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As a leader, leading this business has been very interesting and has brought out my talent in business. Managing a business is a challenge that has given me valuable experience in making wise decisions and considering the opinions of other group members. Making quick and wise decisions has helped my group members perform their tast well and smoothly. In short, the experience of leading a business has given me valuable knowledge about leadership that will help me in the future.

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As a supplier, I was responsible for purchasing stock for our rojak crush business. It was both a challenging and interesting experience. One of the challenges I faced was balancing cost and quality. We wanted to offer fresh and delicious fruits, but we also had to stay within our limited budget. Time management was another challenge our group faced. Buying stock too early could cause damage before we could sell it, while buying too late could case delays in sales. Overall, managing stock taught me responsibility, planning skills, and how even small details can have a big impact on the success of a business.

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My job as the Promotion Manager of Rojak Crush business, I am responsible for attracting customers to buy products and making sales posters. This role is interesting and challenging for me because it requires creativity and communication skills. I find it a little difficult to choose the right platform and method to promote the product effectively. Therefore, I have used a cost-effective approach, namely social media platforms such as WhatsApp and Instagram to introduce and promote the product. This experience has taught me the importance of planning, creativity and adaptability in promotional work. I believe the skills I have learned will help me in my future business endeavors.

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Learning about foundation of entrepreneurship helped me understand how important it is to have a strong mindset when starting a business. It taught me that being an entrepreneur is not just about making money, but also about solving problems, being creative and helping others. I also learned about inculturation, which means respecting and understanding our culture and values while doing business. This made me realize that a good entrepreneur must consider the traditions, beliefs, and need of the community. A successful business should not only grow financially,but also support the local culture and improve people's lives. Through this lesson, I saw how culture and entrepreneurship can work together. As a student, it inspired me to dream of building something that respects my roots and helps others. In future, I hope to become an entrepreneur who not only earns but also cares.

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The experience having a Rojak Crush business as a student is quite interesting. I was able to explore my talent in business. I was able to learn a little bit about how to create a product, interact with customers and calculate the financial budget. I was able to to use various attractions to attract customers to buy our group’s Rojak Crush. Managing a business also requires efficient time management and teamwork in achieving a balance between academics and entrepreneurship. Although, there are various challenges in this business, it provides satisfaction to our group members, namely useful experience and skills, how to solve problems and strenghten relationships between group members.

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FIONA ISABALE ANAK ENCHE (104194)

A first-year Linguistics student from the Faculty of Education, Language and Communication. Serves as the team leader, responsible for overseeing and coordinating team activities.

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RojakCrush is a general partnership business which involves 6 partner to manage the busines. It was in food and beverages category

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RojakCrush sells 4 types of fresh fruits such as mango, pineapple, papaya and jicama fruits in a cup serve with "kuah rojak" and crunchy crushed peanuts.

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RojakCrush is a business based in Bunga Raya College, Jalan Jati,94300 Kota Samarahan, Sarawak

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Operating Hors is 1200 pm until 1700 pm every Wednesday

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https://www.instagram.com/rojakcrush?igsh=aHdjM3hwZ2Y0ODUz

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FAZEELIN ANAK MINSEL (107024)

A first-year Linguistics student from the Faculty of Education, Language and Communication. In charge of purchasing supplies for the Rojak Crush business.

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CECELIA ANN ANAK RICKY (106919)

A first-year Linguistics student from the Faculty of Education, Language and Communication. Responsible for handling promotions, including photo editing and content creation.

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Delivering an order between colleges, caught in action.

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MARLOISA JELLYCA (107632)

A first-year Linguistics student from the Faculty of Education, Language and Communication. Acts as the accountant and handles the transactions.

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My name is NUR AZAH HUSNA BINTI AZIZUKEY, 107262. I am a first year student in Bachelor of Arts in Linguistic with Honours, FELC. My responsibilities for the Rojak Crush Business is business liason. I act as a middleman between the leader and the customer. I also deliver the products to the customer.

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Our main partners are our team members. First, we will purchase our products from local farmers and fruit suppliers who provide fresh and affordable ingredients to ensure the freshness and quality of our rojak. Second, we will seek permission from the university administration to obtain space, permits, and support for us to operate within the campus area. Next, our team members will help reach more customers, especially during pre-orders and peak hours. In addition, the finance team will manage payment services, including QR payment platforms and cash transactions, to ensure smooth and convenient payments for customers. Finally, the promotions team will manage our social media platforms to engage with customers and promote our products.

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CHRISTIE TIFFANIE DANIEL (103686)

A first-year Linguistics student from the Faculty of Education, Language and Communication. Responsible for financial management, sales estimation, and registering the business on the MDEC platform.

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Joining this entrepreneurship class helped me see what starting a business really means. At first, I thought it was just about selling and making money. But after working with my team, I learned that it’s more about planning together, staying organised, and solving problems as a group. We had to divide tasks, listen to each other, and sometimes accept other people’s ideas. It was not always easy, but I learned that teamwork, communication, and respect are very important. I also saw that even a small idea can become something big when everyone works hard together.

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When running a Rojak Crush business on campus, our daily activities will focus on sales to ensure everything runs smoothly and customers are satisfied. We start by sourcing fresh fruit from local suppliers to ensure the quality of our products is guaranteed. Once the ingredients are purchased, we run promotions on social media platforms to attract students and university staff to buy our products. After receiving orders, we will make the order and pack it well and neatly. We also provide delivery services to college rooms around campus for the convenience of our customers. Finally, we record and manage our finances to track sales, expenses and profits, helping us plan and grow the business more effectively.

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HARDSELL

A - ATTENTION

Eye-catching headline ("ROJAK CRUSH"), price was highlighted ("Only RM10 per cup!") and a word ("Makan Sekali, Mesti Nak Lagi!) can grab the customer attention immediately.

I -INTEREST

Describes the unique mix of fresh fruits and special sauce to spark curiosity ("a vibrant mix of mango, jicama, pineapple and papaya, topped with our singnature shrimp paste sauce that were called as kuah petis").

D - DESIRE

Builds desire by emphasizing the taste experience and optional add-ons ("Every bite bursts with flavour, and you may add add extra crushed peanuts for just RM1!").

C - CONVICTION

Reinforces trust and urgency with social proff and scarcity such as (customers keep coming back for more, we got an excellent feedback from customers)

A - ACTION

Strong call-to-action with clear ordering instructions which is (WhatsApp to order now...").

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In operating the Rojak Crush business, there are several key resources that need to be taken into it such as the supply of fresh produce which is key to ensuring that the fruits used are always of high quality. Kitchen equipment, such as knives, cutting boards, bowls, blenders and so on help with efficient and smooth preparation and service. The knowledge and skills of the team members are important to ensure that the quality of the products is always consistent and serve customers positively. Finally, the digital platform plays a role in promoting the business, receiving orders and interacting with customers to facilitate the business. Therefore, these resources are the foundation for the operation and success of the Rojak Crush business.

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Monthly Sales & Monthly Expenses

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Monthly Performance

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Yearly Sales & Yearly Expenses

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Yearly Performance

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At Rojak Crush, We serve a delicious and crunchy blend of tropical fruits and flavorful ingredients, all mixed in our special rojak sauce that strikes the perfect balance between sweet and sour. Our ingredients are always fresh, hand-picked daily to ensure the best quality, and prepared on-site so you get the crunch and satisfying taste every time. We keep our prices student-friendly without compromising on taste making the snack healthier. The ease of accessing social media platforms makes our fruit rojak easy to buy for any student regardless of location. With fast service, customers can eat their favorite fruits in just minutes. We don't just serve food, we create a fun, flavorful snacking experience that is tailor-made for students like you.

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Rojak Crush primarily serve to university students who are always looking for a quick, affordable and delicious snack between classes or during a tiring day of studying. Our main customers include university students looking for a healthy snack, roommates who support our business to share, and course mate who eat together after group discussions or while hanging out. We serve to students who value variety and customizable options, especially those who want something refreshing and satisfying. Whether they are health-conscious snackers or just craving something flavorful and different, Rojak Crush is built around the needs and daily routines of campus life.

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4 types of fruit in 22oZ cup served with "kuah rojak" and crunchy crushed peanut

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Our group believes that building strong and lasting relationships with our customers can grow our Rojak Crush business. Therefore, our team is always committed to providing friendly and responsive service, always ready to assist with any questions or special requests from customers. We also offer personalized recommendations to help customers find the perfect taste based on their preferences. We truly value customer feedback to improve our menu and services. To ensure that customers are aware of our products, we regularly update our social media with information on our product sales openings and promotional offers. Finally, we make transactions easy by supporting various payment options, including cashless methods which are popular among students.

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For Rojak Crush business, we use several effective channels to reach and serve our customers. Our main ordering platforms are WhatsApp and Instagram, where customers can place orders easily and quickly allowing us to interact directly with customers, answer questions and promote our daily deals. We have provided a Google Form link for customers who want to place orders. Customers can also view our menu and customer feedback through the Instagram app. In addition, we also provide a direct home delivery service to facilitate customers who are busy and do not have time to pick up their food. These channels help us connect with our customers quickly making the ordering process easy and accessible.

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The cost structure of Rojak Crush's business involves three components. First is the packaging cost, which is the container for placing the fruit, skewers, plastic wrap and the equipment needed to ensure that the rojak is served neatly and cleanly. Next, the product purchase cost, where our group spends on ingredients such as fresh fruits and rojak sauce. This is one of the important expenses because it directly affects the quality of our products. Finally, the transportation cost to purchase ingredients and deliver orders to customers. This cost is important to maintain smooth daily operations and ensure customer satisfaction.

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The income stream for the Rojak Crush business comes from several sources. We earn money through Cash On Delivery (COD) and home delivery charges. In addition, we also earn money through the Scan & Pay (QR) service, which is an online payment platform to facilitate transactions to be faster and easier. This financial revenue helps maintain business operations and provides income for our group.

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This photo were choosed as our business logo because it perfectly showcases our signature rojak that were fresh, colourful and appetizing. It instantly tells customers what we offer and highlights our quality makes iur brand memorable and inviting.

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Our RojakCrush specialize in serving fresh and flavourful Malaysian fruit. We use a mix of local fruits like pineapple, papaya, mango, and jicama or known as yam bean, all tossed in our signature “kuah petis” or commonly translated as fermented shrimp paste sauce that are thick, sweet and savory sauce and packed with crushed peanuts for that extra crunch. We also use “serbuk asam” or usually called tamarind powder as an extra choice. Our rojak is prepared fresh and packed with full of local fruits in a large cups that are perfect for snacking anytime. We also take pre-orders and offer delivery options depending on the location. With an affordable prices and unforgettable flavour, our RojakCrush is the best choice for rojak lovers. One bite and you will keep coming back for more.