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Instagram: https://www.instagram.com/yummybites2223?igsh=MWtyOTN1MjFxNTdtcA%3D%3D&utm_source=qr

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Business Name: Yummy Bites

Location: UNIMAS, Kota Samarahan

Contact Information:

Phone: 011-5118 2950

Website: https://www.instagram.com/yummybites2223?igsh=MWtyOTN1MjFxNTdtcA%3D%3D&utm_source=qr

Yummy Bites is an innovative snack company located in UNIMAS, Kota Samarahan that offers bite-sized portions of delicious snacks perfectly packaged for on-the-go eating. Our product line includes varieties of bite-sized cookies, crackers, chips, jelly, candies, and more. Each product is carefully crafted to deliver full flavor and texture, while being sized as the ideal mini-snack.

Our target market includes students, especially in UNIMAS and outside, as well as children who like sweet and salty snacks. Yummy Bites also targets health-conscious millennials, busy families, travelers, outdoor enthusiasts, and other on-the-go consumers looking for tasty, filling, and portable snack options.

Yummy Bites was founded in 2023 to provide the perfect portable snack. We noticed a gap in the market for satisfying snacks conveniently sized for busy, active lifestyles. Our bite-sized snacks are easy to grab and go when you're out and about, breakfast, traveling, hiking, at work, or on your lunch break. The single-serve packaging also makes portion control simple.

Within our first year, Yummy Bites has achieved over RM 270 in sales. Over the next three year, we project generating RM500 in annual sales. Our bite-sized innovation stands out among students and children also in snack market in social media and positions Yummy Bites for significant growth.

Additionally, we have secured partnership with groceries shop which will help provide the snack and beverage for our business.

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SEBASTIAN SAUL SIBAR

97802

19 Years old

Undergraduate Degree in Psychology

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MUHAMMAD SAIFULLAH BIN SYAHRIL RIZAL

97603

19 Years old

Undergraduate Degree in Psychology

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PUTERI AISYAH AQILAH BINTI WAHAB

100802

21

Undergraduate Degree in Cognitive Science

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NUR ATHIRAH BINTI SUHAILI

76173

23 Years old

Undergraduate Degree In Cognitive Science

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DATU EZWAN AZREEN BIN AZERAN

98630

21 Years old

Undergraduate Degree in Human Resource Development

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NUR HIDAYAH BINTI YODA

100383

21

Undergraduate Degree In Cognitive Science

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Universiti Malaysia Sarawak, 94300, Kota Samarahan, Sarawak, Malaysia.

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The location for us to run our goodies business is inside UNIMAS, especially inside UNIMAS college. However, if there are customers outside UNIMAS, we can only do cod or postage for sale items.

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Monday until Sunday

Start from 10 AM until 10 PM

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A partnership is a voluntary agreement between two or more people to run a business together and share profits. Partners agree to combine their resources and expertise to achieve a common business purpose.

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https://padlet.com/redirect?url=https%3A%2F%2Fwww.instagram.com%2Fyummybites2223%3Figsh%3DMWtyOTN1MjFxNTdtcA%253D%253D%26utm_source%3Dqr

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CUSTOMER'S PROBLEM THAT WE ADDRESS

Lack of availability- Customers get frustrated when a business frequently runs out of stock on popular items or hot selling package.

Confusing information- Customers may have trouble understanding complicated instructions, labels, bills and so forth.

No way to provide feedback- If customers lack avenues to provide complaints, compliments or suggestions directly to a business, then the business misses out on valuable insight to improve operations and the customer experience.

High prices- Customers may fell prices are too high, especially compared to competitor offerings.

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PROBLEM SOLUTION WITH BUSINESS OFFERINGS

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PROBLEM SOLUTION WITH BUSINESS OFFERINGS

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SOLVE WITH OUR BUSINESS OFFERINGS

Lack of availability- Improve inventory management, provides backorder options and status updates, and set realistic delivery date estimates.

Confusing information- Simplify our language, provide an online glossary defining key terms.

No feedback channel- We encourage reviews and social media engagement.

High prices- We offer price matching and have sales/promotions.

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Keropok Bika Ayam, Apollo Pandan, Rice Cracker, Ahh Chocolate, Various Type Candy, Lychee Drink/Soya Drink

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Choki-Choki, Oat Choco, Potato Crisp, Nabati Wafer, Konjac Jelly, Ice lemon Tea Drink

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Rice Cracker, Apollo Pandan, Konjac Jelly, Ahh Chocolate, Keropok Bika Ayam, Sunquick Apple Drink

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Keropok Bika Ayam, Ahh Chocolate, Apollo Pandan, Susu Wafer, Various Type Candy, Apple Drink

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Apollo, Candy, Bika, Rice Cracker, Ahh Choclate, Soya Drinks

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Based on copy writing post:

A (Attention): The post grab attention by addressing "Sleepyhead & Breakfast Skipper" UNIMAS students directly in capital letters. The excited tone with multiple exclamation points and emoji also catches eyes.

I (Interest): It sparks interest by mentioning "Bucket Snack for 'Take Five" as a tempting solution for sleepy, hungry students who skip breakfast. The snack buckets seem like an appealing option.

D (Desire): Images of tasty looking snacks and drinks like Soya, Candy, Chocolate and salty snacks create desire for the product. Urging students to "Grab Now" and "Place Your Order" taps into impulse buying tendencies.

A (Action): Clear calls to action to "Grab Now," "Place your order in the link in bio," and "Come and Grab" encourage the target sleepyhead students to actually purchase the advertised Bucket Snacks to fuel up between morning classes. The post makes it easy to act by linking directly to the order form.

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Purpose of a Teaser Post:

Generate interest and intrigue- Teasers that we used are meant to give just a taste of something exciting to come without revealing too much. This builds anticipation and gets people curios to know more about our Yummy Bites product. The logo that we put in the post one of the hints that we want to convey about upcoming product.

Promote an upcoming product such “Coming Soon” and snacks icon in logo.

Teaser Post Techniques

Campaign hashtags- #MPU2223UNIMAS and #BucketSnackForTake5.

Coming Soon Graphics: overlays like “ Coming Soon” with captions “Hello peeps👋🏻 We’re thrilled to welcome you to Yummy Bites! We’ll provide you conveniently packed of snacks soon and stay tuned!.

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MUHAMMAD SAIFULLAH BIN SYAHRIL RIZAL (97603)

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MUHAMMAD SAIFULLAH BIN SYAHRIL RIZAL (97603)

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PUTERI AISYAH AQILAH BINTI WAHAB (100802)

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PUTERI AISYAH AQILAH BINTI WAHAB (100802)

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SEBASTIAN SAUL SIBAR

Setting the direction, making key decisions, managing resources, and ensuring overall success

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MUHAMMAD SAIFULLAH BIN SYAHRIL RIZAL

Develop and implement strategies to promote the products, attract customers, and through advertising

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PUTERI AISYAH AQILAH BINTI WAHAB

Oversee the financial health by managing budgets, financial planning, and reporting, ensuring accurate financial records.

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NUR ATHIRAH BINTI SUHAILI

Make sure everything runs smoothly day-to-day, manage resources efficiently, and support the business strategy

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DATU EZWAN AZREEN BIN AZERAN

Support the marketing team by performing social media management, content creation, and administrative duties

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NUR HIDAYAH BINTI YODA

Support financial operations by handling tasks such as data entry, processing transactions, assisting with budgeting, and maintaining financial records

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Through this small business from MPU3222, I learn how to communicate with customers as well as handling variety type of customers in one time. This builds my confidence in front of customers when I need to talk to them about out project.

Having a business also taught me the importance of diligent market research. Using social media as our main platform makes our business easily more approaches either from customers side or seller side.

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As a result of small bussiness from MPU 3222, I learned something new that allows me to gain experience from new things. Among them I learned to speak well with customers and learn to entertain customers. I also learned to understand the will as well as positive or negative comments from our small project. Not only that, but I also learned how to make a marketplace using social media such as Instagram, Facebook and Whatsapp.

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Muhammad Saifullah Bin Syahril Rizal (97603)

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Muhammad Saifullah Bin Syahril Rizal (97603)

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Taking MPU 3222 course and selling snacks and running a business was really interesting for me as a university student. I learned practical stuff like how to plan, price, and promote snacks, which helped me understand how businesses work. Managing the everyday tasks taught me how to stay organized and communicate well with customers and suppliers. This course made me see that being flexible and coming up with new ideas is important in the business world. Overall, it was a hands-on experience that gave me useful skills and a better understanding of what it takes to run a successful business.

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Puteri Aisyah Aqilah Binti Wahab (100802)

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Puteri Aisyah Aqilah Binti Wahab (100802)

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Running a business Yummy Bites bucket of snacks for our assessment was incredibly valuable firsthand experience in MPU3222 course.

Working collaboratively on this venture taught me a lot about communication, team dynamics, and my own strengths. By dividing up roles suited to our individual capabilities, we were able to establish an efficient workflow.

Although launching an actual enterprise was challenging and knowledge I couldn’t get from textbooks. Running this business cemented my passion for entrepreneurship and built my confidence to potentially start my own company someday post-graduation.

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Running this business has taught me a lot about entrepreneurship. This business created for the course MPU3222 taught me communication skills, management skills, marketing skills and more.

Through this business, i learnt the importance of communication between teammates for a business especially as a leader. We need everyone to support each other for a business to run smoothly because everyone have strengths a weaknesses. Due to the fact that we have these weaknesses, we need someone else to help overcome these weaknesses. For me, I'm especially bad at organising, and making connections. This is where my teammates come to action. I couldn't have ran this business if it wasn't for my teammates. I'm very thankful to have these teammates.

Thanks to this business and course, the next time I try to run a new business, I will know what to do, at least the basics, to run a business.

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Feeling very lucky because of the entrepreneurship project at

MPU3222. This is because you can learn to manage a business. I was also able to learn new experiences which are the experience of communicating and dealing with customers and managing time. At the same time, I was also able to run our business smoothly which Is yummy bites