# data[].attributes.body
-sustainability does not influence her and she does not care

-thinks upcycling is a unique concept

-opens to customizing as a hobby

-usually donates to social collectors

-values brand honesty in not harming environment

# data[].attributes.body
-costs are expensive

-evidence for big brands to show they are sustainable is important

-rather does DIY by herself and does not mind paying people to customize for her

-satisfied with her current clothes

-is part of Geo Council CCA to manually sort item categories and donate leftovers to Salvation Army

-Singaporeans are generally are generous to donate

# data[].attributes.body
-values sustainability/ recycling and wears jeans because it is long-lasting

-he does marketing projects to create ideas for brands like Mew Mew & Prada to combine nylon and denim materials

-80% of time he only throws away clothes that is moldy

-sustainability is expensive and needs more resources (like water) to re-create

-thinks public education is important

-pass down old clothes or donate them away

-suggest like Paula Foreign, to add personalize elements such as Country Flags as part of design

-willing to participate and give money

# data[].attributes.body
Wishes to shop more sustainably

Challenges include higher costs of sustainable fashion and limited stylish options

Brands should take the lead in sustainability due to their larger impact

Thinks customisation is a really creative idea, open to it because it makes old clothes feel new again and allows for personalisation, which is really cool

It also aligns with sustainability, and it’s a unique way to stand out

Concerns about the quality and durability of the customisations

Might be too heavy to bring many clothes to NYP to donate

Currently recycles clothes once or twice a year during closet cleanouts

Donations are given to friends/family

Open to increasing recycling efforts if more accessible options are provided

High interest in projects that support both sustainability and community empowerment

Motivated by the idea of contributing to multiple meaningful causes simultaneously

# data[].attributes.body
-Values sustainability an enjoys creativity and personalization such as trendy aesthetics like embroidery designs

-Does not mind second-hand thrifting options

-Normally donate old clothes to Alba

-Incentives would be a motivation

-Would participate in school if it's convenient

-Supportive of helping the needy

-Sustainability is expensive and he thinks it should not be marked up higher than retail prices

# data[].attributes.body
-Wears jeans every day

-Global warming signals her importance for sustainability and supports needy

-Customization, sewing, and embroidery design are attractive to her

-Prefers a casual and trendy design

-Repurposing saves money and gives fresh ideas

-Donates to her church

-Would be more motivated if there were incentives

-Sustainability is expensive and thinks it should be priced lower since it's old jeans

# data[].attributes.body
-Does not care much about sustainability, doesn’t recycle often and heavily wears his clothes

-Prefers long-lasting and simple designs

-Likes innovative ways and usually donates to Salvation Army

-Would hands-me-down to younger cousins if old clothes are in good/ wearable condition

-Interested in helping the needy and environment

-Concerned if embroidery or high level of customization skills is struggling for people with disabilities

-Shopping is a challenge itself, as it sells new things more than promoting sustainability/ recycled items

-“Used” = “Old” and “Dirty”

- Repurposing into pencil cases and tote bags is nice. He thinks people would not be comfortable wearing old/ used items from others

-Customers have greater responsibility

-Suggests holding workshops and getting people to dismantle their jeans

-1-to-1 exchange, and incentives are appealing

-Packing is rather easy as he has network to help him. However, clearing away will result him having lesser clothes to wear

# data[].attributes.body
-Prefers comfort and recyclable materials

-Supports saving the planet while contributing to needy

-Biggest obstacles in shopping is not enough attention/not advertised enough. Not many people know about sustainable products being sold out there

-Another reason might be the pricing as sustainable items are expensive and probably restrict people from buying

-Brands have an important role and can do their part to convince people to buy through discounts or advertising on social media

-His family would donate used clothing every year to Salvation Army to save space in wardrobes or turn them into cleaning clothes

-Packing process is easy, and he feels good that used clothing can have a second life

# data[].attributes.headline
(9) Jorlyne, Ngee Ann Polytechnic, Year 3 Early childhood & education student

# data[].attributes.subject
(9) Jorlyne, Ngee Ann Polytechnic, Year 3 Early childhood & education student

# data[].attributes.body
-Don’t wear jeans as her part-time jobs don’t allow her

-Prefers comfortable cotton shorts

-Sustainability does not affect her choice, but doesn't mind if the design is cute like bags

-Will participate in the bins as she wants to clear closet & save space

-Had difficulty finding upcycling bins and would pass down to siblings, would pack clothes into bags and pass to collectors

- Education centers value eco-friendly initiatives and will usually disperse collected items to neighborhoods

-Supports helping needy and stable income

-Thinks old jeans can be changed into trendy designs or bigger sizes for teens

-Difficult to find items that are made with second-hand items. Adidas still modifies products. But for example, Fila can do more

-Feels sad when it’s difficult to find. She suggests using markers to design while covering old stains. Designs can be cartoons like Disney for kids and trendy celebs like APT for teens

-People are sensitive and may look down on sustainable items. A lot of education is needed

-Packing is not troublesome. She will cut out shapes and let the kids design before framing the final design

# data[].attributes.body
-Wears jeans often

-Supports sustainability despite prices a bit more expensive. She thinks more awareness is needed due to rising problems like global warming

-Customizing is a creative, unique and personalized idea. She suggests letting people design the clothes, she also believes it makes people feel good psychologically

-Will participate if there’s a bin, and values accessibility and convenience

-Connection with the community and contribution to sustainability also relates to serving the economy

-Unsustainable products are cheap, and sustainable products are more expensive and harder to identify

-Brands should be more transparent, and more people will follow them and set the trend

-Feels finding sustainable products confusing

-For clothes that are too old or small, her family would pack the clothes and place outside the house for organizations to collect

-Repurpose old clothes as cleaning rags instead of throwing

-Packing is easy until she misses the fixed collection schedule

# data[].attributes.body
-Wears jeans a lot

-Sustainability does not affect her choice and only buys clothes when they look nice, and quality is durable

-Supports customizing. Her friend has a business that cuts out jeans and makes them into jeans bag

-She will participate if there are upcycling bins as she has many clothes

-Rising global warming and promoting employment is something she will support, and she would ask her friends to join

-Thrifting made sustainability difficult, and it is also expensive in SG. She would go H&M and Shein as there are more choices, brand new and cheap

-Feels non-different to the obstacle as she only shops 2-3 months

-Thinks that Shein can play a big part by creating initiatives for people to donate their clothes

-She would pass on her baby sister’s old clothing to her neighbors or people who need it. Occasionally she will donate but she does not do repurposing as she thinks she does not have the talent

-Open to attending customizing workshops

# data[].attributes.body
Wants to shop sustainably but finds it difficult due to cost and accessibility

Prioritises affordable and trendy options as a student

Thinks brands can make sustainable shopping more affordable and accessible

Open to customisation for creativity and uniqueness

Concerned about cost and time required for customisations

Would participate in donating clothes due to convenience and the positive impact

Rarely recycles clothes (once a year or less)

Usually passes old clothes to siblings or cousins

Strongly supports a project that helps both the environment and provides jobs

Love that it contributes to meaningful causes

# data[].attributes.body
Tries to consider sustainability but prioritises affordability and convenience

Finds it hard to shop sustainably due to high costs and limited accessibility

Views customisation as creative and a good way to reduce waste

Open to it if it’s affordable and aligns with her style

Would participate due to the convenience of on-campus donation bins

Often holds onto old clothes because she’s unsure where to donate them

Recycles clothes a few times a year, typically during spring cleaning

Donates to recycling points when she knows where they are

Strongly supports the idea of a project that addresses both environmental sustainability and social impact

# data[].attributes.headline
(14) Xin Yan, Early childhood student, 21

# data[].attributes.subject
(14) Xin Yan, Early childhood student, 21

# data[].attributes.body
-Sustainability does not affect her much as she cares about the design and size of clothing more

-Think upcycling jeans is a good initiative as people can continue to wear their favorite pair of jeans or even turn it into like a tote bag

-Have clothes that are in good condition but non-fitting, she doesn’t mind donating

-Helping community does not matter as much to her as they can seek other ways to survive

-Sustainable shopping is not hard. Uniqlo is her go-to for clothing and they also have started on sustainability

-Big brands are responsible because they are producing more things. They can learn from Cotton On by making tote bags from recycled clothes

-Had only cut up old shirts to clean tables. it’s not difficult/ troublesome

# data[].attributes.body
-Wears jeans regularly

-Often thrifts but also shop for branded jeans

-Sustainability 5/10 influences shopping decisions

-8/10 likely to discard jeans into our designated bins

-Owns a few jeans that are out of style and willing to epicycle them

-Knowing that the project supports the environment and provide work opportunities highly interests her

-Makes the project more appealing and interesting

# data[].attributes.body
-Regularly wears jeans

- Interested in knowing more about our project initiative

-Either donate or sell her jeans once it is unwanted

-Finds it hard to finds sustainable options by brands when the jeans are unwanted

-Finds the idea of customising and re-engineering old jeans to be "cool and creative"

-Customised jeans are different from normal jeans

-Jeans that are designed in odd ways tend to be attractive

-Open to customising her jeans

-Feels like she is able to create something that suits her style by using her creativity

-As compared to buying a new one, it does not cost as much

-Highly likely to discarding jeans at our designated bins as she has a lot of unused/unwanted jeans

-Feels discarding clothes in regular bins seems like a waste

-Would feel happy and relieved that the unused jeans are in great hands and provides work oppurtunities

# data[].attributes.body
-Often wears jeans

-Shops at only at brands and does not do second-hand shopping

-Feels that sustainability does not play a role in influencing fashion choices

-Currently, most clothes that she owns are given by family members

-Instead of throwing away, she discards her clothes by giving them away

-Feels that our generation plays a significant role in shaping the future of fashion

-Generation plays a significant role by recycling and other sustainable practices

-Speaks about the current trend of thrifting and how everyone around her thrifts for their clothes

-Highly likely to contribute to our project if we were to set up the designated bins

-Feels that there needs to be education and awareness in order for students to be attracted to donating the items

-The idea of customising jeans is a very creative idea and appeals to her

# data[].attributes.body
-Regularly wears jeans

-Often shop at thrift shops but also shop at branded stores

-Feels that our group initiative is very interesting and appealing

-Sustainability does not influence her fashion choices when shopping

-Feels like our generation plays an important role in shaping the future of fashion

- Our generation would be responsible for what happens to our earth due to sustainability efforts

-Idea of customising and reliving old/unwanted jeans is very appealing

-Open to donating her unwanted jeans if the bins are set up

-Often recycles her clothes once it is unwanted

-Feels that our initiative of giving work opportunities to prisoners and housewives is very appealing and meaningful, would pull her even more to donate

# data[].attributes.body
-Does not really wear jeans

-Willing to try jeans that appeals to him

-Sustainability play a relatively big role in influencing fashion choices

-Would be more inclined to shop at stores which built its base upon sustainability

-Feels that our generation plays a significant role in the future of fashion

-Sustainable practices would help significantly

-Really interested in the idea of customising old jeans into new ones

-Would pull him towards the habit of wearing jeans if it is customised to his preferences

-Would donate jeans/clothes if a bin was set up in school

-Often recycles his clothing once it is already unwanted/unused

# data[].attributes.body
-Sustainability affects her partly while she won’t go out of her way to find for alternatives. She avoids overconsumption and only buys what she wears

-Customization is a good way to bring life to a preloved item instead of tossing it. She will implement/ participate herself

-She believes that sustainability is not only important but also how it impacts society esp. those those in long-term

-With inflation, it is difficult to find clothing from sustainably conscious brands at reasonable prices

-Increased exposure of social media, trends are getting shorter making the yearn to purchase what is in is changing, leading excessive buying

-Consumers should practice as every step is important in making a change, the ones that can make the biggest impact are large companies

-Went through and donated her clothes every half a year. There is a program where for a short period people can leave their unwanted clothes outside their doorstep and an org will collect

-Values convenience

# data[].attributes.headline
(21) Yi Xi, Republic Polytechnic student

# data[].attributes.subject
(21) Yi Xi, Republic Polytechnic student

# data[].attributes.body
-Sustainability influences his fashion choices a lot and he’ll prioritize clothes made from eco-friendly materials, brands with ethical practices, and avoid fast fashion

-He advocated for using resale or thrift shops to reduce waste through educating friends & family about sustainable options/ recycling

-Turning old jeans into new, customizable items is creative, reduces waste and is unique. It’s highly appealing as it combines innovation with sustainability

-Will participate in bins as process is more convenient and he knows sorting will be done properly

-Supports helping the needy, empowering individuals through job creation

-Usually higher costs and limited availability of eco-friendly options in local stores. Also identifying truly sustainable brands can be hard due to greenwashing

-Brands should lead and minimize waste through using sustainable materials. Brands have more resources and influence to drive changes in consumer behavior and industry standards

-He frequently donate/recycle old clothing to local charities & collection programs

-Occasionally, he repurposes them for DIY projects or arts & crafts. The process is rather easy, though ensuring clothing is clean and finding nearby donation points can take some effort

# data[].attributes.body
Embraces the "old money" aesthetic with neutral colours (brown and white).

Wears jeans mainly for casual settings like school but opts for formal dresses for events or modelling gigs.

Enjoys personalised and expressive fashion, such as jeans with custom stitching or patches.

Open to shopping more sustainably to save money and reduce waste.

Supports thrifting as a growing trend and values its affordability and creative potential.

Interested in customisation as a sustainable and personal approach to fashion.

Believes personalised pieces add uniqueness and self-expression.

Keeps old clothes that are no longer worn

Open to donating unused clothes if there’s a convenient system (e.g., collection bins in school).

Suggests reselling donated clothes at affordable prices to make sustainability accessible to more people.

Recommends offering small incentives to encourage donations and participation in sustainability initiatives.

Interested in projects that involve upcycling clothes to support causes, such as helping prisoners or students earn part-time income.

Incentives, even small ones, make donation programs more appealing and effective.

Motivated by the idea of contributing to both sustainability and community empowerment.

Mentioned potential modelling collaboration.

Highlighted the need for practicality and ease in sustainable initiatives for better engagement.

# data[].attributes.body
Prefers aesthetically pleasing clothing; style is a key factor in purchases.

Would consider customised or repurposed jeans if the price is reasonable.

Open to personalising clothing to achieve a better fit and showcase personal style.

Has a "live for the moment" mindset and is not strongly motivated by sustainability.

Used to thrift but has since stopped; open to resuming if the conditions are appealing.

Interested in thrifting and repurposing clothes, but only if items are stylish and affordable.

Acknowledges having many unused jeans at home but does not regularly donate or recycle.

Open to donating clothes if there is an easy and accessible donation system (e.g., bins on campus).

Incentives (e.g., discounts and VIP access) are critical motivators for participation in donation programs.

Mixed feelings about participating in projects that involve helping prisoners, housewives, or students through donations.

Open to supporting initiatives that provide a "second life" to jeans and benefit others but emphasise personal benefit as a stronger motivator.

Rarely donates or recycles (approximately once a year or less).

Views sentimental value as a barrier to donating some items.

Considers donations worthwhile if they serve a good cause but does not prioritise them personally.

Sceptical about sustainability efforts only if there is direct personal benefit.

Willing to support sustainability initiatives if they align with personal style and provide practical incentives.

# data[].attributes.body
Dislikes wearing jeans due to lack of comfort and breathability.

Open to exploring alternatives such as baggy jeans.

Finds the idea of creative recycling appealing, particularly repurposing old jeans into practical items like backpacks or sling bags.

Sustainability is not a primary factor in current fashion choices.

More inclined to support businesses that prioritise sustainability if it contributes to future generations.

Appreciates brands that combine sustainability with a broader purpose, such as community impact.

Willing to donate old jeans if the process is convenient (e.g., donation bins in accessible locations).

Motivated by incentives such as discounts or freebies to encourage participation.

Currently does not recycle jeans or other materials regularly.

Open to starting recycling efforts if it aligns with personal benefits or broader societal good.

Strongly supports initiatives like the Yellow Ribbon Project, which provides opportunities for marginalised communities.

Prefers projects that integrate sustainability with community empowerment, aligning with broader values.

Motivated by concrete benefits like discounts for participating in upcycling or recycling programs.

Find creative solutions for old jeans, such as turning them into functional non-clothing items which are highly appealing.

Values programs that provide both personal and societal benefits, fostering a sense of meaningful contribution.

# data[].attributes.body
-Wears jeans daily as part of her outfit

-About half of the jeans were bough from branded stores while the other half was bought at thrift stores/second-hand stores

-Some jeans are also bought from telegram channels

-Current trends are thrift stores and telegram channels

-Once jeans have been outgrown, she would sell them on different platforms such as telegram channels/instagram

-Sustainability does not really play an important role in influencing shopping decisions

-More important factors that influence shopping decisions are the price point and comfort of the jeans

-In thrift stores, it is hard to find jeans that follow the preference

-Finds the concept of creative recycling very intriguing and has experience working at a company that does that

-Company worked with textile factories to create the new items

-Would put very minimal customisations on the jeans

-Open to repurposing and customising old jeans

-Would be interested in giving away the jeans for repurposing but feels like an incentive would be more appealing

-Important to have incentives as some jeans are branded and expensive

-Students may not be willing to give the jeans away freely

-Biggest obstacle in shopping sustainability is that there are very limited choices

-Another obstacle is the hygiene aspect due to jeans being second-hand

-Would prefer to go to curated vintage stores where there are more personalised designs

-Brands play a huge role in environmental impacts on environment

-These companies are mass producing thousands of clothings everyday and most of it will go to waste

-From her experience in Cotton On, stores would actually transfer items between stores of it is unwanted

-Idea of giving work opportunities to prisoners and housewives very interesting as it would give them a source of income and something meaningful to do

-Recycles once a year as mostly would sell her clothes

# data[].attributes.body
-Usually buys clothes of better quality so that they can last longer and not go for fast fashion

-Customization is a good idea as denim materials are very lasting.  If we want to get a new pair, it will be good if it's affordable

-Shows good CSR by the company and as a consumer, she prefers to make purchases from such businesses

-Sustainability is hard esp. when fast fashions are so affordable

-Brands are moving towards greener movements to protect the environment like recycling and encouraging consumers to bring their own shopping bags, she feels that more can be done

-Donated old clothing for recycling at the neighborhood Cloop Life Line Bins

# data[].attributes.body
-values quality and comfort.

-brands like H&M and Cotton On can style through sourcing instead of wastage

-neutral to patronage and sustainability

-sustainability is too expensive due to embroideries (less than $100)

-usually donate to karang guni or Salvation Army

-quotes that Singaporeans are wasteful and unethical. Usually they donate "ugly" things

-convenience and bins should not be far away

-jobs for less fortunate would be good if have work-from-home or are SkillsFuture funded.

-suggested to upcycle children jeans as size is a factor

-prefers incentive to join a program/ workshop

# data[].attributes.body
-Wear jeans on weekends typically

-Do not spend a lot on clothes. 2 pairs of jeans is enough

- Sustainability does not mean a lot to him

-Minimalism and necessities matter more

-Supports customization to minimize wastage

-Accessibility and distance matters to him when implementing a bin

-Convenience and urgency are his biggest challenges and may resort to buying cheaper plastics if he’s busy

-Extra manpower and resources may influence a business. He thinks profits matter more for brands than sustainability. It’s not a responsibility for them

-Do not repurpose but he donates to people in need

-Does not find packing troublesome

-Suggests doing a time capsule to see the evolution of fashion

# data[].attributes.body
-Mass production and low quality are the trending now

-Design, comfort, and long-lasting material matter to him. E.g. he prefers cotton over polyester material

-He repurposes old clothes into rags/ kitchen cloths at home

-Not interested in embroideries but he likes the idea of reusing old jeans

-Turning adult jeans into children's clothes appeals to him

-Donates once before CNY, will put in recycling bags and pass it to campaigns

# data[].attributes.body
-Sustainability influenced her to recycle or revamp into something new such as jeans bags, wallet,scrunchies & many more

-Repurposing old jeans is creative, and she thinks it could be made into patches jeans, wallet bags, BBT holders, clothing, etc.

-Usually donates and supports second life

-Win-win as elderly can spend their time productively & also help sustainability

-Biggest obstacle to sustainability when shopping is packaging such as plastic, tin can, paper bags, wrappers which are still quite common for gifting

-Sustainability like 3Rs and maintaining healthy environment matters to her

-Thinks that recycling or donation are small acts, but people usually have time constraints, and this restricts them

# data[].attributes.body
-Sustainability does not matter much to her. She looks out for comfort and price first

-Would participate if there is an upcycling bin and likes the idea of repurposing/ customization

-She does not have many old jeans and usually gives old clothes away

-Good cause on 2 fronts for sustainability and providing jobs for a different segment of society

-Did not try sustainable shopping before

-Companies have a voice in branding/ advertising and promoting initiatives. Can be discounts or incentives

-She does pastel art as part of recycling and repurposing. She likes to get hands-on

# data[].attributes.headline
(7) Michelle, General Operations Manager

# data[].attributes.subject
(7) Michelle, General Operations Manager

# data[].attributes.body
-She usually looked for green labels when buying clothes but ultimately the price is the first priority

-Cool idea and will try customization if it’s something unique that she can create and own

-Proximity matters, will participate if it’s near her house

-Supportive of giving people a way to earn money and contribute to society/ environment

-Difficult to shop sustainably as there're not many green labels clothes in the market

-Brands have huge impact in many countries, so they ought to be responsible

-Rarely recycles. Salvation Army or charities are troublesome if they’re located far. But she recently saw recycling bins for clothes under some HDB blocks

# data[].attributes.body
-Sustainability matters to her. E.g. she adjusts clothes for people, and tailor/ turn them into tote bags, school bags, and children’s clothes

-Suggests customizing into handbags and even shoes/ boots

-Supportive of helping the needy and the environment

-Will participate in the upcycling bin to minimize wastes

-She doesn’t do a lot of fashion shopping

-Brands should remind and advocate sustainability through their brand values and within their scope. Brands should also listen to consumer feedbacks

-Finds packing rather easy as she can clear away unused clothes

-Donation is better than throwing away. She says she feels less guilty psychologically

# data[].attributes.body
-Sustainability doesn't really matter when buying clothes as much as whether the clothes are fitting/aesthetically pleasing.

-Wouldn't buy the clothing because it’s made or not made of recycled/repurposed materials

-Customization is a good idea since it will be of good use of the jeans fabric instead of throwing

-Suggests making into bags

-Will participate if it’s convenient since it's a pity to throw old clothes that are still usable. Sometimes she will feel anxious to go public places and reluctant to get started

-Helping the needy wouldn’t add additional interest. Since being sustainable is in itself already a good enough cause

-Don't shop often or take notice of sustainable materials.

-She has friends who buy second-hand clothes from certain stores and wouldn't have known if not her friends

-Brands & sellers need to do their part. Perhaps by promoting the products that are made with recycled materials in a section while not compromising designs. Some people may be willing to pay higher to support a cause, the general public may be indifferent

-Brands need to invest more costs too

-She doesn't donate clothes and repurpose them, because she never thought or tried. She knows in NYP there are opportunities to donate, but afraid to reach out so her clothes are left piled up

# data[].attributes.body
-Sustainability encouraged her to buy local products

-Customization is a good idea to save money and recycle to save the earth while looking more fashionable

-Will participate in the upcycling bin

-She is interested in helping the needy as can help their family economy and their standard of living

-Sustainability is not difficult, and brands should be responsible for advocating

-She donates once a year. Time taken to clear up her wardrobe/ the process is not troublesome as more and more organisations are doing this, and they can even send people to help her do the clean-up

# data[].attributes.body
-Important and interesting. Understand the concept of sustainable fashion, including using environmentally friendly materials, reducing waste and production life

- Customization/ hand-made products not only reduce costs and wastes but also improve happiness in life.  Something we take time to customize will be moe cherished

-Will participate as it’s worth to recycle unused clothes

-In China, there’re many domestic recycling companies that specialize in recycling old clothes. They classify and process collected discarded clothes to produce new textiles. Not only does protecting the environment, it also creates jobs

-Some consumers say they want to buy eco-friendly products to reduce their impact on the environment. However, they lose their vision when they are shopping. While not many mean what they say, companies can take the initiative to help the enthusiasts put it into practice

- Brands play crucial roles as the clothing industry is the second most polluting industry in the world and many clothes do not degrade naturally, causing long-term pollution

-Denim is a particularly polluting clothing product

-Had experiences of transforming old jeans into handbags/ sling bags.