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Selling concept

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3. Give an example by choosing a company

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3. Give an example by choosing a company

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The Coca-Cola Company, the world's first cola brand. Coca-Cola continues to innovate in products, packaging and marketing to remain competitive in the market.

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6. Justify why the company fits that chosen marketing concept

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6. Justify why the company fits that chosen marketing concept

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Because of company started in 1886 and grew with a purpose to refresh the world.

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5. Attach a picture/news /statistical data to serve as evidence

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5. Attach a picture/news /statistical data to serve as evidence

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Coca‑Cola Launches ‘Real Magic’ Brand Platform, Including Refreshed Visual Identity and Global Campaign

09-29-2021

Coca‑Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform for the Coke Trademark in five years.

The “Real Magic” brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary—a timeless learning that feels more relevant than ever in today’s hyperconnected yet divided world. Real magic happens when people get together and when what we share in common is greater than what sets us apart.

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For the full year of 2022, the total revenue of the company reached 43.04 billion US dollars, an increase of 11%, and the operating profit was 10.909 billion US dollars, an increase of 6%; Net income attributable to shareholders of the Company was $9,542 million; Non-GAAP comparable earnings per share were $2.48, up 7%. Non-GAAP Organic Revenue Growth was 16%, of which Concentrate Sales contributed 5% and Price/Mix contributed 11%.

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The selling concept focuses on promoting and selling existing products aggressively, assuming that customers will not buy enough unless persuaded through sales and promotional efforts. It is often used when companies prioritize volume sales over customer needs.

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Coca-Cola launches Real Magic brand platform, including refreshed visual identity and global campaign - News & articles. (n.d.). https://www.coca-colacompany.com/media-center/coca-cola-launches-real-magic-brand-platform-including-refreshed-visual-identity-and-global-campaign

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Founded in 1886 and headquartered in Atlanta, Georgia, USA, the Coca-Cola Company is one of the largest beverage companies in the world. It is best known for producing Coca-Cola beverages, which has a strong brand presence and distribution network around the world.