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In this online lesson we will review relevant language to:

talk about your products and services

talk about the marketing mix

talk about marketing and advertising

Note: You will use the Present Perfect Continuous.

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Marketing and Advertising Reflection Journal

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Marketing and Advertising Reflection Journal

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Reflect on what you learned today.

Research the 7 'P's' (see note on the 7 P's in the Padlet) for your own business, or for another business.

Make notes on your findings, in the comments below, by answering the following questions:

What do the 7 'P's' mean?

How can you use them effectively?

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In class:

Answer the following question:

How many advertising slogans can you remember? (AFTER CLASS: Add your comments below for any other slogans not mentioned in class.)

After class:

Comment below with ideas and opinions:

What is the difference between marketing and advertising?

If you owned your own company, what would your slogan be?

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Use the comment section (below) and make sentences for the following words/phrases:

1. campaign

2. churn out

3. elicit

4. focus group

5. forecast

6. grab

7. how-to

8. incorporate

9. initiative

10. liaise

11. monitor

12. outreach

13. paralysis

14. periodic

15. publicity

NOTE: Some of these words have different meanings (spelt the same but mean different things), we are looking for the professional/business meaning to be used in your sentences!

For example: When we speak of paralysis, we do not mean the physical paralysis of a person (such as being disabled)

*Comments will be reviewed and the teacher will respond to your comments/sentences as feedback.

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Out-Of-Class activity - Answer the questions

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Out-Of-Class activity - Answer the questions

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Answer the following questions, with your own ideas, in the comments section (below).

1. How would you put together a marketing campaign? What would you do if you owned your own company?

2. Are you familiar with the marketing mix? (i.e.: people, product, price, promotion, place, process and physical evidence) What does it mean to you?

3. Are you familiar with SEO? What does it mean to you?

4. How would you promote your company to your target audience?

5. If your company is a non-profit organization, how would you promote your organization to donors and potential future donors?

6. In marketing, as well as in project management, there many possibilities and outcomes.

Have you ever experienced analysis paralysis? (i.e.: paralysis by analysis)

How would you overcome this?

Note: You must answer at least 3 [or more] of these questions.

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Price

Product

Place

Promotion

Physical environment

People

Process

Activity:

Research the 7 P's and send your notes as comments, about your findings.

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Grammar Review + Sentence activity (out of class)

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Grammar Review + Sentence activity (out of class)

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Present Perfect Continuous

We use the present perfect continuous to describe actions that began in the past and continue up to the moment of speaking (present moment).

For example:

We have been working on Q2's financial report for the past 3 weeks.

= We started working on the project 3 weeks ago, and we are still working on it now.

Please note the difference between Present Perfect Simple and Present Perfect Continuous:

I have been reading this manual all morning. = I started reading the manual this morning and I am still reading it now. (Present Perfect Continuous)

I have read two manuals this month. = The month is not over yet. I may read more manuals, but I'm not reading any right now. (Present Perfect Simple)

Activity:

Write 3 example sentences using a the Present Perfect Continuous, in the comments below.

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Video link - Leading a transformative marketing journey

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Video link - Leading a transformative marketing journey

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https://youtu.be/ZklonhuheWA

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Cisco’s Karen Walker: Leading A Transformative Marketing Journey | Forbes