# data[].attributes.body
Monitor Platforms and make sure our own platforms are up-to-date and we are ready for any reactive or corrective information

# data[].attributes.body
While I hate to cite Steve Bannon, his "firehose" approach to peddling misinformation is very appropriate as a counter strategy. Matching that with the goal of the UN Global Communications Strategy -- being the authoritative voice -- the key is to flood the space with credible information from the outset, rather than simply to counter misinformation after it starts to flow. This enables us to frame the narrative. The point is not to be seen to be responding to misinformation, but to drown it out. To assist this, we can work with influencers and networks to amplify our content. In addition, we need to be constantly alert to emerging misinformation trends, through clear monitoring processes, and ensure that analytics are fed smoothly to those crafting key messages.

# data[].attributes.body
- monitor social and traditional media, analyse trends (listening to social media) and the different platforms
- frame with the narrative, create the narrative
- sustain with facts but develop storytelling
- target the audiences you wish to reach
- make use of influencing speakers
- network with colleagues and peers and align (task forces, working group, crisis cell. etc.)
- adapt campaigns to the audiences you wish to target
- be honest, be convinced by your own messages and campaigns

# data[].attributes.body
I would have two approaches. The first is to ensure the heavy flow of accruate information and the second is to do crisis communications.

Information
1) The aim is to have a steady flow of accurate information that is accessible through the website and social media.
2)Work with media outlets to ensure that this information is widely shared and circulated.
3)Be accessible to the media.

Crisis communications
1) Create a CC cell that can speak when there is misinformation.
2) Monitor the media to understand what is being said and how this is misinformation.
3)Point out the channels that are spreading this fake information.
4)Direct people to accurate information and point out the fake or inaccurate information.
5)Spread messages on the dangers of misinformation.

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1- Ensure the clearance process is streamline and never compromised under any circumstances, especially around issues of controversy

2- Monitor traditional and social media, especially when disinformation is expected, a company can be hired if needed

3- anticipate the risks and prepare a scenario/prompt sheet to internal dissemination

4- keep regular communication with colleagues

5- prepare and train spokesperson when disinformation is expected

6- keep crisis comms on standby and prepare different action plans to be activated based on anticipated scenarios

# data[].attributes.body
-Review existing content in traditional media and social media outlets and liaise with those managing or handling them.
-Liaise regularly with such outlets and maintain good relationships with them.
-Have a package of messages on key priority issues.

# data[].attributes.body
Constantly monitor social media accounts for misinformations or any posts that we need to address.

Prepare a crisis communication strategy and train all related staff on implementing the strategy.

Strengthen social media accounts to make it easy for audiences to reach you for reliable informations.

# data[].attributes.body
- Monitor for information voids and fill them with the truthful and accurate information as soon as possible
- Engage early and continuously with the media and social media and give the information in a clear and concise language
- Social listening and horizon scanning

# data[].attributes.body
- Media and mention monitoring
- Develop preemptive talking points
- Brief but also empower staff
- Continuously promote a "go-to" site with truthful information and establish it as the source of authority.
- Engage intelligently with the breeding of false information.
- Facilitate access to truthful info,

# data[].attributes.body
- Warn our audiences to be cautious of the information they receive
- Communicate to our audiences how misinformation spreads and how deceiving deep fakes could be
- Constant and adequate social media monitoring
- Invite local experts on misinformation to share their knowledge on the matter on Twitter Spaces, Instagram Lives and webinars
- Make use of our networks to amplify the reach when debunking false information

# data[].attributes.body
Horizon scanning/media monitoring/social listening – for situational awareness, don’t be caught unawares.

Be timely and be where people are - utilize the tools that people are using – Telegram etc. to share verified information.

Have a coordinated approach to counter misinformation with trusted partners (UN crisis communication, media, influencers, etc.).

# data[].attributes.body
1- Media monitoring in different languages to understand the political discourse and latest happenings.

2- Engage with colleagues, media outlets or other trusted source of information in the region.

3- Predict the potential scenarios for a crisis plan.

4- Develop messaging/talking points for potential scenarios.

5- Communicate the talking points to your employee and educate them on the topics.

6- Keep your spokesperson ready to intervene when it is needed.

7- Review your processes to ensure the information and approval lines are clear and the organization can react quickly and efficiently.

# data[].attributes.body
-Create a crisis communication group
- Use social listening tools to know what are the topics people are talking about ans what is the main misinformation data
- Create key messages directed to tackle this
- Use narratives and trustful/simple data to diseminate messages
-Use innovative and actual platforms (I.e. Tik Tok)

# data[].attributes.body
If the UN has the first hand information, then if made sure the information is accurate after fact checking, disseminate through locally trusted mainstream media so that it reaches to the widest audience; identify trusted spokesperson to be messengers of the information; social listening to track and identify any trends of disinformation before it happens.

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Agreeing on Joe Lowery's comment on the knowing and learning opponents  part considering that every mission   observes the political climate, and gathering information on the potential hazards. Keeping an eye on them, - media monitoring  in our practice- we are able to predict if or how this potential hazard  would challenge our  organization. This also helps to monitor their strategies and predicted their potential threats. As you’re already aware Joe, we have a strongly rising anti-migrant sentiment in Türkiye. Also  unlike previous years we now  have a new party, setting all its existence on anti migrant policies. It will probably be worse during the election climate since both opposition and the ruling government has some card to play on migration in the very near future.

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Make sure you become the voice of truth. People are surrounded by noise and emotions from many outlets. However, if citizens have a place to verify things, a place they trust, they will realize what is true and what isnt.
The UN is a great source of neutral information. Fake news does not exist in the UN. I would always look to this body to check data and reports.

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Florencia S. Murphy - UNIC BA (Argentina)

# data[].attributes.subject
Florencia S. Murphy - UNIC BA (Argentina)

# data[].attributes.body
I think that, in this case, managing misinformation goes hand in hand with crisis communication strategies, so I would go by a checklist:
- Create a specific crisis comms cell
- Social listening and media monitoring
- Identify audiences that can be more exposed to potential misinformation/fake news
- Draft key messages using plain, jargon-free language with the information available  and be honest about what isn't known yet
- Identify local and relevant influencers to ensure that the messages are reaching our target audience
- Offer the information and briefs to journalists
- Partner up with traditional media and social media companies

# data[].attributes.body
- Create crisis communication task force
-Social listening and media monitoring
-Provide timely and factual information that fits your audience (social media package, website, TV..etc)
-Collaborate with and engage local influencers trusted to covey the messages
-Provide simplified content-jargon free
-Sensitize the audience on misinformation using clear and attractive messages.

# data[].attributes.body
Strategies to ensure accurate information reaches audiences:
- Provide succinct, easily understandable, jargon-free messages
- Provide timely information rapidly disseminated (social media, website, SMS).
- Conduct/engage with organizations conducting social listening, to know where information gaps are, to know what information is needed.
- Present text with the main point first (inverted pyramid), so that readers can take in the most important information.
- Provide information in local language so that it is easily understandable by audience.
- Engage microinfluencers and local representatives who are trusted to convey information (provided unbranded materials if necessary).
- Encourage Verified campaign 'pause - take care before you share' to prevent disinformation being shared.
- Provide content and monitor conversation on platforms that the target audience is using.
- Develop partnerships for information sharing, so that accurate information is coming from various trusted sources.
- Collaborate with systems that identify mis-information, to slow down their dissemination, so that accurate information can raise to top of searches.

# data[].attributes.body
- Social listening- Tracking conversations online to identify misinformation and disinformation so as to respond in a timely manner.
-Media monitoring- News media can also be a source of misinformation. It's important to review content from the press and even reach out to the journalists in case correction is required.
-Creating online data portals and hubs for evidence can also be effective because you can quickly direct audiences to them as resources for verifying information.
- Simplifying content helps avoid misinterpretation by would-be spreaders of disinformation. Communicating in a conscise and clear manner, getting to the point early, and avoiding jargon should be at the heart of all comms efforts.

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Partnership with all relevant stakeholders

# data[].attributes.subject
Partnership with all relevant stakeholders

# data[].attributes.body
Q&A provided
Influencers
Call to action

# data[].attributes.headline
Manuel Mabuiangue; IOM Mozambique; Maputo

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Manuel Mabuiangue; IOM Mozambique; Maputo

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·        Draft concrete and precise messaging

·        Draft lines to take

·        Prepare defensive messaging

·        Prepare proactive messaging

·        Prepare video package with tailored messaging from key informants

·        Periodic Press Conference by providing updates and engagement with the media

·        Dissemination of reports to trusted media houses

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+ Media monitoring, including of local/community media (radios; bloggers)
+ Regularly updated key messages
+ Active use of our social media platforms to share informations
+ Build a dedicated webpage
+ Disseminate information via commonly used social media platforms
+ Use influencers/well known personnalities as allies, to communicate on the downsides of fake news

# data[].attributes.body
Pre-empt any misinformation by developing a comprehensive crisis communications strategy including messaging that is clear, accurate and comprehensive. Target specific audiences with messages tailored to them based on research and understanding of their concerns and beliefs. Engage a wide audience by giving a platform to wide voices and encouraging open dialogue with groups/audiences where the misinformation may arise from.

# data[].attributes.body
1- Media monitoring in different languages to understand the political discourse and latest happenings.

2- Engage with colleagues, media outlets or other trusted source of information in the region.

3- Predict the potential scenarios for a crisis plan.

4- Develop messaging/talking points for potential scenarios.

5- Communicate the talking points to your employee and educate them on the topics.

6- Keep your spokesperson ready to intervene when it is needed.

7- Review your processes to ensure the information and approval lines are clear and the organization can react quickly and efficiently.

# data[].attributes.body
- Monitor media and conduct social listening to identify misinformation.

- Prepare and disseminate key messages, based on reliable information and data sources, that is easily understandable and can rebut any misinformation.

- Conduct fact-checking of information before dissemination by identifying original sources and verifying content.

- Identify and engage in partnerships for better management of fake and misleading news.

- Strengthen the amplification of messages and actions from trusted actors, such as micro-influencers, to individuals and communities that need the information.

# data[].attributes.body
* Predict potential misinformation about the war in Ukraine and develop counter narrative ready to be used when the actual misinformation begins to spread
* Warn audience to be cautious with the spread of misinformation and inform them ways to verify information

# data[].attributes.body
Be ready and prepared -- have a one stop site with available information.
Have regular briefings with the press and communications materials disseminated.
Look for partners to share content.
Monitor the news and social media.
Be transparent.
Have spokespeople ready and train staff.

# data[].attributes.body
1. Preempt possible scenarios and come up with a good crisis management plan that draws a plan of what to do before and when/if it occurs

2. Media management-building relationships with the media and keeping them duely informed can prevent misinformation and rumouring.

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- Establish coordinated public information mechanism among UN entities so as to timely disseminate correct and consistent information from UN entities to public.

- Conduct regular social listening in multiple social media platforms to find the emerging misinformation.

- Identify areas of unclear information (which is possible source of misinformation) in advance, prepare and convey correct answers through UN channels.

# data[].attributes.body
- Close consistent Monitoring of all information channels either social media platforms (twitter, Facebook, Instagram, Tik Tok, etc.), or Mobile apps or traditional platforms (such as radio, TV..etc.) to counter the dissemination of false information through their primary distribution channels.
- Disseminate direct, simple key messages to raise audience awareness
- listen to the public voice carefully and show respect and interact with them
- Use influencers coping with the targeted audience sector, since they speak their language in order to have a strong impact on their believes

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Being a reliable source of information is a daily job. You have to work on producing truthful information every day to make it easier to deal with misinformation.

Constantly monitor the media and the information environment to analyze trends and the type of messages that circulate. Also to know the behavior of the audience and the communication channels they use.

If there is a budget, hire the services of a monitoring agency to facilitate the tracking work.

Have a network of contacts in different organizations and media to verify information quickly and efficiently.

Inform about possible disinformation campaigns so that the public is aware that this may occur and pay attention to verify the information.

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-       Regular media monitoring to identify misinformation and further response

-       Develop key messages in response to current misinformation

-       Share the messages consistently through available platforms within or outside of organization

-       Use the power of social influencers to share the correct information

# data[].attributes.body
- Ensure that the audience is informed with up-to-date information about topics of concern, such as emergency situations, crises, funding stats, etc.
- We have to make sure we are present where the majority of our audience is in terms of platforms.
- Active social listening to monitor and analyze the active conversations online.

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Without wishing to duplicate the excellent ideas above it is is of course vital to have a strategy prepared so that everyone knows what to do and when, especially because things crises don't happen in predictable ways or at convenient times (which is why they are called crises, duh :)). The one thing I woudl stress is to "know your enemy". Ensure your social media feed is not only feeding you things that reinforce your liberal, inclusion beliefs. Know what your opponents are saying and how they operate.

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When in crisis, the UNCT has to form a crisis management cell formed of most HoAs of various agencies operating the country to begin work. For communications, we should develop a crisis comms strategy under which we will have a set of key messages for all UNCT members to use whenever they encounter a media intervention or whenever contacted. It is also imperative to be working hand in hand with external partners, including government entities and relevant NGOs and for that we can form an external comms taskforce to create joint visibility material about the particular topic and debunk any misinformation/fake news. Under the strategy we can also have communication campaigns for the relevant topic and continuously share visuals and infographics with scientific facts and accurate information on UN and external partners' social media platforms. One of the campaigns can be on dodging fake news and pausing before sharing news. We can make use of our influencers to amplify the messages to their followers. Drafting an Op-Ed on the topic.

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Muhammad Yanuar Farhanditya, IOM Indonesia

# data[].attributes.subject
Muhammad Yanuar Farhanditya, IOM Indonesia

# data[].attributes.body
1) Consistent monitoring of conventional and new media

2) Predict potential crisis situations and prepare for them - develop talking points, map course of actions

3) Build plans on existing media relations (we recently held an editor roundtable and journalist workshop across 8 cities)

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1. Scanning social media and other platform to idetify false claims at an early stage.
2. Plant the answer to the claims in the platforms where they appear, so that they are likely to be found upon search
3. If needed, proactively boost corrective content.
4. Regularly issue informative reports to be recognized as a trusted sorce.

# data[].attributes.body
- Have a response plan in place.
- Get information out as it happens.
- Use authority sources who have credibility and relevance.
- Work with government to ensure that the right messages are going out and people do not feel that information is being hidden.

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- Strategic comms plan (that includes crisis comms plan) must be in place to ensure unified and consistent messaging
- Officials must provide regular and reliable updates through different channels, including social media
- Regular briefings to the media
- Social listening to respond to any trending questions / reactions / misinformation
- Effective digital content, including videos, infographic, and even memes
- Amplify through local influencers and experts

# data[].attributes.body
In my comms master's courses we learnt that some big companies had a so called 'war-rooms', where in real time marketing comms people would learn what people and media said about their products/brand online. It is very much similar to the social listening tools, which are available now. I believe social listening tools and rumor logs will help to identify fake news way earlier they become viral. These tools will provide insights that in turn will help craft messages with accurate information for the targeted audiences.

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Listen carefully
Show the bigger picture in your piece of information
Inform about the misinformation
Show facts and figures
Use images
Community level engagement to listen and inform
Crisis management plan

# data[].attributes.body
As misinformation is mainly spread through social networks, it is important to have a social media and mobile first strategy to counter the dissemination of false information through their primary distribution channel.

# data[].attributes.body
Monitoring and listening are very important to act swiftly before any disinformation potentially occurs using accurate and trusted data. Also, always having a crisis communication back up plan!

# data[].attributes.body
It would be important to act swiftly to get out your social content, longer form content and put up the right spokespersons as soon as the issue hits the news cycle. Identify experts that can share the facts in a compelling and digestible way. Craft digital content with a range of audiences in mind (and relevant languages), including short videos and infographics describing the basics.

# data[].attributes.body
-       Joint communication strategy/establishing partnerships: sharing joint messages by the UN, media outlets, NGOs, and governments.

-       Engage social media platforms to stick and give more coverage and relevance via algorithms to official and trusted sources such as official releases, top officials' statements, research, etc.

-       Crisis communication strategies

-       Getting involved in fact-checking networks.

-       Social listening.

-       Creative narrative for audience engagement: tailor messages

-       Compelling messages, and information consistency.

# data[].attributes.body
- Monitoring and listening will be the most important aspect of the strategy. This will allow for the team to be able to know and map misinformation hot points, with data based solutions.

- Having a crisis communication plan will allow for a buffer as fact-checkers and experts are engaged in breaking down the information.

- Try have a spin on the news cycle, by having a clear response in a timely manner with support from partnerships with media, experts, trustworthy institutions and influencers.

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In order to address this, we must:
- Provide consistent and verified information through our platforms. This is a proactive step towards ensuring that you control the narrative even before disinformation starts spreading. In doing this, we must maintain our consistency so that clarity is provided to the public even before misconceptions start to be established in the public's mind.
- Practice proactive listening through media monitoring (including social media) and social listening. This will inform us on what is being talked about and shared.
- Be professional when tackling various issues that are being spread by other platforms to disinform the public. Approach the issue with tact, stay on the issue and avoid distractions into personal exchanges.

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Farjana Sultana, UNFPA, Cox's Bazar, Bangladesh

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Farjana Sultana, UNFPA, Cox's Bazar, Bangladesh

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- Having a clear crisis response plan
- keeping up good contact with both the national and local media
- Always be prepared with narratives
- Being transparent

# data[].attributes.body
One of the strategies I could use to ensure accurate information reaches audiences before disinformation is keep a close relation to media and keep them updated with the most recent data and facts we manage. Also, share that information in a suitable way through our social media and digital channels.

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Have a clear crisis strategy, have the right messages, use data and verifiable sources.
Media monitoring, reliable spoke person.
Working with the media

# data[].attributes.body
It would be important to partner with media houses to share verified content as media plays a big role in disseminating information.

Since this led to a crisis, I would use a Crisis Communication Strategy.

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Develop Crisis Communication Strategy
& establish an agile mechanism to work with crisis team

Social listening to ensure we develop key messages that address issues on the ground and target the audience needed

Partner with Media platforms, organizations and governments to consistently convey key messages

Delivery methods must be authentic, and transparent.

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1. Identify what topics are more relevant/important for the audience
2. Social listening to find out what information/disinformation / misinformation situates in relation to them
3. Consult with experts on key messages
4. Prepare key messages
5. Tailored them for available channels
6. Amplify through available channels including communities' champions, opinion leaders, influencers, etc.
7. Promote reliable channels

# data[].attributes.body
-Organize central messages.
-Deliver methods to disseminate this information to key actors/media
- Partner with trustful media to generate coherent information
- Early actions against misinformation
- Amplify messages through diverse channels in the society

# data[].attributes.body
To ensure accurate information reaching target audiences before disinformation, social media analysis and media monitoring are needed.

Information is needed to be prepared and disseminated to avoid disinformation.

# data[].attributes.body
- Monitor social media and the other channels often used to share misinformation
- Study the audience and establish a list with groupings of people who are more likely to believe and share misformation (level of education, background, knowledge, identity, history, etc.)
- Prepare counter-messaging with fact-checking info and disseminate it on the same channels often used to spread misinfo.
- Without belittling any group, prepare strategy to use influencers and humor to debunk potential myths with videos, memes, and other spreadable content.

# data[].attributes.body
-News monitoring and analyses
-Check sources
-Identify target audience to match with appropriated channels to convey the information
-React quickly with facts and accurate information from experts
-Partner with trustful media to fight the disinformation

# data[].attributes.body
- Media monitoring and active listening on social media will be key to picking up trending concerns, trending speculation or trending events that could create opportunities for disinformation to spread

- By establishing this pulse, you can begin drafting messages that emphasise key points you need to make because you anticipate the risk of disinformation, and because independent of that risk, you need to insert your voice into the discourse and establish your narrative. Narratives must be established before disinformation crops up, so that there is consistency and credibility in your messaging IF you need to use it to debunk disinformation.

- Identify the right distribution channels for these messages, based on where your active listening has picked up certain trends. If mainstream media talk shows are focusing attention on the subject, with hosts or callers or guests making certain comments or asking certain questions, offer your spokespersons to mainstream media. If social media is where the need for information is highest because of speculation or information vacuums, create a social media campaign and use influencers and micro influencers to get this messaging out there. Partner with government, law enforcement, civil society or other stakeholders who have similar concerns or similar messaging, to amplify credibility.

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During COVID time there was a good partnership with United nations country team , the governement across the ministry of health
Site reports help on disseminating verified and tangible information about the virus
a website page with content about the virus was a veritable tool
webinars series with influencal persons, from the united nations, young leaders and digital influencers can be used to share accurate and precise information
The analysis of trends and using gifts animation on social media channels to disseminate the right information
Partnering with traditionnal media (TV & radio) to debunk wrong messages around the virus

# data[].attributes.body
- regular distribution of verified information
- prepare spokesperson
- media monitoring

# data[].attributes.body
Organize Social media monitoring
Liaise with media and discuss partenrship
Build a new page on website where accurate and updated info about the UN and the conflict will be available
Organise an UNCG meeting to mainstream the response to misinformation

# data[].attributes.body
- Early action getting social media, long-form content and putting spokespersons into the information arena when an issue reaches the news cycle.
- Enlist experts who can serve as information verification hubs.
- Create content for a range of audiences, including infographics that clearly explain the basics.

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It is important to gather facts so that one is able to debunk the information. In this regard social listening is important to enable us address the disinformation. It is also important to involve identify credible spokespersons who our audiences trust to convey the correct information.

# data[].attributes.body
To avoid that disinformation spreads like wild fire I would:
-Segment my audience and target the most vulnerable segment through social media listening.
-Use evidence based information simplified information
-If there is time, quickly produce short animations that can be easily shared organically.
-Work with other stakeholders that could be affected by the spread of disinformation.
-Engage influencers and community leaders to share the evidenced based simple messages devised.
-Feature experts in live streamings on Facebook, Twitter and Instagram to answer questions

# data[].attributes.body
- audience research to understand preferred channels and modes of receiving information
- identify influential nodes in the community
- monitoring and social listening
- preparing information in bite size and relevant ways for the identified audiences

# data[].attributes.body
Conducting a target audience assessment and analysis to ensure that the right information is reaching the right people through the right channels. This should also give insight to the format information should be produced to most effectively reach audiences.

Responding quickly to misinformation with fact-checked, accurate and consistent messages is key to countering the wrong narrative. This may also require sharing key messages across all offices to ensure consistency in messaging.

Encouraging audiences to research and assess the source of their information may also be a key strategy to raising their awareness of the risk of disinformation and misinformation online.

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It is important to have trusted people and media as speakers and disseminators of information;

Factchecking is important, data and information can change, and it is important to keep with the changes, regularly updating the audience;

Content produced should be easy to read, understandable and come in many formats - videos, posts, texts, etc. It should be shared through trusted media or people who have a good record history and reputation - this will allow to mark our information as credible;

Monitoring is key to counter infodemic and disinformation. Monitoring will allow us to know the trending topics on the news and cut through this info noise with a verified information

# data[].attributes.body
- Regular production and dissemination of  verified content
- Regular updates with media (e.g.: press conferences)
- Preparation of spokespersons
- Use of different platforms to share the content
- Partnership with digital influencers and other stakeholders to share the content produced

# data[].attributes.body
My simply strategy regardless of communication and media rule is verification which below points considered:
1-Content: what is the story all about, what is the purpose?
2-Source: who published it?
3-Use my gut-feel: it is worth and sound to share?

Thanks.

# data[].attributes.body
Depending on the capacity, one can do the most, or the minimum, depending on the mandate and capacity (resources + staffing) of the organization.

If there are minimal resources available, campaigns aiming to build media literacy skills through social media can be effective, to encourage people to do their due diligence when encountering anything online. This should be tailored to the context and communicated in efficient, clear and simple way.

If there are more resources, one can set up a group which consists of social monitoring, fact-checking and data analysis/visualization experts that produce information and knowledge for the content creators to translate into accessible and engaging campaigns. One can also train key stakeholder groups, including journalists, ministry officials, CSOs and so on, on verifying news and connect them to the verifiers/fact-checkers, so that the checked knowledge can spread through multiple channels.

# data[].attributes.body
To mitigate misinformation:

Ensure continued monitoring and social media listening to be keep up with the trends.

Target where the people are and find out where they received the information from.

Be first to engage on an opportunity before rumours spread.

Share key facts and evidence on a reqular basis. Have some key messages for your reference and the targeted audience.

Community awareness and sensitization on the "PAUSE" strategy i.e. take care before you share approach.

Engage fact finding agencies for support and share feedback with the public where perceptions have been distorted.

Create platforms such as a WhatsApp line where people can send information for verification and make sure you respond.

Organize Facebook live events for direct communication with the audience.

# data[].attributes.body
Crisis communications strategy- development of an overall crisis communications strategy in consultation with relevant comms focal points and senior management so that it acts as the overarching plan for the steps to be taken

Development and updating of key messages - drafting of short and concise key message on relevant areas of work, and to be regularly updated (weekly basis) given the highly evolving situation

Daily local and international media monitoring - to understand common sentiments among the different regions, and with regards to the UN as a whole

Identify target audiences and relevant platforms for the dissemination of key messages. Ensure timely and relevant content is shared keeping contextual/ political sensitivities in mind. Timing is key, being ahead of the misinformation curve (social media, press briefings, media interviews, etc.)

Tap into partnerships and media networks on the ground- to ensure the right narrative and counter misinformation being shared, working with CSOs, media organizations, youth groups, fact checking platforms that could cater key messages and promote it amongst local networks and audiences in their circles

# data[].attributes.body
·       Regular update and real time sharing of information about the war about the war through the official channel.

·       Develop key messages and talking points about the ongoing intervention

·       Adopting collaborative approach with media entities to share correct information.

·       Collaborate with social media influencers to encourage audience to fact check information they read.

# data[].attributes.body
Before the spread:
- Make sure the organization has an official channel on different social media platforms that could be used to communicate news and events.
- Constantly update audience with real information and news about the war through the official channel.
- Collaborate with other media entities to share correct information.
- Collaborate with social media influencers to encourage audience to fact check every information they read.
After the spread:
- debunk the news shared.
- Explain the real news in an easy language and with reliable sources.

# data[].attributes.body
At the very beginning of the crisis:

1-           Develop joint key messages by UN Country team with key partners, including government and civil society. Engaging all stakeholders at the beginning of the crisis response is always rewarding.

2-           Develop a crisis management strategy, including communication strategy, and establish an external communication taskforce (i.e. composed of UN entities, government and international & national organizations) to keep track of misinformation and disinformation and ensure swift collective action and response.

3-           Ensure consistency and up-to-date factual information in all communication, and in a simplified way.

4-           Resort to young influencers and renowned experts to create short compelling videos explaining the topic at hand and giving credible arguments.

5-           Develop a series of video messages by the RC and selected Heads of Agencies, to highlight the One UN fight against disinformation and fake news.

6-           Warn against potential disinformation based on previous similar experiences in the country or in the region, using social media and traditional media as the premium medium.

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Some strategies that could be used beforehand include:

-Be proactive. This includes social listening (monitoring social media and media sources) to get a sense of people's sentiments and concerns and sharing accurate and compelling information based on the findings via social media networks and with trusted journalists/media partners.

-Prebunking - share information to establish the facts and fill info gaps before any conflict starts.

-Develop clear, concise and consistent messaging.

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This can be done by simplifying knowledge,
Provide evidence and develop key messages based on facts and easy to communicate.
Amplify the impact and ensure proactive and consistent communication.
Also, select supporting partners including trust worthy influencers, journalists and meida channels.
Keep the audience well informed and answer their questions

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1) Know your audience and your context. What is the way that your community prefers to receive and share information? Prepare your information accordingly
2) Map in advance where the disinformation may come from -- who are likely to be the biggest sources of disinformation? Can you get out ahead of that?

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Be quick. Be proactive and spread the facts before disinformation kicks in. It is better to act pre-emptively and preventively than to fix the damage afterwards. Use various channels - social media, print media, radio, TV, billboards, flyers, visits to schools and institutions. Partner with local journalists, organizations, NGOs and activists, sports clubs and others so that they can help spread the facts.

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Before:
- Social listening and development of tailored messaging (premetively)
- Coordinate the development and the launch of joint messaging by key stakeholders (UN, Gov, NGOs, public media platefors..) to ensure a powerful and widxe resonance,
- Warn against potential disinformation trends and ask people to care for their resources  (premetively)

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Which strategies could you use to ensure accurate information reaches audiences before disinformation?
1. Build team/taskforce who will work on bringing the accurate info to audience
2. Research/monitor the background information/news about the war, info about the relevant stakeholders & the audience (who they believe, which channels/platform they like to use, etc.)
3. Establish partnership with relevant and trusted stakeholders to work on the issue such as with experts, etc.
4. Performing social listening to identify and assess what's being said about the topic
5. Define strategies and tailor messages (i.e., what messages, from whom, through which platform, etc.)
6. Keep monitoring the info dynamics

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One strategy that we included in our World Migration Report chapter on disinformation was this, above....

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The first thing is try to consider all the angles of the situation and the infrormation that could be used to create damage. We need to aproach to our clients with common language and speaking in easy terms to understand.
We have to be monitoring all the media sources, even if they are big or little, because sometimes, this could bring big problems.

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1. Know your environment: Understand the existing media landscape and information relays: How people get their information, who they trust, primary channel of communication including on the digital landscape (which social media or other digital platforms), etc.
2. Build your credibility: being seen as a trustworthy source of information takes time. A clear strategy could be put in place: Show that our contents are reliable, have them relayed by people considered as credible, develop our network of journalists who consider us as reliable sources.
3. Analyze potential misinformation topics, have topic analysis tools in place.

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- Ensuring the implementation of early warning monitoring platforms to increase social listening which allows you to detect harmful misinformation trends
- Establishing partnerships with trusted stakeholders who can help to combat the misinformation- this can include experts, organizations, government
- Analysis of the groups who would potentially spread the misinformation

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- Media monitoring and listening;
- Content creation with compeling facts and narratives;
- Crisis communication strategies;
- Cultivate relationships with stakeholders;
- Consistency of messaging.

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Social media is mostly where the misinformation emerges, but the current tools have become advanced at the same time to address this issue.
Hence, active social media listening is key to understand the developing trends to divise content strategy in advance. This inlcudes but not limited to: sharing information from trusted platforms; amplification using influencers and goodwill ambassadors ; pre-sensitization of target audience by sharing verified information through trusted platforms and using governement platforms for amplified reach and impact

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To ensure accurate information reaches the right audience, first need to establish your target audience so that you have the right platform. It is key to publish facts with figures and numbers. You can also engage credible influencers and leaders in the campaign. For example, during the pandemic, there was a trending campaign on how to wash hands rightly which involved the president, the first lady and first daughter among other leaders. This is increased the awareness of the public on the importance of washing hands to mitigate COVID spread.

In addition to gain column, it is important to engage community leaders to translate the information in an everyday life in the local settings.

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It is essential to have a rapid response plan in the face of disinformation.
Always be monitoring traditional and non-traditional media.
Build trust through authentic messaging
Always be transparent.
Use data but without complex language, with empathy.
Control the narrative. Anticipate all story angles. Be authentic and solution-oriented.
It is important to determine the source of misinformation.
Feedback should be given through as many channels as possible.
If appropriate, consider giving a briefing.
Maintain an up-to-date information center on your platforms.
Always have a list of problematic issues with the different approaches.

Translated with www.DeepL.com/Translator (free version)

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It is important to do ongoing monitoring of trends so that we can identify a situation where disinformation can be spread easily. Once we identify such situation, we should get the correct information out there on all fronts – through bite-sized posts on social media as well as traditional media. We should not forget about outdoor either.

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1. Social listening activities to identify and assess what is being said about a certain topic
2. Audience analysis to tailor message and tools based on target audience
3. Stakeholder analysis to partner with all relevant stakeholders and communicate with one voice to widen reach and make sure the message resonate
4. Create content involving experts disseminating the right information to ensure credibility, using a simple language coupled with visual elements to make sure to reach the wider audience possible

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To ensure accurate information reaches audience before disinformation, we could:
- Get evidence collected and develop communication knowledges based on facts
-  Simplify the knowledges and build messages that easy to communicate and resonate with the audience
- Identify trustful partners who have influences with the audience
- Identify outcomes and impact so that we can monitor the situation

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-Transform information into actionable behaviour, try to make content with easy to understand language and infographics.
- Take in to consideration the cultural and contextual sensitivity of the country and audience
- Make a partnership with an information and fact checking agency
-Get in contact with specialized journalists that can share the information at the right time for info updates
- Instaure a platform or social media meeting to interact with the audience, answer to their questions
-Engage other stakeholders and partners to share the right messages

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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- Broker partnerships with multiple stakeholders to ensure a whole-of-government and society approach to ensure that accurate information are shared
- Amplify and promote reliable sources of information for government officials, spokespersons to refer to when communicating
- Put in place fact-checking and monitoring systems, tracking misinformation, rumors and report them timely incl. sentiments, to inform and tailor the messaging/strategic approach
- Conduct trainings for journalists
- Engage communities and top influencers to disseminate accurate messaging, that are visual, appealing to various social media platforms
- Tailor, contextualize the messaging and diversify the platforms to disseminate information esp. in areas where there are gaps of information (e.g., whatsapp chatbot etc.)

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To ensure accurate information reaches the audience, I would engage  a number of strategies including:

1. Meaningfully engaging with Journalists, both in the traditional media and online media, to create proper channels of dissemination of verified information.

2. Develop platforms for verifying information for the citizens, using simple toll-free USSD codes to ensure every mobile phone user can verify the information before they share further

3. Create consistent engagement platforms for media to ensure their is proactive sharing of correct and most upto date information

4. Prepare a list of possible Q&As and share them in print form for wider dissemination

5. Prepare short GIFs to be shared via social media with updated information

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- Cultivate relationships with journalists to ensure there are channels for accurate information to be disseminated in a timely manner.

- Conduct target audience testing early to identify misconceptions, fears etc. Use this to shape messaging and strategies as well as refine communication channels.

- Be proactive and consistent in communicating what is known in a clear, simple manner. Build a reputation for being a reliable information source.

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To deter any spread of misinformation, I would:

1. Scan the current information landscape: what are the prevailing narrative; where is the conversation happening; who could be the amplifiers of (both good and bad) information?
2. Audit of what data are available, and prepare a comms strategy with possible scenarios (including corresponding action points for x scenarios).
3. Pro-actively and consistently engage the media with good information, as well as on social media -- highlighting the facts and how these (can) relate to the community, especially those sectors of community that can be possible affected; as well as more broadly across. Humanise the facts through compelling narratives.
4. Empower allies (ie, GWAs; government partners; NGOs, etc) and those that can be tapped to amplify the evidence-based key messages. This makes for good preparation for when any dis-, mis-, and mal-information from "the other side" comes.
5. Collaborate. With government, with NGOs, and across UN agencies -- to have unified, stronger messages.
6. Prepare spokespersons for all possible scenarios; and empower staff.

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To beat disinformation, the following strategies work ahead of time.

1. Engage with media regularly for updates
2. Have an approved Q&A of likely questions by the media and the public.
3. Have a responsive social media system.
4. Publish a status paper on the matter.

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1. Perform Social listening to try and identify and assessing what is being said about the topic
2. Know your audiences to tailor message and content accordingly
3. Conduct a stakeholders analysis and partner with relevant stakeholders to widen reach and communicate with one voice to make sure the message resonates.
4. Engage experts to deliver messages on the specific topic and ensure credibility, however communicating with simple language rather than technical to reach the wide public. Make sure to include visual content (infographics, videos, images, etc) that would captivate audiences.