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IKEA is one of the biggest furniture retailer in the world, recognized for its Scandinavian style.It was founded in Sweden in 1943. The company works in four basic areas: range strategy & product development, production, supply and retail.

Business Idea
The core of Ikea's business idea is to provide customers with a wide variety of practical and affordable furniture. The low price can satisfy consumers of different income levels.

Purchasing mode
Ikea's purchasing mode is globalization. Ikea products are purchased from Trading areas and shipped to 26 distribution centers around the world before being delivered to Ikea stores around the world.

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The problems IKEA and its customers have encountered are mostly related to the “Malm” product family of drawers. Due to the safety issues caused by these products, eight children have been reported to die caused by IKEA’s products in United States. Ikea has responded by recalling products with failed safety tests and offering free installation services to customers. But poor publicity about remedies has led to a fourth death caused by drawer safety problems. As a result, Ikea’s brand reputation has suffered

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1.Ikea needs to do more to publicize the remedies for “Malm” products. Thus avoiding more safety accidents caused by products with failed safety tests.
2.For new products, Ikea needs to raise its safety standards and conduct rigorous safety tests on every new product. Thus avoiding the detection of safety problems after the product is sold.
3.Ikea can collect customers' feelings about the use of products and adopt customers' suggestions for product improvement, so as to improve the quality of products and customer satisfaction.