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Hello Team,

This is Benny, your project leader. I am here to support you in successfully completing this project. If you have any questions or encounter any issues within the team, please do not hesitate to reach out to me. I am committed to helping you navigate any challenges that may arise.

Here are my contact details:

WeChat: 13798392001

Instagram: lbennyyy

Email: bennylei200206@gmail.com

Looking forward to collaborating with all of you!

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Dear Team,

I’m here to support you throughout this project. Please feel free to reach out with any questions or concerns you may have—no matter how big or small. Open communication is key to our success, and I’m more than happy to assist you.

Wishing you all the best as we move forward together!

Best regards,
Benny
Project Leader

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If you have any questions, you can put them here.

By this space

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We first need to reach a preliminary understanding of who our target customer is and what our shared commitment is, and then we can move on to easier tasks.

Then, we had the first idea about AI. We want to use wonton noodles as a mini-game. Customers Scan Panda Wonton's products with the function of a QR code. After that, they will pop up a page telling them that they are welcome to participate in the production of the bowl of wonton noodles in their hands, use mobile phone games to make customers into a fresh feeling. The above pomelo formula is only suitable for young customers to use, with young ways to promote Panda Wonton.

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May I know the collaboration between Year 2 and Year 4 students, is it all good? What are the major 1) benefits and 2) difficulties that students you gained or encountered in this collaborative work?

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In this week, we joined a special lecture which the CEO of Panda Wonton introduced us to their company and more background and promotion strategies. Then he invited us to their offline restaurant, taste their foods in the menu, visiting their kitchen and also observing their consumers.

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Amy introduced how to use AI and AR to create a new promotional video for Panda Wonton.

During the lecture, the CEO of Panda Wonton introduced us to the company's background, marketing strategy, and cooperation purposes. Then invite us to the Jordan branch of Panda Wonton for taste food and store visit.

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Good start Benny! Look forward to see the performance from Group 2.

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It sounds very interesting! KEEP UP with the good idea and at the same time start to think about how to link it from Online to Offline at the end to induce floor traffic.

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Any updates from Year 2 students?

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No updates?

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We read the guidelines of this project and discussed about what is AR, how to attempted this technology in advertising.

We also reviewed the presentation from Mr. Qiu, he shared a lot of information about Panda Wonton, it help us understand the current market situation, product features, major customer and competitor

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We brainstorm some ideas for the AR advertising, and plan to use a questionnaire to search for the market information about wonton. For example what is the frequency of eating wonton or Sichuan cuisine.

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According to the presentation from Mr. Qiu, Panda Wonton changed their menu in October, so I went to try their new menu and having observation on weekday.

I observant about the dining area, number of staff, clerk workload, types of customer, ratio of takeout.

We also do a conference call with Year 4, discussed about the Target Customer and so on. The temporary idea of advertising is aim for attract the customer dine in the restaurant, build up a positive and creative image (by promote their new product - abalone wontons). Year 4 also remind that we need to consider the general image and taste of Panda Wonton.

We plan to have another meeting with more member in school and come up with more specific target: the contact of questionnaire, detail of target customer and audience, media platform, how to connect the image and taste of Panda Wonton with the advertisement.

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We have now reached a tentative agreement to increase our target customer base, and AR's idea is to increase attendance and sales of the current Panda Wonton. And with a limited budget, focus on social media

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brainstorm ideas in this week. We have online meeting with y2 student and discuss for preliminary idea like identified some basic point, like target audience, objective, and decided to have a meeting again next week

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This week we had two meetings with year 2 students to discuss the details of our AI and AR activities, what our main target customers are and what social media we will use to promote them. In addition, discuss how advertising relates to the image of Panda Wonton.

Our year 4 students also had our own meeting to discuss the details of our AR advertising and what methods to use to attract more customers to dine in store.

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With regard to the approach of AI, our group had a new idea. We added some new elements to the program that planned to order from cell phones on the store's desktop, retaining the basic functions of the desktop QR code when the cell phone scanned the QR code, ai panda will be out for interaction, according to the temperature changes and changes in the festival, recommend daily dishes, remind busy customers of the arrival of the festival. Such a program allows customers to establish an emotional connection to the store, adding a human touch.

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On Wednesday we finally had a meeting with the year4 students in which we realized that a lot of our ideas were roughly the same, which made it a little easier for us to do the presentation. Our ar ideas were similar to year4's, so we both considered the option of using an app called MAKAR to achieve our aims.

We intend to implement the ar technology we need to utilize through this app, reduce the costs that may be required, and establish that the purpose of our program is to increase sales and awareness. Possibly through social media such as instagram to allow customers to promote the store, after all, customers are more persuasive as consumers and are more likely to attract others to the store.

In the coming days we will plan different details, such as analyzing the data targeted by the questionnaire questions, trying to calculate the cost (design time cost), analyzing the IMC strategy used in the promotion, and so on, and we hope that the report will be completed successfully!

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In this week, we do research and discuss about the final idea, and I represent year4 students meeting with year2 students, we meet idea together. Our ideas are creatively enhanced, bringing the ideas of both sides together and learning from each other.

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year4 sample of self-service ordering system

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year4 sample of self-service ordering system

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In this analysis, we undertook a comprehensive market situational analysis focusing on competitors and their promotion strategies. But we still confused that if the consumer analysis is to define our target audience, specifically Year 2 students aged 15-25, or do the consumer analysis for panda wonton. Finally, we set clear Integrated Marketing Communication (IMC) objectives aimed at increasing sales and help panda wonton to change their brand image.

About our AI plan, regarding the upgrade of the in-store ordering system and related interactions. Our initial idea is to set up a self-service ordering system in the store, similar to Yakiniku LIKE and Saizeriya, so that customers only need to scan the QR code on the table to place self-service orders, which improves restaurant operation efficiency and fully pays attention to The psychological and social needs of our target group (some people are not good at socializing and communicating). Another point is to create interactive designs such as games and animations within the system to enhance user experience and improve customer satisfaction.

In addition, our preliminary discussion with year2 students mentioned the pop-up activity of animated characters in the check-in store. The current idea is that we hope to combine our ordering system and check-in activities as a short-term plan.

(more details and samples in week5)

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year4 sample of self-service ordering system

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year4 sample of self-service ordering system

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year4 sample of self-service ordering system

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year4 sample of self-service ordering system

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Good progress and glad to see the below:

1. cross- programme students are interacting well.

2. see the project progress step-by-step with different milestones

3. students are able to work on the project with explicit concepts from ideas

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Hi Harry, please share more about your MAKAR APPs ideas? Hows the progress now?

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Any updates in Week 6?

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We have thought about our IMC plan, which is about the design of the order system, including the interaction with the dishes. The question now is how to use digital ad and print ad to promote our project. We intend to develop more post in different formats and content to attract customers to our restaurant first, and then to promote our updates and offers.

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Great! Thank you for the swift updates!

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May I know the collaboration between Year 2 and Year 4 students, is it all good? What are the major 1) benefits and 2) difficulties that students you gained or encountered in this collaborative work?

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MRTG2300 Group Project - Panda Wonton written

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AR file must be used MAKAR to open it

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benefits: get more new ideas