# data[].attributes.body
IDT is a financial services and telecommunications company with retail and wholesale businesses that function on a worldwide level.

Locations- USA, Argentina, United Kingdom, Uruguay, Spain, Poland, Mexico, Hong Kong, Guatemala, Colombia, Canada, Chile, Brazil, and Belarus.

Services-

Consumer Service- International Calling, International Money Transfer, Mobile Top Up.

Business Services- National Retail Solution, net2phone, IDT Global, IDT Express, Awards2Go, IO Security.

Partners & Resellers Services- BOSS Revolution, National Retail Solutions.

Customer Profile- Immigrants communities in The United States and Europe.

# data[].attributes.body
IDT EXPRESS TUTORIAL- https://youtu.be/4m7b0ICb01A?feature=shared

# data[].attributes.body
Niche Market segment- IDT focused on the Immigrants communities residing in The US and Europe.

Multiple Services- Long distance calling plans, Upselling Pre-Paid calling cards, Cross Selling new products, International money transfers and so on, which helped in diversifying their business.

Clear Understanding of Challenges and their desired outcome- They were able to work with Optimove because they had a clear grasp of the problems they were facing and the need for a flexible relationship marketing solution. This allowed them to achieve their desired outcome.

Personalized Campaigns and Customer Retention

IDT has just introduced new customized campaigns in a matter of hours or minutes as opposed to days. Now, campaign uplift may be precisely calculated in just two to three days as opposed to weeks to Plan a one-time analysis to save their numerous resources, including money, time, and energy.

# data[].attributes.body
Market Segmentation

Segmentation based on location, language, behavior, and culture.

Market Research & Analysis

IDT's Market Research and Analyst team used Post Hoc analysis (cluster analysis) to collect and interpret the data they had, this gave them the understanding of the challenges they were facing such as

Automated personalized communication management and execution for millions of customers.

Fast, marketer-friendly tools for customer segmentation, campaign creation and analytics

A system that supports a culture of rapid marketing experimentation cycles

Promotion/Marketing Campaigns

Responding to fluctuations in foreign exchange rates for its money transfer business, cross-selling new goods, offering special bargains in reaction to holidays, and upselling prepaid calling card clients to monthly subscription offers.

Collaboration & Integration with Optimove

IDT collaborated with Optimove that develops relationship marketing software. Optimove's Data Scientist used RFM framework to understand the issue and come up with a marketing plan that fits precisely IDT's requirement.

# data[].attributes.body
RFM OF IDT DATA

•The "Receny" factor increased by 50% in the number of customers purchasing new services

• Frequency went up by 17% in the lifetime value of active customers

• Margin Value can be understood by the 200 new campaigns launched into production per year

# data[].attributes.body
Customer segmentation by using RFM model and clustering methods: a case study in retail industry

# data[].attributes.body
https://avesis.kocaeli.edu.tr/yayin/894de1af-d068-4e33-ad18-d0d727c24fbe/customer-segmentation-by-using-rfm-model-and-clustering-methods-a-case-study-in-retail-industry

# data[].attributes.body
ACADEMIC RESEARCH

https://avesis.kocaeli.edu.tr/yayin/894de1af-d068-4e33-ad18-d0d727c24fbe/customer-segmentation-by-using-rfm-model-and-clustering-methods-a-case-study-in-retail-industry

IDT Video- https://youtu.be/yqH7d3XJFjw?feature=shared

IDT Voice Termination Video- https://youtu.be/2zzTr6bbNWg?feature=shared