# data[].attributes.body
- quick, practical ready to eat and carry
- bitterness is counterbalanced with something sweet (fruit, dried fruit...)

# data[].attributes.body
- excited to try
- happy about the choice she made
- optimistic, she thinks this product can solve her problems
- she is motivated to read and understand and appreciate the product's benefits

# data[].attributes.body
- food disorder (binge) --> overeating --> solve other relating problems
- she would like to keep fit with something indulgent but healthy
- needs something quick
- she needs something to compensate the unhealthy diet she has with meals out
- take care of her family as well (husband, children...)
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# data[].attributes.body
- importance to a healthy lifestyle
- elder person, due to nutty flavour (bitterness)- women in her 50-60s. Not so much time to cook/prepare
- she has not possibility to have regular lunch/dinner at the same place, same time...
- messy diet, frequent unbalanced meals out
- she already include fruit and vegetables (accustomed to bitterness)
- wealthy

# data[].attributes.body
- Read the “GOODY” case (5 min)

- Imagine the user of the a new food ingredient “GOODY”
- Create your “real” persona (25 min)

Describe:

- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)

- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)

- Key feature(s) of the product, developers need to consider in connection to persona?

- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?

- Situations - When would he/she use the product?