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I enjoy the simple, yet glamourous colors of the Charlotte Tilbury brand. This photo of Ms. Tilbury reflects her passion as a makeup artist, and the kind nature of her personality. She appears relatable.

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I like how Joe Rogan's Instagram reflects his multiple interests, but he keeps the message consistent and authentic.

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This is a photo from the famous makeup artist's bio, Mario Dedivanovic. It an old shoe box that holds his first makeup tools. This picture represents transparency and realness about where Mario came from. It is highly authentic by showing the non-glamorous chapters in his life.

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This is Mario Dedivanovic today. This current photo represents his personal development and resilience. It reflects his professional development and expertise.

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This makeup artist showcases her work and expertise with strong family values. This allows the audience to feel a deeper connection to her, not only as an artist but as a person. She adds important work information that backs up her claims as an artist.

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This is makeup artist shares real stories about interactions with clients. This tactic has grown her following immensely because it has the ability to deeply connect her audience through relatable experiences. This method of storytelling targets her audience in a way that is natural and relevant. This unique technique has made her stand out from other artists.

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On this influencers page, you can see they interact with their community. "Engagement is key to brand delivery. Being active in industry conversations, providing valuable content, and being accessible to your community are ways to demonstrate your brand attributes." (Arruda, 2024)