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1.  Featuring content from A MAGNA PUBLICATION 11 Strategies for Managing Your Online Courses. (n.d.). [online] Available at: https://louisville.edu/delphi/resources/-/files/resources/pages/11-Strategies-for-Managing-Your-Online-Course.pdf [Accessed 13 Aug. 2022].
2.  3 Social Media Marketing Problems and Their Solutions. (2014). Creative Market Blog. [online] 27 Jun. Available at: https://creativemarket.com/blog/3-social-media-marketing-problems-and-their-solutions.
3.  info@businesstrainingworks.com, B.T.W., Inc ™ (n.d.). 25 Activities for Making Lecture-Based Training Active – Business Training Works. [online] Available at: https://www.businesstrainingworks.com/training-resource/25-activities-for-making-lecture-based-training-active/.
4.  ira.virginia.edu. (n.d.). Assessment Tools: Introduction | Institutional Research and Analytics, U.Va. [online] Available at: https://ira.virginia.edu/assessment/outcomes/tools.

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1. Writing- It may sound obvious, writing is important part in social media marketing. It means knowing how to write with voice of organization.
2. Graphic Design
3. Data Analysis
4. Marketing Analysis
5. Social Media Management
6. Content Management
7. Research and Development

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Some considerations for accessible social media marketing including universal designing

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Some considerations for accessible social media marketing including universal designing

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1. General best practices for all social media accessibility
2. Always use text alternatives for images, videos and other visuals.
3. Writing text for accessible social media posts
4. Posting links, calls-to-action and shared content

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1. Brand Visibility
2. Sharing
3. Relationship

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How to use your marketing skills effectively?

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How to use your marketing skills effectively?

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8 Steps To An Effective Social Media Marketing Strategy

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Types and technology that will be used to assess student work and progress?

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Types and technology that will be used to assess student work and progress?

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RUBRICS
For assessing qualitative student work such as essays, projects, reports, or presentations. (ira.virginia.edu, n.d.)
CURRICULUM MAPPING
While not a tool for data collection, a good curriculum map can serve to focus assessment, and the improvements that follow, where it will be most useful, informative, or effective.
FOCUS GROUPS
The candid reflections or ideas from a small group of students or participants can provide unanticipated insights valuable for guiding the direction and methods for assessments.
PORTFOLIOS
Portfolios can provide a window into the process of student learning, that can be assessed (usually by using a rubric).

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Divide the class into groups of 2 to 7 people. Have them answer between 1 and 3 case studies prepared by you, based on the material covered. This often works best if you tell them where in the workbook/book they can start looking to find/confirm the answers.

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After a portion of  lecture has ended, pass a short quiz of no more than 5 or 6 questions based on covered materials. Kahoot is technology used to design online quiz.

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An online syllabus will address the specific technology requirements, expectations, and processes that students should follow. (Featuring content from A MAGNA PUBLICATION 11 Strategies for Managing Your Online Courses, n.d.) Included in this list would be the instructor’s expectations for student knowledge of software, access to computer hardware and software, access to Internet connections, and specific skills that students should have. Instructors should create a page that contains sample files for the various media and documents that are used in the course. This page would also contain links to the browser plugins needed, allowing students to “pretest” their computers to verify compatibility with the course content.

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Internet

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This section documents campus and library.

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This section details expectations for assignments and activities in which students are earning points, and describes the methods by which grades are determined.

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This section contains course description and methods.

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This section details specific course policies, procedures, and expectations.

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This section contains expectations for student interaction with the faculty and the course site.

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Online syllabus will include the following elements:
• Thorough explanations of policies and procedures
• Detailed expectations and formats for assignments
• Clear instructions for communicating with the instructor on private matters versus questions of interest to all students in the class
• List of assignments and locations of relevant rubrics or examples
• Course schedule (or location of that document)
• Specific technology expectations and basic troubleshooting
• Resources and services that the institution provides to online students

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An online syllabus will clearly explain how students should contact the instructor for various types of questions. Students should send email only in situations where the questions or concerns are of a private nature. All other questions about content, assignments, or processes should be posted to the appropriate course discussion board so that all students have the benefit of the instructor’s answer.

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Many people struggle to grow their business online. Digital Marketing is a type of technology which help in business development. Digital marketing  refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication. There are many different ways of digital marketing but one of them is Social Media Marketing.

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Social media marketing (SMM) also known as e-marketing is the use of social media platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. It is marketing that targets social platforms like Facebook, Instagram, TikTok.

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This course is for Students or small business owners who want to run their business online.

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Method use to deliver this online course

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Method use to deliver this online course

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This course will be delivered by online training/classes using text, visuals and videos.

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Technologies used in Social Media Marketing

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Technologies used in Social Media Marketing

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1. Facebook
2. Twitter
3. Google+
4. LinkedIn
5. Instagram

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No matter which social media platform you decide to invest in, you will build awareness for your business. You’ll have a high chance of reaching customers that you may not have reached otherwise! People aren’t just using social media, but they’re using social media to make purchasing decisions! For example, 70% of B2C businesses have acquired customers through Facebook. 93% of Pinterest users use the platform to plan or make purchases. And over 83% of Instagram users have used Instagram to buy a product online. Not only are people purchasing from businesses on social media, but they’re spending 20-40% more money on companies that are using social media!
The top 11 social media platforms for business are Facebook, Instagram, Facebook messenger, Pinterest, Snapchat, YouTube, Twitter, LinkedIn, TikTok and Google Business Profile.

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Failure to Understand Social Media
Marketers often forget the chief purpose of social media, which is to bring Internet users together, thus giving them the chance to interact, share content and discuss topics that interest them. Such obvious efforts are quickly ignored as social network users want to learn.(3 Social Media Marketing Problems and Their Solutions, 2014)
The solution-
Good social media marketing requires in-depth knowledge of its organization and a solid plan of how it can be used to achieve business goals. Before attempting to promote your business on the various networks, think about social media marketing not as a temporary solution but as a real, long-term strategic plan that will help you get closer to your audience and convert visitors into customers.

Inconsistent Contribution to Networks
Marketers are very often not consistent with their participation in social media, which is what’s preventing them from building a steady fan base.
The solution-
The secret to a successful blog is to post new, engaging and fresh content daily. The same goes for the social networks where you’re blogging about your products or services.

Faceless Relationships with Consumers
One of the most common social media marketing problems that business owners face has to do with lack of personalization.
The solution-
Get to know your target audience and existing customers well, and should spend time becoming familiar with their needs.