters on those channels.

Photos perform twice as well as the next most engaging post type for Influencers, so concentrating efforts here is a smart move.

Influencers saw top scores on Instagram, but could further widen that lead by posting more carousels.

No surprise that sponsored content indicators like #ad and #sponsored trended for Influencers this year, but it's also nice to see more personal content like #tbt and holidays performed well too.

Status updates were the most engaging tweet type for Influencers this year but were tweeted the least often of any tweet type.

Just like on Instagram, #tbt was the top-performing hashtag by a mile, suggesting followers relish the chance to get to know content creators.

Media increased its posting frequency on Facebook and Twitter dramatically but were largely able to hold onto the same engagement rates as last year as the uncertainty of 2021 sent people hunting for news and updates. \u2028\u2028A few ideas to improve engagement rates:

Followers loved the the chance to enter a #giveaway, so put that \u2028swag to work.

Links are the easiest and most frequently queued post type for media brands, but visual posts like photos and videos performed way better.

As usual, Media brands dominated the conversation on social this year, especially on Facebook and Twitter.

Videos and photos rock top engagement rates for Media brands on Facebook, though these brands were more than 15x as likely to post a link.

Media ranked right around the median engagement rate on Instagram this year despite posting twice as often as the median industry. Try increasing carousel posting to get ahead on this ultra-visual channel.

#Giveaway posts were a hit for Media brands this year, as was anything having to do with sports.

Once again, Media brands heavily favored link tweets, but might want to invest more energy in video tweets, which grabbed more than twice the engagement rates.

You might be thinking #bts meant "behind the scenes" of making the news, but the hashtag that dominated Twitter for Media brands was all about Korean boy band BTS.

Nonprofits Social Media Benchmarks

Nonprofits saw above-median engagement rates across all social channels this year and posted about twice the median frequency on Facebook and Twitter.

Suggestions for Nonprofits:

Don't be afraid to play with posting frequency to try to replicate these stellar engagement rates with fewer posts.

Photos really helped Nonprofits tell their stories this year, so this is a good post type to focus on in the year ahead (along with its cousin, carousels).

Nonprofits earned nearly twice the median engagement on every channel this year, and were especially prolific on Facebook and Twitter.

Photos helped Nonprofits soar on Facebook this year and were posted about twice as frequently as the next most engaging post type.

Carousels and photos performed much better for Nonprofits on Instagram than videos. Nonprofits like Immigration Equality made great use of carousels to educate followers using the extra real estate from multiple views.

Nonprofits seized the opportunity to discuss issues that matter on Instagram with hashtags like #IndigenousPeoplesDay and #ClimateChange.

Photos earned top marks for Nonprofits on Twitter this year, but every tweet type scored above average engagement rates on this channel, so don't be afraid to shake it up.

These top hashtags prove Nonprofits weren't afraid of a holiday-themed tweet on Twitter this year.

Retail Social Media Benchmarks

Retail brands earned about 50% the engagement of the median brand on all three channels this year.

Some ideas for improving social performance this year:

Experiment with tweet type on Twitter to drive to drive up engagement.

Stick with what works for hashtags, like contest-themed hashtags on Insta and holidays on Twitter.

Retail brands were more than twice as likely to post on Facebook and Instagram as they were on Twitter.

Photos earned twice the engagement rates of any other post type for Retail brands on Facebook, so this was a smart place to concentrate efforts.

Photo posts edged out carousels for Retail brands this year on Instagram. Cowboy gear brand Snuggle Bugz grabbed the Retail Instagram engagement rate gold this year with giveaway-themed photo posts.

Contest and #giveaway hashtags did great for Retail brands on Instagram, as did #food and #coffee hashtags.

Retail brands saw success with every tweet type this year, so don't be afraid to shake up those photo tweets.

Like so many other industries, Retail was all about the holidays on Twitter this year.

Sports Teams Social Media Benchmarks

Sports Teams saw top engagement rates on Facebook and Twitter and were runners-up on Instagram. Pretty impressive, especially since high posting frequency meant lots of chances to engage followers.

Some ways to improve engagement rates even more:

Posting early and often is working, so keep it up.

Hashtags about sports events like #Euro2020 and #Tokyo2020 helped fans find what they were looking for.

Sports Teams were the only industry to pull off engagement rate increases on all three channels. Why? We bet it has something to do with 2021 having more games than 2020...

Photo posts on Facebook helped Sports Teams earn more than 2x the median engagement rate on this channel, putting these brands comfortably in first place.

Sports Teams like top-ranking Belgian Olympic team maximized engagement with photos and carousels promoting the successes of its athletes in the 2021 Tokyo Olympics.

No surprise that Sports Teams saw high engagement on Instagram with hashtags helping fans follow the world tournament du jour, from Eurovision to Tokyo 2020 to FIFA.

Avid sports fans ate up photo tweets from Sports Teams this year.

Event-themed hashtags like #Euro2020 and #Tokyo2020 helped Sports Teams succeed on Twitter, and fans also loved when teams moved to a #NewProfilePic.

Tech & Software Social Media Benchmarks

Tech & Software brands saw engagement rates right around the median this year on Instagram and Twitter but tied for last on Facebook.

Here are two ideas for improving engagement rates:

Try experimenting with more video on Twitter to boost engagement.

Followers on both Instagram and Twitter loved seeing a little #StarWars in their feeds, so don't be afraid to get nerdy.

Tech & Software brands saw flat engagement on Facebook and Twitter but dropped by about 50% on Instagram, suggesting more investment is needed on this channel.

Photos grabbed great engagement on Facebook for Tech & Software companies, but automation company UiPath dominated Facebook engagement rates with links (and a healthy dose of boosting).

Tech & Software companies increased their carousel posting on Instagram this year, which was a smart move for this top-performing post type.

The nerd vibes were strong on Instagram for Tech & Software brands with hashtags like #MayThe4thBeWithYou and #StarWars.

Video earned top engagement rates for Tech & Software brands on Twitter, who were much more likely to tweet a link or a photo.

Giveaways topped the hashtag charts for Tech & Software brands on Twitter this year despite not breaking into the top 10 for the same brands on Instagram.

Methodology

To spot trends and identify benchmarks, we used Rival IQ to analyze engagement rates, posting frequency, post types, and hashtags on the top three social channels for brands: Facebook, Instagram, and Twitter.

We define engagement as measurable interaction on organic and paid social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count.

Within this report, we provide a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2021, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 5,000 as of the same date.

We used median performance from the companies selected for each industry to compile the data for this report.

Why do we benchmark?

Social media success is about so much more than getting the most comments or likes: it's about increasing engagement while also growing or maintaining the percentage of your audience that engages as you expand your audience.

To us, engagement rate per post is the metric because it controls for post volume and audience size and helps marketers understand how they're doing in relation to their competitors.

Why can't you gauge success on likes alone? Because audience size is hugely important: 1,000 likes makes a huge difference to a brand with 2,000 followers, but is a drop in the bucket to a brand with 100,000 followers.

Live Social Media Benchmarks

Ready to starting benchmarking your social media performance? Check out our Live Benchmark landscapes, where we feature live social media metrics from a sample of companies from each industry represented in this study. These landscapes feature hashtag performance, top post types, and so much more on Facebook, Instagram, and Twitter.

(Oh, and if you're a Rival IQ customer or in a trial, you can add those stats directly into your Rival IQ account for even more comparisons.)

Or, run a free Head-to-Head report against your biggest rival to see how you measure up to both your competition and against industry benchmarks represented in this study.

Wrapping It Up

2021 presented a number of challenges for marketers (and everyone else) as the world tried desperately to "get back to normal" in spite of COVID variants and global unrest, but many industries were up to the challenge.

The engagement declines we saw reflect divided attention and a move to video-based channels like YouTube and TikTok, but the news isn't all bad. Industries like Sports Teams and Higher Ed were able to increase their engagement rates thanks to stellar content and diehard fanbases. And the fact that nearly every industry saw engagement boosts with hashtag holidays and contests means many brands have developed a tried and true recipe for social media engagement (at least for now).

Savvy and creative brands don't (necessarily) need to depend on epic investments or expensive video production to get ahead in 2022. We say it every year, but carousels consistently top the charts on Instagram, so brands should consider saving up a few photo posts and turning them into carousels. Many industries are posting videos less frequently than other post types, suggesting they haven't fully embraced our new videoverlords YouTube and TikTok. That pivot is coming whether we like it or not, so it's time for brands to pull out their iPhones and get filming.

Don't forget to join us on March 3rd for our benchmarking deep-dive webinar covering what all the key takeaways from this report mean for your brand. As always, we'd love to hear how your brand measures up and is preparing for social media in 2022, so feel free to ping us on Twitter.

# data[].attributes.attachment_link.title
2022 Social Media Industry Benchmark Report | Rival IQ

# data[].attributes.attachment_link.description
It's here! The 2022 edition of the Social Media Industry Benchmark Report is hot off the presses for all your competitive context needs. For the sixth (!) year in a row, we've got the most important social media benchmarks from the 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.

# data[].attributes.headline
What does the journey look like for your organisation? What content does your organisation use at each stage? Please add links to illustrate each stage.

# data[].attributes.subject
What does the journey look like for your organisation? What content does your organisation use at each stage? Please add links to illustrate each stage.

# data[].attributes.body
Awareness

Consideration

Conversion

Retention

# data[].attributes.headline
Define copyright and intellectual property and explain how they impact your marketing

# data[].attributes.subject
Define copyright and intellectual property and explain how they impact your marketing

# data[].attributes.attachment_link.readable_text
Skip to main content

Cookies on GOV.UK

We use some essential cookies to make this website work.

We'd like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.

We also use cookies set by other sites to help us deliver content from their services.

Accept additional cookies Reject additional cookies View cookies

Latest from the Intellectual Property Office

What the Intellectual Property Office does

Contact IPO

Make an FOI request

1. Read about the Freedom of Information (FOI) Act and how to make a request.

2. Check our previous releases to see if we've already answered your question.

3. Make a new request by contacting us using the details below.

Thank you for your feedback

Report a problem with this page

# data[].attributes.attachment_link.description
The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trade marks and copyright. IPO is an executive agency, sponsored by the Department for Business, Energy & Industrial Strategy , supported by 1 public body .

# data[].attributes.body
Apply 2 different styles to your prompt

https://eyecannndy.com/

e.g..

Wideshot photo of a blue pumpkin in front of New York Time Square, with the buildings in the background at night. There are lots of people staring at the pumpkin

Double exposure photo of two pumpkins in a nightclub, with flashing lights in the background. There is a DJ stand behind the pumpkins

# data[].attributes.headline
Define each and how it impacts marketing / your marketing so.... a) definition b) impact marketing  / your marketing on each of the 8 below.

# data[].attributes.subject
Define each and how it impacts marketing / your marketing so.... a) definition b) impact marketing  / your marketing on each of the 8 below.

# data[].attributes.body
1. GDPR

2. Defamation

3. Misleading claims

4. Right of publicity

5. ASA (Advertising Standards Authority)

6. Accessibility compliance

7. Transparency

8. CSR (Corporate Social Responsibility) claims

# data[].attributes.headline
What metrics would you measure for each stage? Match the below.

# data[].attributes.subject
What metrics would you measure for each stage? Match the below.

# data[].attributes.body
Awareness

Consideration

Conversion

Retention

CPA –Reach -Customer retention rate –Impressions -Cart abandonment rate –Downloads -Leads -Repeat purchase rate -Engagement such as comments/likes -Conversion rate -Follower growth –Referrals -Video watch time -Website traffic -Bounce rate

# data[].attributes.body
What events and problems may your organisation customer persona face? Lack of reliable & relevant customer data?

What questions may they ask as a result of those problems and events? How can we gather more accurate and relevant customer data to create realistic personas?

# data[].attributes.headline
(10 minutes) Scroll through your social media feed (personal), find 5 pieces of content that you would/have:

# data[].attributes.subject
(10 minutes) Scroll through your social media feed (personal), find 5 pieces of content that you would/have:

# data[].attributes.body
Liked

Commented

Bookmarked

Shared

Followed page

Please add links.

# data[].attributes.headline
(10 minutes) Pick five different pages/accounts that you follow (personal) ready to explain why in class discussion

# data[].attributes.subject
(10 minutes) Pick five different pages/accounts that you follow (personal) ready to explain why in class discussion

# data[].attributes.body
Please add links.

# data[].attributes.headline
(10minutes) Rewrite the following in the FAB framework

# data[].attributes.subject
(10minutes) Rewrite the following in the FAB framework

# data[].attributes.body
“Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone”

•Features: Describe what the product/service includes.

•Advantages: Highlight what sets it apart from competitors.

•Benefits: Emphasise how it improves the customer’s life.

# data[].attributes.headline
(10 minutes) Rewrite the following in the PAS framework

# data[].attributes.subject
(10 minutes) Rewrite the following in the PAS framework

# data[].attributes.body
“Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone”

•Problem: Identify a relatable issue or pain point the audience faces.

•Agitate: Amplify the problem's emotional impact, making it feel urgent.

•Solution: Provide a solution—your product or service—showing how it addresses the issue.

# data[].attributes.headline
(10 minutes) Research the algorithms for each platform- how do they impact reach and engagement? Any advice / recommendation to get more reach / engagement...

# data[].attributes.subject
(10 minutes) Research the algorithms for each platform- how do they impact reach and engagement? Any advice / recommendation to get more reach / engagement...

# data[].attributes.body
Instagram

Facebook

X

LinkedIn

TikTok

https://www.perplexity.ai/

# data[].attributes.headline
(10 minutes) Rewrite the following in the AIDA framework

# data[].attributes.subject
(10 minutes) Rewrite the following in the AIDA framework

# data[].attributes.body
“Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone”

•Attention: Grab the audience’s focus with a compelling headline or opening sentence.

•Interest: Maintain their attention by presenting engaging and relevant information.

•Desire: Stir up a desire by emphasising how the product or service benefits the audience.

•Action: Conclude with a clear call-to-action (CTA), guiding the reader on what to do next (buy, sign up, etc.).

# data[].attributes.headline
(10 minutes) What are the best practices for the below? Best time to post? tone / voice / what kind of content works best on each platform etc.

# data[].attributes.subject
(10 minutes) What are the best practices for the below? Best time to post? tone / voice / what kind of content works best on each platform etc.

# data[].attributes.body
Instagram

Facebook

X

LinkedIn

TikTok

https://www.perplexity.ai/

# data[].attributes.headline
Grad Girl Marketing Content Strategy - Presentation -no more than 10 minutes - Attach your slide deck below when completed...Grew Linkedin account from 50k followers to 125k followers in a year...HOW DID SHE DO IT????

# data[].attributes.subject
Grad Girl Marketing Content Strategy - Presentation -no more than 10 minutes - Attach your slide deck below when completed...Grew Linkedin account from 50k followers to 125k followers in a year...HOW DID SHE DO IT????

# data[].attributes.body
1. Who is their target audience?

2. What is their key message?

3. What are their content goals?

4. What posts/content get the best engagement?

5. How does this account interact with the followers? Any common themes?

6. What content types are used?

7. Frequency of posting?

8. What content themes are there? (educational content,product posts etc)

9. Content quality and visuals

10. Engagement tactics – CTA, interactive elements, social proof?

11. Platform specific observations

12. Competitor comparison

PLEASE ADD EXAMPLES- (SCREENSHOTS) (LINKS)

https://uk.linkedin.com/company/grad-girl-marketing

https://www.instagram.com/gradgirlmarketing/?hl=en

https://www.tiktok.com/@gradgirlmarketing

# data[].attributes.headline
(15minutes)Tell a story with your customer as the character

# data[].attributes.subject
(15minutes)Tell a story with your customer as the character

# data[].attributes.body
•Character: Place the customer as the hero in the story and make the product the guide.

•Conflict: Highlight a relatable problem or obstacle.

•Resolution: Present the product or service as the means to overcome the problem and achieve success.

•Emotional Appeal: Engage readers emotionally, making the story memorable and persuasive.

# data[].attributes.body
USE STORY FROM PEVIOUS TASK

https://pictory.ai/

UPLOAD YOUR VIDEOS / LINKS HERE.

# data[].attributes.headline
(10 minutes)Describe your organisation under the following categories

# data[].attributes.subject
(10 minutes)Describe your organisation under the following categories

# data[].attributes.body
What is their -

Character/persona

Tone

Language

Purpose

# data[].attributes.headline
(10minutes)What is your org’s value proposition?

# data[].attributes.subject
(10minutes)What is your org’s value proposition?

# data[].attributes.body
Developing a Value Proposition

•Identify the Target Audience: Understand their needs, desires, and pain points.

•Define the Primary Benefits: Specify how the product/service resolves a need or delivers something desired.

•Differentiate from Competitors: Clarify the unique attributes that make your solution the best choice.

# data[].attributes.body
•At the end of the training you will be able to:

•Explain the types of content that can be created for marketing communications

•Explore the factors that influence the content selection

•Recommend appropriate marketing content to meet campaign objectives

•Use Gen AI tools to be able to create different types of content

•Understand how to structure prompts for Gen AI tools

•Apply different copywriting techniques

•Understand asset management and quality management of assets

# data[].attributes.attachment_link.description
Checking your browser before accessing www.semrush.com…

# data[].attributes.headline
How else can we get ideas for our content? Where do you get inspiration from?

# data[].attributes.subject
How else can we get ideas for our content? Where do you get inspiration from?

# data[].attributes.headline
Tools for generating content ideas - Use the tools listed to find new content ideas for your business

# data[].attributes.subject
Tools for generating content ideas - Use the tools listed to find new content ideas for your business

# data[].attributes.body
Think of ideas for creating new content you can also use some of the following tools -

https://trends.google.com/trends/

https://answerthepublic.com/

https://explodingtopics.com/

https://www.reddit.com/

If you have access to a google AdWords account then use Keyword planner tool

https://ads.google.com/

# data[].attributes.headline
Which of the below does your organisation use?

# data[].attributes.subject
Which of the below does your organisation use?

# data[].attributes.body
Give examples if you use:

Please add some links from your business website / social media etc.

Graphics (including infographics and computer-designed imagery)

Photography

Short-form video

Long-form video

Written content

Audio

White papers

User-generated content

# data[].attributes.headline
Position the content where they would typically sit on the map

# data[].attributes.subject
Position the content where they would typically sit on the map

# data[].attributes.headline
(10 minutes) List Reasons why content fails/doesn’t hit the objectives/KPIs set

# data[].attributes.subject
(10 minutes) List Reasons why content fails/doesn’t hit the objectives/KPIs set

# data[].attributes.body
Any experiences you can share?

# data[].attributes.headline
For each of the content types, expand upon what would be needed for the below

# data[].attributes.subject
For each of the content types, expand upon what would be needed for the below

# data[].attributes.body
Just focus on the following -

Equipment ( You have done this in Task 6 so copy it over)

Cost - put low, medium or high or £/££/£££

Resources (what people / roles do you need to hire)

# data[].attributes.headline
Rank the types of content from least expensive to most expensive

# data[].attributes.subject
Rank the types of content from least expensive to most expensive

# data[].attributes.headline
How does your organisation achieve the below in their content? If they don’t, how could they?

# data[].attributes.subject
How does your organisation achieve the below in their content? If they don’t, how could they?

# data[].attributes.body
Relevant – Should align with target audience’s interests, needs or preferences

Engaging – Should be designed to capture attention, spark interest or encourage interaction

Clarity – Should be clear and easy to understand

Consistency – Should be aligned with the brand’s voice and maintain consistency across different platforms

# data[].attributes.body
Reason for use

Advantages

Disadvantages

Hardware/software needed

# data[].attributes.headline
Match the statements to the content type

# data[].attributes.subject
Match the statements to the content type

# data[].attributes.body
Emma had always imagined her wedding day, but as a young teacher with a tight budget, finding the perfect gown seemed impossible. After visiting several shops and feeling disheartened by the high prices, she was ready to give up.

Then she discovered Elite Bridal. The moment she stepped inside, her eyes fell upon a breathtaking gown with an illusion back and gorgeous pearl detailing. It was everything she had ever dreamed of—but she was worried about the money. She knew weddings were expensive and didn't want to spend all the budget on her dress.

Noticing Emma's hesitation, a lovely sales consultant approached her with a warm smile. “At Elite Bridal, we offer flexible payment plans with no credit checks, so you can get your dream gown without the financial stress,” she said.

Hope reignited, Emma tried on the gorgeous gown. As she looked in the mirror, she felt like a true bride for the first time. It fit perfectly, hugging her curves in all the right places. With the consultant’s help, she secured her dream dress without the financial stress she feared.

On her wedding day, Emma walked down the aisle in her dream gown, radiating confidence and joy. She realised that with the right guidance, she didn’t just find a dress; she discovered a way to make her dream come true.

# data[].attributes.attachment_link.title
Exploding Topics - Discover the hottest new trends.

# data[].attributes.attachment_link.description
See new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.

# data[].attributes.headline
Hailuo £8 a month, 35 no-wait generations a month with free 3 daily gens

# data[].attributes.subject
Hailuo £8 a month, 35 no-wait generations a month with free 3 daily gens

# data[].attributes.attachment_link.description
Reddit is a network of communities where people can dive into their interests, hobbies and passions. There's a community for whatever you're interested in on Reddit.

# data[].attributes.headline
Sometimes only sections of the video are useful

# data[].attributes.subject
Sometimes only sections of the video are useful

# data[].attributes.headline
LumaLabs, great when works, £20 a month without watermarks, 150 quick gens

# data[].attributes.subject
LumaLabs, great when works, £20 a month without watermarks, 150 quick gens

# data[].attributes.headline
What have you been up too since our last session (describe what marketing activities you been working on in the workplace etc)

# data[].attributes.subject
What have you been up too since our last session (describe what marketing activities you been working on in the workplace etc)

# data[].attributes.headline
What is your biggest takeaway from this session?

# data[].attributes.subject
What is your biggest takeaway from this session?

# data[].attributes.body
https://www.instagram.com/lydia/?hl=en

lydia millen

https://iconequestrian.com/

https://www.instagram.com/georges_bakery/?hl=en

https://www.essexyoungfarmers.com/chelmsford

also family& friend accounts

# data[].attributes.attachment_link.description
London based luxury womenswear brand, introducing a slower pace to the fashion industry. Odd Muse is known for its best-selling Ultimate Muse Blazer, and a dedication to ensuring every product curated captures a timeless, durable and versatile design.

# data[].attributes.body
Social Media + TikTok Course

Running new 'OverArching' seasonal campaign, optimising relevant product pages, newsletters, social media posts etc.

Preparing to restart the marketing of an American brand that we represent over here in the UK.

Helping Warehouse staff with Mass order. packing individual products

Creating Landing Page

# data[].attributes.body
Organised and completed our Christmas campaign shoot in London.

Attended Klaviyo’s head office and met with our email agency to learn more about strategy segmentation.

• Began planning for our January launch and also prepared for a flat lay shoot at the end of this month.

• Welcomed our new Head of Marketing to the team.

• Designed card inserts for solid gold jewellery packages to enhance the luxury experience.

• Worked on ad creatives for Google, Meta, TikTok, Pinterest, and AdRoll.

Researched secure checkout solutions for our website following customer feedback from last month.

Started planning campaigns for Mother’s Day.

Attended Canva Course

Started Hubspot email marketing course

# data[].attributes.body
social media marketing training

tiktoks

newsletters for brands withtin company

analytical work acros different companies within our company

# data[].attributes.body
Lack of reliable data

What amount of 'dosage' per supplement should they take

Difference between men/women supplements and why some are different and some are the same

Questionaires, feedback forms

# data[].attributes.body
-lack of detailed infomation for our wide product range

-worry about delivery time

-not being able to trust and meet us in person

-not being well known/popular

when will i recieve products if im in this postcode?

how can i know this product will help me in a certain amount of time?

how/when can i see you at this event?

questionare,respond more to feedback and socials,sort our web out

# data[].attributes.body
Events & Problems Customers Face

Uncertainty when choosing products (gift vs. self-purchase).

Too many options without enough guidance.

Lack of trust in checkout security.

Missing key dates like Christmas, Valentine’s, Mother’s Day.

Not feeling the brand speaks to their personal style or needs.

Questions They May Ask

“Which jewellery style is right for me or the person I’m buying for?”

“What’s the difference between silver, gold-plated, and solid gold?”

“When is the last date I can order to get delivery in time?”

“Is this checkout safe?”

“Why should I choose this brand over others?”

How to Gather Better Data for Realistic Personas

Use sign-up forms with intent questions (who they’re shopping for, what type of jewellery they wear, what metal they prefer?)

Track browsing and purchase behaviour (e.g. Black Friday-only shoppers vs. repeat buyers).

Collect post-purchase feedback (why they bought, satisfaction).

Use A/B testing to see what messages resonate.

Encourage UGC and surveys to get insights into customer motivations.

# data[].attributes.body
Content trends

Competitor analysis - what they are doing vs what they aren't - comparing to industry trends

Recycle previous successful content

Industry trends

Seasonal shifts

# data[].attributes.body
competitors that are doing it right

social media

find where were lacking and make small consistent gradual improvements for content ideas

whats trending

what our age range can relate to

# data[].attributes.body
Competitor analysis

Customer questions & feedback

Internal data like bestsellers, what products to push if they aren't selling well

Trends

Influencers/UGC

# data[].attributes.body
Magnesium Supplement for kids - Google Trends

Hair Loss - Google Trends

Magnesium Supplement - Answer the public

Top 5 Supplements to take - Reddit r/Supplements

What is the best XYZ Supplement? - Gogle Trends

Sexual Health Supplements for men - Reddit r/biohackers

# data[].attributes.body
its more popular in scotland so try targeting them

people are interested in incorpuratng it in diet eg yogurt and bread so focus on these products that can be used with that and mke content around that

people are mainly worried how it affecs with their mental health and bloating so focus on educating them around this

kefir products are of intrest so look and see if our competitors are doing this also we sell plenty of kefir products

# data[].attributes.body
Google Trends-

Bridal Jewellery Sets- Gift sets we offer

Jewellery Essentials - everyday jewellery guide

What is gold plating - info on our metals and sustainability

Wedding Dress Styling - styling jewellery for a wedding

Autumn Fashion - autumn outfits with jewellery

Types of Pearls - info on the types of pearls and ethically sourced

Jewellery making class - in-depth videos behind the making of our jewellery as it is handmade in house

Answer the public-

Jewellery Care - guide to looking after your jewellery

Can jewellery be re plated?- can talk about our policies and warranties

# data[].attributes.body
1-UGC

2- Audio

3-Written Content

4- Long-form video

5-Short-form video

6-Photography

7-Graphics

8-White Paper

# data[].attributes.body
ucg

audio

white paper

long form

short form

photo

graphics

written

# data[].attributes.body
1. UGC

2. Written Content

3. Graphics

4. ong Form

5. Short Form

6. Photography

7. Short Form

8. White Papers

# data[].attributes.body
Graphics: https://www.instagram.com/p/DNqf-_Hz62a/?utm_source=ig_web_copy_link&igsh=Y3l2MnV6dmpjeG0y

Photography: https://naturesfix.co.uk/blog/multivitamins/multivitamins-how-long-does-it-take-for-them-to-start-working/

Short Form: https://www.tiktok.com/@naturesfixuk

Long Form: https://www.youtube.com/@YourHealthBasket

Written content: https://naturesfix.co.uk/blog/multivitamins/multivitamins-how-long-does-it-take-for-them-to-start-working/

# data[].attributes.body
graphics-brand logo in insta posts

photo-product images

audio-tiktok trending sounds

longform-interview on yt

shortform-tiktoks

written-newsletters informing

white paper-

user generated-

# data[].attributes.body
Graphics- https://uk.pinterest.com/pin/633107660157134604/

https://www.instagram.com/p/DNQzhrQzxdx/?img_index=1

Photography- https://www.instagram.com/p/DN02lM80Nga/

Short Form Videos-

https://www.tiktok.com/@lilyandrooldn/video/7541031084281187606

https://www.tiktok.com/@lilyandrooldn/video/7516621607931055392

Long Form Videos-

https://www.instagram.com/reel/DM4xWcAJD6f/

Written Content - https://lilyandroo.com/pages/shop-the-look-wedding-jewellery

UGC- https://www.instagram.com/p/DN3bWthUNfI/?img_index=1 https://www.instagram.com/p/DKm3CX-sKfA/

# data[].attributes.body
1.UGC

2.Audio

3.Written content

4.long-form video

5.short form video

6.Photography

7.Graphics

8.Whitepapers

# data[].attributes.attachment_link.description
Check out this Presentation designed by Nature’s Fix.

# data[].attributes.body
graphics- reason:communicate to all ppl visually

advantage:you dont have to always know the language,memeroble

disadvantage;doesnt display much info

software:canva,adobe? drawing?

photo- reason:convey emotions through sight

advantage:dont need to know language,can be emotive

disadvantage:not everyone will see or undestand without explanation,has to be good quality,wont effect everyone in same way,up to interpret

software;expensive cameras?

short form: reason:engage quickly

advantage:quick,easy to create,bring initial interest

disadvantage:doesnt keep ppl engaged for long

software:tiktok,insta,camera

longform:Reason:to educate,entertain

advantage:information,speach and image,engage the viewer and they leanr,build trust

disadvantage:too long,boring,

software:youtube,camera,editing apps

written conten: reason:informative and pursuade

advantage:factual,informative,

disadvantage:not everyone reads same language

software:keyboard,computer,newsletter,klaviyo

audio: reason:sounds ppl relate,enjoy

advantage:connects to person,hear better than speak

disadvantage:not understanding sound,can only do so much

software:spotify,tiktok,insta,editing

white paper: reason:indepth reporting,adressing

advantage: extremely informative,good detailed understanding you cn rely on

disadvantage:not so entertaining,could get boring or contradicting

software:laptop,written,newsletter,newspaper

usg- reason: find out what our users are like/doing

advantage:feedback,understanding on customers ex

disadvantage:only find so much,not always that neccesary/informative

software: online,socialmedia

# data[].attributes.body
last slide

# data[].attributes.body
Relevant - Use tools such as Google Trends to make sure that we are creating content that people are actually searching for.

Engaging - Create more content that answers questions and provided real value to them - making it easily shareable, more detailed analysis of what our competitors are doing for content

Clarity - Continue to keep Social post clean and minimal to keep it simple to follow and understand. Don't cover any complex topics in detail without linking to blogs or another form of detailed content.

Consistency - Continue to ask ChatGPT, collegues etc to check content against previous content to make sure that values and tone are the same.

# data[].attributes.body
relavent:they consistently upload educational email newsletters on our products especially campeigns of new onboarding brands inc blogs,new landing pages

we could stay more relevant if we do larger marketing tasks like iterviews,socail media trends and prehaps even billlboards to get our name out more

engaging: we engage slightly through 2 events a year but we could defenitly push to do more in our local area and on socials with q&as

clarity: we need to have more clear detail of our products and website so it is easy to use and understand the products their buying

consistency: we need to be more consistent with our brand image,text and social posting,right now were in a odd stage of finding out what we want our brand to look like still and seeing if its working well with the public

# data[].attributes.body
Relevant-

We offer seasonal campaigns over gifting periods

ugc bridal content & stories for inspiration and reviews

Push best sellers as these are products people love

Use nosto to recommend products based of website behaviours

-How could we improve

Gather more intent-based data through surveys and quizzes.

Introduce more personalised recommendations on the emails/sms

Engaging-

Short-form videos and UGC campaigns capture attention on Instagram, TikTok, and Pinterest.

Styling flatlays for inspiration for outfits with jewellery

Behind-the-scenes Videos

-How could we improve

Introduce interactive polls and quizzes in social and email.

Be more personalised in emails

More engaging, less selling as this is something that is does a lot. Don't provide a lot of info on products/making and storytelling

Clarity-

Clean and minimal product photography

Consistent across platforms

-How could we improve

Provide comparison guides (e.g., silver vs. vermeil vs. gold) to reduce confusion.

Consistency -

Maintain a consistent brand tone of voice (luxury yet approachable).

Use aligned visual assets across email, social, and ads.

Organised email assets (UGC, campaigns, bridal, packshots) ensuring uniformity

-How could we improve

Create brand guidelines for creators for ugc and start paid partnerships to get more polished content and have more control over ugc

# data[].attributes.body
Create images based on the prompts you have created in the previous slide

KREA

Add your images and videos here - Halloween and then work related ones you can actually use in your content marketing!

# data[].attributes.body
1. UGC

2. Written Content

3. White paper content

4. Short-form video

5. Photography

6. Audio

7. Long-Form Video

8. Audio

# data[].attributes.body
Written content

White paper content

Photography

Audio

Short form video

UGC

Graphics

Long-form video

# data[].attributes.body
written

whitepapers

ugc

photography

audio

graphics

short form

long form

# data[].attributes.body
Slide 9

# data[].attributes.attachment_link.description
Login to access and create your next design.

# data[].attributes.body
Copyright protects your work and stops others from using it without your permission.

Intellectual property is something that you create using your mind - for example, a story, an invention, an artistic work or a symbol.

# data[].attributes.body
Copyright

Copyright protects your work and stops others from using it without your permission.

Intellectual property

Having the right type of intellectual property protection helps you to stop people from stealing or copying:

the names of your products or brands

your inventions

the design or look of your products

things you write, make or produce

# data[].attributes.body
Copyright protects your work and stops others from using it without your permission.

You get copyright protection automatically - you do not have to apply or pay a fee. There is not a register of copyright works in the UK.

You automatically get copyright protection when you create:

original literary, dramatic, musical and artistic work, including illustration and photography

original non-literary written work, such as software, web content and databases ex....

# data[].attributes.body
1. GDPR
GDPR is the EU’s data protection law that governs how organisations collect, store, and use personal data.

Marketers must be super careful with data collection - think email sign-ups, cookies, tracking pixels. You need clear consent, easy opt-outs, and transparent privacy policies. Non-compliance risks hefty fines and reputational damage

2. Defamation
Defamation is when someone publishes false information about another person or company that harms their reputation.

When creating campaigns, competitor comparisons or influencer content, marketers must stick to verifiable facts. Negative claims about competitors could turn into legal headaches if they cross the line into defamation.

3. Misleading Claims

Misleading claims are statements in advertising or marketing that deceive or mislead consumers, intentionally or not.

Brands must ensure that all claims (health benefits, product performance, pricing) are accurate and substantiated. Misleading ads can lead to complaints to the ASA, fines, product recalls, and loss of consumer trust.

4. Right of Publicity
The right of publicity protects individuals from having their name, image, likeness, or other personal attributes used for commercial gain without their permission.

When using photos, videos, or endorsements of real people - including influencers - marketers must have written permission or proper licensing. Using someone’s face or name without consent can lead to lawsuits.

5. ASA
The ASA is the UK’s independent regulator of advertising. They make sure ads are legal, decent, honest, and truthful, enforcing the CAP Code (advertising rulebook).

Marketers must comply with ASA guidelines in all campaigns, from social posts to TV ads. Missteps can lead to banned ads, public rulings, and bad press. It’s all about keeping messaging fair and responsible.

6. Accessibility Compliance
Accessibility compliance ensures that marketing materials can be accessed and understood by people with disabilities, following guidelines like WCAG.

Campaigns need inclusive design - alt text on images, readable fonts, colour contrast, captions on videos. Making marketing accessible not only avoids discrimination claims but also expands reach to a wider audience.

7. Transparency
Transparency in marketing means being open and honest about products, services, data use, and business practices.

Consumers expect brands to be upfront - from clear pricing to disclosing sponsored content and data use. Being transparent builds trust, loyalty, and positive brand reputation, while lack of transparency risks backlash.

8. CSR Claims
CSR claims are statements about a company’s efforts to operate ethically.

CSR is a huge selling point, but marketers must be cautious to avoid "greenwashing" or exaggeration. Authentic, verifiable CSR messaging can strengthen brand image and attract values-driven consumers.

# data[].attributes.body
GDPR (General Data Protection Regulation)

A data protection law in the UK that governs how companies collect, use, and store personal data.
Non-compliance can lead to heavy fines and reputational damage.

Defamation

Making false statements that harm someone’s reputation.
If Nature's Fix publishes false negative claims about a competitor or an individual , it could face legal action and damage its credibility.

Misleading Claims

Advertising or promoting products with false or exaggerated statements.
Claiming a product "cures" an illness without scientific backing could get Nature's Fix in trouble

Right of Publicity

The right of individuals to control how their image, name, or likeness is used commercially.
If Nature's Fix uses a celebrity or customer photo/testimonial in marketing without permission, it could be sued for unauthorized use.

ASA (Advertising Standards Authority)

The UK’s regulator of advertising across all media, ensuring ads are legal, decent, honest, and truthful.
If Nature's Fix runs an ad with false health benefits, the ASA can ban the ad and damage your brand’s reputation.

Accessibility Compliance

Ensuring digital content and physical spaces are usable by people with disabilities.
website must be accessible or Nature's Fix could face discrimination complaints and lose customers.

Transparency

Being open and honest about company practices, ingredients, sourcing, pricing, etc.
Clear labeling and honest communication help build customer trust and prevent backlash from hidden or misleading practices.

CSR (Corporate Social Responsibility)

A company’s efforts to positively impact society and the environment.
Nature's Fix can improve its reputation by sourcing sustainable ingredients, supporting community health initiatives, or reducing packaging waste.

# data[].attributes.body
Over the shoulder image of a clown standing in the middle of a suburban street in Los Angles. The clown should be a silhouette being viewed from a sweaty and scared person with the clown looking at them. Lit by a street light behind the clown - the clown should have green, greasy hair

Wideshot image of a witch flying on a old wooden broom, through New York Time Square. The witch should be in the middle left 9th of the shot being lit by the advertisement boards. The witch will be wearing a old black hat and a black trench coat.

# data[].attributes.body
wide shot

of a black cat with big green eyes infront of a bunch of pumpkins thats set outside the front of what looks like a tall haunted house,that has autumn leaves around it and is daylight time

close up

of a puddle that has the reflection of someone that looks kind of like a siloette of a clown with a dim exposure and a evening gloomy autumn surronding.

# data[].attributes.body
Create a cinematic video of Thing from the new Wednesday Addams series, centrally framed in a dark, eerie forest. Hard light cuts through the trees, casting dirt shadows and cobwebs around him as he gestures toward the camera, beckoning the viewer to follow. Keep him perfectly centred, with the spooky atmosphere surrounding him to heighten the dramatic effect.

Create a dark, atmospheric image of Thing from the Wednesday series reflected in a broken piece of glass within a dimly lit dorm room. The reflection is slightly off-center, with shadows and eerie ambient lighting filling the space. In the background of the reflection, reveal the faint, unsettling silhouette of a figure watching.