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North Korea is making good use of popular social media platforms as well as state-sponsoring media agencies to entice foreigners to visit the country and to spread propaganda. This demonstrates a significant shift from its traditional approach, which leveraged nationalism.

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A key difference in the two cultural powers of Hallyu and Choryu is the name as 'Hal' comes from the South Korean dialect and 'Cho' comes from the name of North Korean dialect.

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North korea seeks to advance their International standing and economic prosperity with cultural power.

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The South Korean hallyu differs from the North Korean chorya in the bases that the north aims to combat there already appalling reputation due to there human rights issues and milertary escelation that they contunue to boast where as the south is focused on making money from there cultural expansion leading to different approaches to how they go about it

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North Korea's social media is tightly controlled and inconsistent, primarily focusing on state propaganda rather than genuine cultural exchange. The government uses restricted platforms like international Twitter accounts and YouTube to convey specific messages and counter outside perspectives, maintaining ideological purity and political power while limiting outside influence. The Pyongyang uses sponsored media agencies and rich influential members of the elite class to spread propaganda overseas through platforms like Twitter, youtube, and Weibo

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North Korea targets foreigners individually like making social media accounts to invite them to North Korea because they don't want to ruin their global reputation as other countries know it's a propaganda progress.

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North Koreas use of social media for propaganda differs from traditional methods of cultural influence as the regime spreads false information and challenges any narratives claiming humans rights violations. North Korea has a controlled amount of information that is shared which the global population. North Korea has direct access to communicate with others through social media by using fake accounts and making videos to influence viewers. This false information is specifically chosen by the government for manipulation purposes.

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Soft power is hard for authoritarian states because their public perception is already negative due to the treatment of their people. As we see, North Korea makes wild moves like missile testing. This will make most states have a bad perception of them. This continuous use of hard power makes their attempts at soft power seem like a farce.