# data[].attributes.headline
SUMMER MASSIVE DIGITAL BOARD or MASSIVE TV plays D+ content on a loop, "plus size entertainment"

# data[].attributes.subject
SUMMER MASSIVE DIGITAL BOARD or MASSIVE TV plays D+ content on a loop, "plus size entertainment"

# data[].attributes.headline
Digital boards with reactive characters, mirror the people walking by, use a variety of characters

# data[].attributes.subject
Digital boards with reactive characters, mirror the people walking by, use a variety of characters

# data[].attributes.body
Where you can find a certain actor

Quizzes - which character are you

# data[].attributes.headline
Campbell House Takeover or Immersive Space, or The Well, Nordstrom Space- Family Day Weekend, March Break

# data[].attributes.subject
Campbell House Takeover or Immersive Space, or The Well, Nordstrom Space- Family Day Weekend, March Break

# data[].attributes.body
Home to best entertainment, feature activations from the various brands

# data[].attributes.body
ask users to showcase how they use Disney+ in their homes (ex. Friday Disney+ nights?)

# data[].attributes.headline
Some sort of interactive element at Yonge & Dundas or The Well, like a musical staircase, or the St Andrew station

# data[].attributes.subject
Some sort of interactive element at Yonge & Dundas or The Well, like a musical staircase, or the St Andrew station

# data[].attributes.body
we could change what song plays each day

# data[].attributes.body
Music from the various brands, lean into Canadian content, ex. 4 Town

# data[].attributes.body
Unleash your DIY side, titles with home improvement

Unleash different hobbies (cooking - pull scenes from shows with iconic cooking scenes)

# data[].attributes.body
Goes throughout the year and features something from each brand

# data[].attributes.body
letterbox

Your Mum's Favourite TV Show & Your BFFs fave show in the same place / leaning into your someones fave spot for content

Its a shared experience

Top 10 for age brackets and demos

friends / family connect and see what they are watching

Similar to what your friends are listening to on Spotify but D+

Shared Play/View List

# data[].attributes.body
partner with them on loyalty program

# data[].attributes.body
You would love this... tie into suggested titles and social

# data[].attributes.body
free shipping from the Disney Store

# data[].attributes.body
Different themes (cooking, lifestyle)

Show that D+ is not just for kids

# data[].attributes.headline
Give subscribers access to premieres and screenings

# data[].attributes.subject
Give subscribers access to premieres and screenings

# data[].attributes.body
Unexpected watches

Collect shows and compare the rotten tomatoes scores

emphasize the higher quality ''guilty'' pleasure

Premium Pleasure

# data[].attributes.body
On this day... (find stills/scenes of what happened on this day in a film)

# data[].attributes.body
Reactionary to things happening around social platforms

# data[].attributes.body
Access to featurettes and exclusive content

# data[].attributes.body
Family Guy & Family Day

One day free trial, unlocks for everybody

"from our family to yours" Frozen, Simpsons, Avatar, The Bear

# data[].attributes.body
local and Canadian - helps them be more locked into the content

# data[].attributes.body
Shows on Disney+ that have filmed at the Parks - highlight popular shows (ex. Modern Family)

# data[].attributes.headline
Exclusive social pieces that only subscribers can use

# data[].attributes.subject
Exclusive social pieces that only subscribers can use

# data[].attributes.body
Downloadable stickers or content or videos etc that they can use on their pages

# data[].attributes.body
Shogun, Percy, What We Do in the Shadows

# data[].attributes.body
Discovering what is on platform

Rediscovery of older content

Bet you didn't know this was on Disney+

Cocky tone but nice

# data[].attributes.headline
Surround Canadian. holidays and cultural moments

# data[].attributes.subject
Surround Canadian. holidays and cultural moments

# data[].attributes.body
pride

santa clause parade

caribbean

# data[].attributes.body
Bring awareness to the new brand but also make fun of it

Customize your icon - Disney+ logo to your favourite brand ex. if you are a Marvel fan can customize the D+ logo to Marvel branding

# data[].attributes.body
Any partner with a database to get access to their database who will want to access our platform.

convert their database to Disney+

# data[].attributes.body
Characters from content saying "sorry" or other Canadian verbiage and splice it together as a spot

"Even Disney+ is Canadian"

# data[].attributes.headline
content to subscribers to fly to NYC and do a shopping spree at the stores

# data[].attributes.subject
content to subscribers to fly to NYC and do a shopping spree at the stores

# data[].attributes.body
But NOT the popular shows/films more obscure

# data[].attributes.body
Subscribers get tickets to stage plays (Lion King and Aladdin)

# data[].attributes.body
loyal customers get premium pricing of the bundle before it hits market

offering bundle exclusively, ahead of the public user (only D+ users getting it)

# data[].attributes.body
Post about playlists for when you're in a certain mood

Here's what we're listening to right now

# data[].attributes.headline
Discounts at Canadian retailers with Disney plus merchandise

# data[].attributes.subject
Discounts at Canadian retailers with Disney plus merchandise

# data[].attributes.body
ex: Lululemon, GAP

# data[].attributes.body
Custom spot that includes supercuts from all brands (similar to Villians on Halloween)

Mothers / Fathers Day

Alien Day

Canada Day

Christmas

Easter

Diwalli

etc etc

# data[].attributes.body
When talent in town ask "what are you watching on Disney+"

# data[].attributes.body
if we have tour content piece on the platform

# data[].attributes.headline
Window displays in partnership with Hudson's Bay

# data[].attributes.subject
Window displays in partnership with Hudson's Bay

# data[].attributes.body
Each window is a different brand

# data[].attributes.headline
Top % of Star Wars fans in Canada, here's list of discounts on merch

# data[].attributes.subject
Top % of Star Wars fans in Canada, here's list of discounts on merch

# data[].attributes.body
first access

# data[].attributes.headline
Bringing families/ friends together to watch

# data[].attributes.subject
Bringing families/ friends together to watch

# data[].attributes.body
Incentivize each evening episode drop to watching with family

Work around the Disney+ schedule drop

Family Fridays

Group Watch "Freaky Friday"

Don't Miss Out - emphasize the importance of watching as soon as it drops

Avoid Spoilers

# data[].attributes.body
Collab ops around "home of the..."

# data[].attributes.body
Use a full clip but split into 3 parts/3 posts

# data[].attributes.body
Maple Syrup = Disney+ Logo

Bag of Milk = D+

# data[].attributes.headline
Subscribers get first access to exhibitor collectibles like popcorn buckets and toppers

# data[].attributes.subject
Subscribers get first access to exhibitor collectibles like popcorn buckets and toppers

# data[].attributes.headline
Tier the subscribers based on content hours watched 

# data[].attributes.subject
Tier the subscribers based on content hours watched 

# data[].attributes.body
each tier gets you more perks

# data[].attributes.body
Animayhem @ Beer Fest

Fandom Titles @ Fan Expo

etc

# data[].attributes.body
Different scenes & settings from different shows

"Films/Series to watch before you travel to Europe"

# data[].attributes.headline
partner with delivery apps (uber/ skips the dishes)

# data[].attributes.subject
partner with delivery apps (uber/ skips the dishes)

# data[].attributes.body
get discounts

# data[].attributes.body
each section has a separate theme with music, maybe TV's playing reels or content

# data[].attributes.headline
"we can't stop thinking about this moment"

# data[].attributes.subject
"we can't stop thinking about this moment"

# data[].attributes.body
Family evolution - Disney+ evolves with your family from toddler - young adult - adult

content grows with your family

# data[].attributes.headline
Every partner that Katie has will add to this perks program

# data[].attributes.subject
Every partner that Katie has will add to this perks program

# data[].attributes.body
Up Express / Plus Up Your Entertainment

# data[].attributes.headline
Spotify or Radio Takeover playing D+ theme songs all day

# data[].attributes.subject
Spotify or Radio Takeover playing D+ theme songs all day

# data[].attributes.body
Martin Short - home to the best long and short form entertainment

# data[].attributes.body
interactive quizzes on social and on platform - what character are you or live in person at an XM

# data[].attributes.headline
Quiz that gives you a customized content reco

# data[].attributes.subject
Quiz that gives you a customized content reco