# data[].attributes.body
according ABTA travel trends report that in 2024 83% of people where booking their holidays online. 17% went in store and 16% did it over the phone and the 9% someone else booked it for them. prior to the growth of the internet booking holidays within a travel agent was the preferred way to book. travel companies have had to make apps so it easier for people to book holidays and keep it safe. our mobile phones can do everything for us now so we can use it as a tour guide, travel agency, find you the best restaurant, maps and many more. According to trip advisor 45% of users use their phone for everything having to do with their holidays. for example at Weatherpoons or Nandos you can order food online and pay online now, keyless entry at hotels so youre is on your phone, can now have boarding passes on your phone. Tui have their own cruise ship and they have an app called Navagate and this allows them to book restaurants book excurssions without the use of WIFI as they charge you £15 a day for 3G. Airlines have realised how important internet is to customers. Depending on what airline you are flying with you can get WIFI on board for example British Air Ways offer this. Online check-in, prior to online check-in people used to spend hours in a queue to check in at the airport. thanks to technology it has cut down the queue as most airlines allow customers to check in up to 24 hours before their flight. airport security- Birmingham Airport have launched their new security hall, they have invested in new technology including scanning equipment to be able to process travellers quickly under the new regulations imposed by the UK government. tui are sure to close down 166 of its 516 high-street stores in the UK and Ireland as it adapts to change in customer behaviour.

they are shutting the high street shops as more and more people are booking and planning their holidays online and instore booking has decreased massively. The move by Tui will cost 900 peoples jobs.

# data[].attributes.body
we live in a society where things are constantly changing, and this therefore means that our demands as cosumers change constantly too. More recently after covid-19travellers have remembered all the things they love about traverling and exploring the world and how their travel impacts the world. Due to this new trends have emerged and existing trends have accelereated.

# data[].attributes.body
sustainability, is about looking after the environment and that's a mean priority for travel and tourism organisations for some time now. statistics provided by Mintel suggest that 75% of people want to do more for the environment when travelling . i the same report it reads 27% of UK adults agree that the environment is more of a priority now than before the pandemic.

statistics:

.56% of UK travellers turn the air conditioning off at accommodations when they aren't there, up 33% from 2022.

.70% of UK travellers re-use the same towel multiple times up to 36% from 2022

.whilst 54% of brits use their own re useable water bottle up 22% from 2022.

# data[].attributes.body
social media is a factor that has contributed to the forever changing trends that the uk travel industry faces. Social media is used for finding, travel inspiration, and you can book through apps on your smartphone.

in the past, travellers would rely on travel agents, guidebooks, and brochures to plan their trips. now, travellers are much more likely to use visual social media platforms like in stagram and facebook to find destination inspiration, research hotels, and plan activities.

# data[].attributes.body
social changes in travel an tourism refer to shifts in consumers behaviours, preferences and demographics that influence the way in which people travel. Social changes are often linked to external factors including technology, economic developments and trends.

# data[].attributes.body
grey tourism is the niche market which targets the older travellers.

The older generation are living longer and with better health care the ageing population are feeling healthier enough to be able to go away on holiday.

The grey market have more disposable income and more free time making them an important customer type for travel and tourism organisations.

# data[].attributes.body
they have changed the travel and tourism industry as many of them are still living at home at 16-18-20 plus this means they will have more spare money to spend on holidays and leisure activites. They are staying in education for longer so are foucisng on their coreers more so in the future will have more money to spend of traverling or taking gap years before uni to travel. they are starting families later on in life so therefore they dont have to be paying for children fees and will have more time and money for themselves to spend of the activites they enjoy. millenials are the first generetaion to book holidays online.

# data[].attributes.body
solo travel as a global trend continues to grow- october 2023.

makes up around 18% of global bookings, solo travel is becoming ever more popular and has increased by 7% in the last year alone. 38% of those who have travelled solo will do so again.

hotelsscan.com

noticed 170%

increase in the last 18 months for those looking to book a room for themselves with popular destinations including thailand, peru, sydney, portugal and vietnam.

even cruise operations have had to adjust their offerings to cater for higher numbers of passengers traveling alone norweigan cruises adopted to this trend by launching studio rooms especially desinged for single travellers.

# data[].attributes.body
the amount of people who have taken a cruise in the last year has grown, they havent declined however, the cruise industry has an excellent repeat market where more than half (53%) of the people who have taken a cruise in the last 12 months are planning on taking another one in the next year.

ABTA travel trends 2023 has published that the main reason why people are choosing to cruise again is due to the range of destinations that they can visit (60%) closely followed by convenience of having food, accommodation and entertainment all in one place (56%).

cruise growth- over the coming years, the UK cruise market is expected to grow at a faster pace than the hotel overseas holiday market.

younger generation shows highest interest in taking a sea cruise.

in 2023 there was a pattern emerging that people want to go on longer and more immersive intineraries.

Cruises are so popular because they provide value for money (accomodation, daytime & evening entertainment, transportation between destination).

opportunity to visit a range of cities and islands.

the whole family can be catered for.

can sail from uk ports

adults only cruise.

# data[].attributes.body
Well done MERIT awarded. This is an excellent submission of work from you. The work is detailed and you have included a lot of research and statistical data. You included pictures also which made the Padlet more inviting. If you would like to go for a distinction, there were some statistical data we spoke about that could have been used in your work including infographics about the number of people using apps and their phones to book holidays. There were some areas of your work that was also developmental including where you spoke about the different types of cruises. An excellent submission well done!