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The strength of photoshop is that there is a lot of different function and tools that I can use to create my event cover. It allows me to be creative and do many different things to my design. The weakness of photoshop is that it is a little overwhelm and confusing for people who are new to using it as there is too many functions.

For my design, I went with something simple and retro. For my title i made it big and create some depth to it by having double colour/effect. This makes it pop out more and it would not be so plain. It would also catch people's eyes first as it is so obvious. For my background, i made it translucent as if it is opaque, it will make the whole design look weird. With it being translucent, people will be able to focus on Taylor Swift at the right side better as it stands out more. I also darken Taylor Swift so that she matches with the background as it is brownish colour. For the other information, i made it smaller than the title and change the font and colour so that there will be some difference and not repititive.

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I used hierarchy for the words (i.e., the main points are bigger and higher than the rest of the text). I made the text "Meet & Greet Tickets" and Taylor Swift large to capture the viewers' attention. So, from there their eyes move down the banner as they continue reading. Also, the word "Grand Prize" are large too hopefully draw more attention to the poster like "hey look there's a grand prize."

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Facebook event cover. I create a dark pink bottom so I could place Taylor swift on top of it, as well as it Infront of it because I wanted to create depth. I had the both of them done so that it looks like a sketchbook cut out pasted on top. I had the main title be light green because green and pink are complimentary colours.

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I was not sure how to design this poster with adobe as I was getting used to the capabilities of photoshop. I made it simple by have white text on the background of black with Taylor swift on the side.  She is pink here, with contrasts with the background.

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1. The strength of using photoshop was that I was able to control the things I want to achieve and do, and there are more tools available. The weakness of using photoshop is that I would have to come out with my own design and start the template design from scratch.

2. 3 different types of fonts were used in this poster. It is to differentiate the different components of the poster. The colour contrast of the big image of taylor swift and the background make her image look the most outstanding and attract viewer’s attention. The use of proximity & emphasis of the big image of taylor swift creates a composition so the viewer is drawn to the one thing I would want them to focus on which is the most darkened image of taylor swift. Thus, creates a focal point for the viewers.

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1. The strength of using adobe express is that it will generate ideas for me to choose from and templates can just be search, and I just have to pick and edit the necessary information on. However, the weakness is that, adobe express has limitations in term of the tools available and specific edits were already made from the original template.

2. The colour used in this poster is mainly focusing on secondary colours. The visual element of “image” can also be seen as the addition of mountain in the background. In this poster, 3 types of fonts were also being used to differentiate the components to focus on in the poster.

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I made the text that I wanted the viewer to read first bigger, like "A chance to meet Taylor Swift on her Eras Tour" and "Grand Prize". I also added coloured rectangles to point out the important parts of the graphic like the prize and what it's about. The rest of the information is smaller, so the reader doesn't get distracted by the rest of the image.

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1. The strength of using photoshop is the ability to have precise control over desired designs or result and a wide rang of available tools. However, the limitation is that I have to create my own design and there is no template when you start designing.

2. For contrast & scale, there are two Taylor Swifts, one is bigger in scale as compared to the other. The bigger one has also higher opacity as compared to the smaller one in scale.

For hierarchy, I used bigger texts and made them bold to create a visual flow and guide the viewer's attention through the content. It guides the viewer through important information in a structured manner.

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1. The strength of using adobe express is that it offers many templates to choose from and it simplifies the process by allowing easy searches. Users can simply choose a template and edit the required information. However, some limitations include its lack/limited availability of tools, and specific edits may already be applied to the original template, restricting customization options.

2. For colors, I chose light blue as I felt that it could harmonize well with Taylor Swift's branding and theme, creating a cohesive and visually appealing look. There is also purple as it can convey a sense of femininity and romance.

For image, I wanted to add a visual/aesthetic appeal, which is why I added a blue concert ticket together with Taylor Swift and watercolor splashing from her hands.

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I used layer with neon effects for the triangle and put the pictures sync with the neon's. I add texture picture of sparkles purple and pink to have a contrast with the light pink background. For the text, 'MEET AND GREET FOR TAYLOR SWIFT'S ERAS TOUR!' I used outer glow and drop shadow with bigger scale text as it would be the first thing the viewer read.

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I used a clipping mask to make it look like there is the audience in the background however I did not adjust the opacity of the background however that was one of the elements in my design. I used a star template from the Photoshop gallery because she is a celebrity and that would reflect her status.

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I tried applying the double lighting effect for the background to create the concept of one of her past concert posters. I also used the ticket template to show that it's an event because I thought it would look nice and cool. I used the bold fonts because it would look better overall on my work.

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I used a variety of text styles in this poster to correspond with the different elements that the viewer would see or read first. I used blue as the primary color for this poster, and I also focused on "images of Taylor Swift" because I thought that would draw the viewer in. With the repetition of the rectangle box to indicate or show the viewer to buy their tickets for the Taylor Swift Eras Tour.

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The strength of using adeobe express is that it is quite easily to use for beginners. The functions are all easy to navigate trhough and experiment with. There is also not much skills needed to know how to use it. For the weakness of adeobe express is that there is quite limited functions. There is not alot of tools that you can use to make a creative event cover.

For my adobe event cover, i started from scratch and work with a plain template as it was much easier to just freestyle it. For my design there are different shapes like rectangles boxes and banner. added the banner to the title so that it pops out more and catches people's attention easily. For my title and the other body text, it is different size and font which makes it have some contrast. For my background chose a background which have some texture to it so it would not be so plain. And lastly, i of course added some Taylor Swift picture as she is the main character of the event cover.

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In this design, I tried to go for a vintage newspaper feel. As this tour focuses on the idea of looking back and replaying her old songs and celebrating how far she’s come, I wanted to incorporate that vintage feel in honour of how far she had come over the years. As such, I used tones to help create a contrast between her figure and the background, which was why the background chosen was black. I also wanted to do a contrast in the text “Taylor Swift” To highlight the important part of the message being about Taylor Swift and thus, I used the invert tool to help highlight and contrast the said word while still blending it in well with the background. The use of a black background also helps with outlining the abstract but very distinguishable shape of Taylor’s. Lastly, I decided to make use of emphasis and made the Taylor Swift texts larger so that people’s attention would first fall on that particular sentence.

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I used the blending mode "Exclusion to create a contrast in the title and to bring more attention to it. I also tried to create a contrast between the image and the text to make sure the image of her stands out and grabs the attention of readers and then direct their attention to the text. Lastly, I tried adding a grainy texture to the image to give the overall poster a vintage feel.

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I tried to make use of the hierarchy element to order the text and create a sequence to the way readers can read the given texts, making the flow smooth and less confusing to the reader. I also tried to color the text a similar color to the background to blend it well into the overall composition. I also lastly tried to lastly maintain the vintage feel of her album "1989" as i usually stuck with a more punk type of visuals when it came to designing previous advertisement covers for her.

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I used hierarchy for highlighting the main point of the graphic, as well as contrast to make it pop more against the background.

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Hierarchy was used to compile the relevant information. Lines were used to organize the information and images in a neat order. Type was used to separate the information into their respective categories.

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There visual hierarchy present in the Facebook event cover designed using Photoshop. I have placed the phrase "Meet and greet tickets to the hottest tour of the decade!" at the top which indicates clearly about the event's purpose. However, the intentional design choice of making the font smaller ensures that while this text is prominent, it is not the main element of the cover. The repetition of Taylor Swift's name creates emphasis on the artist, who is the main subject of the event cover. This makes it obvious that she will be at the meet and greet, which draws attention. Additionally, her photos that I used in the work are mainly monochromatic. This shows the use of contrasting colours. The shades of pink and white for the fonts, in comparison to the monochromatic images helps the different elements to stand out from one another while still looking cohesive. Lastly, the slight pink background with Taylor Swift pictures overlaid at a lower opacity adds some texture to the event cover, making it more visually engaging.

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For the Facebook event cover I designed with Adobe Express, I chose to work with a template because it was easier than to start on a blank canvas. The typography used for the words 'Taylor Swift' and 'Meet & Greet' places emphasis on the message of the work. It is different from the body text and is much larger. Furthermore, contrast is used. The white typography against the black background allows the words to stand out more. There is also a contrast in the size of the main title text and body text. The image of Tylor Swift has lighter monochromatic tones which stands out against the black. There is also a asterisk-like shape on the top left that came with the template. It does not have much meaning but it came with the template. However, it makes the cover event look more complete and cohesive.

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I used hierarchy to emphasise on taylor swift through the photo and the capitalised name. There are also a lot of shapes in the design. There is also contrast with the white text against black background and the size of taylor swift to the whole design.

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In my work for adobe photoshop, I tried to use a hierarchy where I made the text larger such that it is the main focus and viewers can read in order guiding them through the ticket. I also include contrast and shadowing in the text such that the text stands out from the background establishing a clear focal point within the composition and does not blend into other elements. I tried to create a glowy feel to create that nostalgic and folklore feel to the elements which resembles taylor swift style. I also made sure to use eraser such that the elements can blend in well to make a visually appealing composition.

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In this work, I’ve used hierarchy as when it is seen, Taylor swift (photo then text) will be where the attention lies on from a viewer’s perspective. There is also contrast with the background & Taylor Swift and background with the green text.

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Rationale Photoshop FB1

The strengths of Adobe photoshop is that you can create and edit anything to match your intended design as they provide you a wide arsenal of tools & effects to aid you. However, the disadvantages is that with the amount of tools provided & how well you are able to use them depends on the users level of understanding for each tool.

Design Principles

Contrast in Font colors, such as Grand Prize which is in red. Easily attract readers attention. Hierarchy where the main title is the biggest font and is at the top. Contrast in font shape & sizes giving more depth. Color contrast with the main image on left being taylor swift where its darker than on the right with her album covers in the backgrouund.

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In my work for adobe express, I used adobe express ai tool to help turn the background into autumn such that it blends into my other elements as well, this helps to give a warm feel towards the work. I also used hierarchy in the text such that the main subtitle will be the focal point that guides viewer attention through the ticket. I also used textures in this work using the autumn leaf and torn edges such that it enhances visual impact and adds depth to my work such that it does not appear flat and boring.

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Adobe Express advantages is that it is much simpler & easier to understand for beginners. Many templates to choose from and elements to help create your work. A disadvantage so far i that the tools are limited which means you can only do so much with adobe express, limiting a persons creativity.

Contrast in colours where the background was a mix of 2 colors and the foreground were 1 colour. Not only color but also texture. The background had more texture than the foreground to add depth and to make reading the text easier. The colors chosen compliment each other giving a harmonized overall look. Different fonts and font sizes were used such as the name was in big fonts to attract the viewers. The title was at the top in white while being the second biggest font size to show that it was the header.

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1) The strength of Adobe Express lies in its simplicity to use. For example, I could freely use a ready-to-use template from within the options to start my design from. Furthermore, Adobe Express boasts a library of copyright free material to use. This could be helpful to avoid copyright infringement.

2) I used hierachy here for the text to guide the audience. The different fonts and font sizes aid in helping the design have a more cohesive and visually appealing look. As for colours, I wanted to use a colour palette that fits well with the potrait of Taylor Swift that I chose. In doing so, it creates a soft look for the audience.

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Hierarchy: The first thing the audience notices is the huge picture of Taylor Swift on the left side of the screen, then the ticket section on the right side of the screen.

Proximity: The different information for the meet and greet are grouped separately.

Type: The font used for the text resembles that of the font that is used on tickets. The red text are in a different font as it is supposed to be as though it was written on to the ticket.

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Hierarchy: The picture starts from the grayscale pictures of Taylor Swift, then it goes to the main title Taylor Swift and Eras Tour.

Contrast and emphasis: The text are coloured in contrast with the pink background. The main text Taylor Swift is coloured red to emphasis it among the other text.

Texture: The pink background has a subtle paint spill texture.

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I tried using most of taylor swifts color scheme from her eras tour posters as the text to represent her as i wanted to show more of her from her outfits from her tour that she is having in other countries to get people to be able to witness how it might be like for the concert and lure the target audience of those going to the taylor swift concert in march and get the to have a more personal experience with taylor instead of just the concert

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I used a template for a fashion show for this and added pictures of actual Taylor swift eras tour concert to make the audience feel welcomed and feel like they are also part of the concert and feel welcomed i used the highlighted gradient for her name with pink and blue as it highlights one of her albums which is recognized called lover and the background as a concert to make them feel like they are also part of the stadium and signing up for this would make them feel that they are part of it as well even more than just getting the concert tickets

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The advantage of photoshop is that it helps us to make a more precise and detailed post as they have more tools. However, you will have to have quite a bit of experience with photoshop to not feel lost. The number of tools and skills you need for photoshop will make first time users flustered and lost.

I made the background darker and included a white CD so that it will contrast each other. This will make the CD stand out which allows readers to be able to read the information on the CD.

I also made the header bigger as compared to other texts as I wanted to get everyone's attention.

I used the same 2 colours blue and black for the texts as I did not want to make it too messy for viewers to read.

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1) Photoshop has more detailed options to choose from, giving me more freedom to edit my design. Tools are also expansive to aid me in designing. For example, I could freely edit the spaces for the text, which helped me to create a cohesive text area.

2) I used hierachy for the text in order to guide the audience through the design appealingly. The difference between the sizes as well as the layout of the text helped me to do so.

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The advantage of Adobe Express is that it is more user friendly for first time users as it is easier to use than photoshop. However, it doesn't give you much tools for a detailed post.

I tried maintaining a blue and pink colour scheme so that it will look more cohesive.

I also used a texture that looks like wrinkled paper as she uses a lot of paper theme.

I decided to add a red and blue neon square to make Taylor Swift stand out so that viewers will know that the post is about something related to her.

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1. The strengths of photoshop is that it allows a larger space to express our creativity and ideas. Since they have many tools to help us create our vision to life, It helps us come up with a design that is special to us.

However a weakness is that these tools are sometimes too confusing or complex to understand how to use them, which makes it harder for us to create our design.

2. Hierarchy is used in the type bodies. The different sizes allow them to grasp the attention of viewers smoothly and transition from one to the next with little confusion.

Proximity is also used between the visual elements to ensure the design doesn't look too cluttered to confuse the viewer.

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1. One strength of using adobe express is that it has preset templates to help in our design. It is also easy to use as we just have to click on a certain function and adjust to get our desired look.

One weakness of it is that it only has a limited tools to help us create our vision.

2. Contrast is used in the design as seen by the colours used, orange and green. Hierarchy is also used in the type body to allow viewers to understand easily what is being informed.

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I had absolutely no idea on what to design for this initially, it was after some thoughts and tries that made me came to this idea. As I was brainstorming halfway, the idea of invitation card came to my mind. Hence, this design.

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For this design, I got some ideas from the previous FB1 post, which is to create a "ticket" version of the design. Hence, I decided to make this into a concert ticket kind of vibes.

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Taylor Swift FB event cover Adobe Express

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The inspiration for this post was Taylor’s ‘Red’ album, and thus, I used a warmer colour palette, one that resembled fall with reds and browns. However, I used a contrasting blue that complemented the reds as shadows. It was also to provide a subtle double lighting to the image in the lower right corner. On top of that, the words ‘heal your heartbreak’ is a reference to the themes of the album, put in red which often symbolises love and femininity. To pay homage to her ‘Red’ album, I used images from that photoshoot. I let the images determine the placement of the text. I tried to add texture by adding a film overlay, but it doesn’t show well. I do think it added more colour to the overall post, giving it an old-timey aesthetic. I tried to use varying fonts to make the typography more dynamic. I also tried to use a similar font to the ‘Red’ album.

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The inspiration for this post was Taylor’s ‘Midnight’ album, and thus, I used a cooler colour palette of pinks and purples. To pay homage to her ‘Midnight’ album, I used its cover image. I also used the format of the album cover. I tried to use varying fonts to make the typography more dynamic, as well as tried following the hierarchy of text. I also tried to use a similar font to the ‘Midnight’ album. Since this was done on Adobe Express, I felt more restricted and could not be as creative and expressive as I would with Adobe Photoshop.