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The Cereal is aimed at parents of children who are interested in Super Mario Odyssey (which can be inferred from the appeal of 0% saturated fats listed in the bottom left alongside other healthy nutritional values) as well as the children themselves. We know this because it also mentions in-game items they can gain from purchasing the cereal (In the bottom right corner mentioning special in-game amiibos). This cereal also targets teens or young adults who are interested in the game. Since Mario has a diverse audience, this appeals to the game's entire consumer base which generally are young children, teens, & young adults with the promotion of the Nintendo Mario brand & in-game loot. Values would include entertainment, as that would be the motive for purchasing this cereal.

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One speech topic that parents of young children might be "How can I find healthy cereal that appeals to my children?" and for the children, teens, and young adults another topic would be "How can I get game benefits from cereal?"