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Share your group's best Stakeout Strategies with creating your action plan to capture the Ideal Suspect.

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Share your group's best Stakeout Strategies with creating your action plan to capture the Ideal Suspect.

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Share opportunities where you can improve on collecting intelligence and your interrogation techniques.

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Share opportunities where you can improve on collecting intelligence and your interrogation techniques.

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Detectives, now let's list your goals to put your action plan in place to capture Ideal Suspects and win the cases!

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Detectives, now let's list your goals to put your action plan in place to capture Ideal Suspects and win the cases!

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Sometimes old cases get solved with fresh eyes. Share strategies for re-engaging with dormant prospects or lost opportunities. How do you breathe new life into cold leads?

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Sometimes old cases get solved with fresh eyes. Share strategies for re-engaging with dormant prospects or lost opportunities. How do you breathe new life into cold leads?

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Networking & Connection/Building Site Leads

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Networking & Connection/Building Site Leads

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Opens the door to investigate to learn more.

Subject specific training to show applicable needs (subjects, grad level, etc.)

Building advocates and leveraging the networking.

Deliver, follow with next steps. #tenacity #pivoting #showingup and having the conversation

Listen to what partners need, don't just focus on YOUR goal.

They may not need the whole bookbag, focus on their goals and consider expansion in the future.

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Partner story in right hands - webinar, power users - ask who they see themselves like (Denver values LAUSD). And organic opportunities for relationship building - hikes, coffee shops

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Rushing trying to get the contract signed. Slow down (if the district has the ability).

Going too quick led to not being involved in conversations that were crucial.

Vendor vs. Partner Relationship

Sometimes we need to take a step back.

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Knowing our products and how our bookbag is applicable to different grants available to partners.

Identifying if funds are available to scale.

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Looking at other local counties/districts 

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Looking at other local counties/districts 

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If implementation goes successfully, can we use the story to go for district funding rather than aiming for Grant funding.

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Regional marketing can help launch a campaign or re-targeting - when we know things are warm

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Ensure PD and implementation goes strongly to create a story.

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Choose events and conferences wisely.

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If POC says don't call them anymore, have a colleague reach out from a different angle, so you're not calling them, but things aren't totally shut down

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1. Getting the right people at the table

2. facilitate discussions for funding when budgets are a challenge.

3. Efficacy and research ready to present

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Personalized sales lead approach (note cards)

Focus on immediate needs of the district, not just assuming what they need based on their strat plan.

Include core-4 leaders in both sales and marketing approaches to ensure adoption across all teachers as opposed to subject specific.

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-Multiple modes of communication and the power of persistence.

-Making sure communication is personalized and targeted to their need.

-Leverage a current conversation (renewal) to reintroduce ourselves in a different light.

-Knowing key targets and attending their presentation at a conference

- Yes/no list at events for everyone on the team is aligned on the questions we need answered at an event.

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Need to identify key references and connectors in my territory

Getting granular on state/local initiatives

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Referrals and leveraging those

Recommended evaluation techniques

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Use 6Sense and regional marketing partners to understand the anatomy of the account and its behavior.

Provide megaphones to empower districts tell their story.

Leverage partner stories more to drive local interest.

Continue to retell the story of who DE is.

Amplify brand to focus more on who we are now.

Marketing to use the bookbag slide/information at the brand level.

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1. When presenting a quote ensure that it is a scheduled time to review the quote - preferably in person or on a call. Immediate opportunity for questions and amend where needed.