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Find 5 different logos with similar styles. Remember, you can't copy someone else's logo, but looking at similar styles can help.

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Find 5 different logos with similar styles. Remember, you can't copy someone else's logo, but looking at similar styles can help.

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Find at least 5 images of restaurants/pubs with the same style and vibe as yours.

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Find at least 5 images of restaurants/pubs with the same style and vibe as yours.

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Find 2-3 fonts that work together for this brand. Think title font, subtitle, & descriptions.

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Find 2-3 fonts that work together for this brand. Think title font, subtitle, & descriptions.

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Optimus Princeps

Celtic Gaelige

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Find at least 3 images & describe who the target audience is for your pub. Think about age, gender, etc.

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Find at least 3 images & describe who the target audience is for your pub. Think about age, gender, etc.

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Brand Personality: Describe the brand with at least 6 adjectives.

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Brand Personality: Describe the brand with at least 6 adjectives.

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Historical, nostalgic, homey, lively, comforting, companionship

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Johnnie Fox's

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What is the objective for this rebrand? Why design new graphics for this restaurant/pub?

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What is the objective for this rebrand? Why design new graphics for this restaurant/pub?

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The objective for this rebrand is to redesign the pub logo and include its atmosphere/aesthetic more into the brand that they may like if it was shown to them (the owners or pub designers).

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Creative Direction: Describe icons, symbols, shapes, etc. that connect with this restaurant/pub.

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Creative Direction: Describe icons, symbols, shapes, etc. that connect with this restaurant/pub.

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Foxes & mountains, swirls

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A traditional Irish pub in Dublin with a warming atmosphere dedicated to traditional food, dance, and historical aspects dating back to the Irish Rebellion of 1798.

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What are your deliverables (final products) for this project?

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What are your deliverables (final products) for this project?

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Completed digital brand package (logo, mockups, colours, fonts)

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Why did you choose this particular restaurant/pub?

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Why did you choose this particular restaurant/pub?

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I chose this pub partially for the fact a fox was present in their branding, which so happens to be my favourite animal, but I mainly enjoy the old, historical vibes to the place.

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(These are apparent Irish celebrities/celebrities with Irish descent).

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List at least 4 colors (and hex codes) to use with your brand. Make sure to vary the contrast (light & dark colors).

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List at least 4 colors (and hex codes) to use with your brand. Make sure to vary the contrast (light & dark colors).

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#0C120C - Night

#E57A44 - Orange (Crayola)

#FDFFF7 - Baby Powder

#676F54 - Reseda Green