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On May 15, 1940, the McDonald brothers launched their first McDonald's restaurant in San Bernardino, California. At first, guests were served by a carhop drive-in system. In the year 1948  The brothers rebuilt the company and developed a new restaurant concept that produced a lot of food at an affordable price. The version which had a self-service counter, became known as the Speedee Service System. In 1953 In Phoenix, Arizona, the Golden Arches symbol was first used. Ray Kroc became a franchise agent for the company in 1955. lastly, in 1961, The McDonald brothers were acquired by Kroc.

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The mission at McDonald's is to nourish and uplift communities. The phrase "billions served" refers to more than just hamburgers. Serving our communities, clients, employees, farmers, franchisees, and suppliers is what they are addressing.

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These were some of the initial slogans used by McDonald's.
You Deserve A Break Today was used as the catchphrase in 1970. 1975 We take care of everything. 1979 McDonald's does it better than anyone else. 1980 You deserve a break today, but the catchphrase has been "I'm lovin' it" since 2003.

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The McDonald's app was released in the fall of 2015, which made the company gain more traction. Mobile Order & Pay is one of the many options available on the McDonald's app. Place your orders beforehand and use the payment method of your choice. Orders can be picked up at the front counter, curbside, drive-thru, or table service. McDelivery, Have meals delivered to you. There are MyMcDonald's Rewards. With each dollar spent on approved products, you can accrue points that can be redeemed for free meals. By placing an order using the app or scanning a code at the counter or kiosk, you can earn points.

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McDonald's was the target of numerous lawsuits in 2020 and 2021 that claimed racial discrimination in franchise ownership. According to the claims, McDonald's led Black franchisees to less attractive locations in less affluent neighborhoods. McDonald's was the target of a class action lawsuit in October 2024 over an E. coli outbreak that sickened at least 75 people across 13 states. According to the lawsuit, McDonald's engaged in dishonest behavior and failed to deliver safe items.

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Over time, the McDonald's logo has changed; the most recent iteration has been in use since 2006. 1961 An "M" was created by the arches overlapping. 1968. The inner ends of the arches were merged into a single line in the logo to make the arches resemble a "M" more. The brand name was written across the arches in black after the diagonal line was eliminated. 1975. A red backdrop and white writing for the brand name were added to the updated logo. 1992 The brand name was repositioned inside the red trapezoid that was added underneath the golden arches. 2003. The double arches were darkened and given more plumpness.

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An early form of the Golden Arches, as we now know them, was included on the packaging. It remained in operation until 1968. In the 1970s, hamburger boxes made of cardboard were first produced. As its morning menu grew, McDonald's added more breakfast takeout packaging and made the switch to foam packaging between 1983 and 1990.