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- Got an overview of Collaborative Challenge
-No entirely sure how it will work but I am excited and nervous at the same time.
-It's a fantastic opportunity to meet and interact with new individuals from various walks of life.

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Choosing the Brief was the easiest task for me as it felt like it resonated really well with me and the work that I have done in the past.

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Nina is from the same class as me, although she is in a separate group (Evening batch). She is Chinese and has previously worked as a model. It was great interacting with her.

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This is Norah and Nina. Norah is from Global Fashion retailing course and Nina is from SFM as well. We have two more girls in our group, but they work with us remotely.

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Brainstorming session with Team 1 and Team 2

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Brainstorming session with Team 1 and Team 2

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Post Consultancy Team meeting at LCF Mare Street

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Post Consultancy Team meeting at LCF Mare Street

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All of our consulting meetings used to be held at LCF Mare Street. We used to arrive early for our meetings and brainstorm our ideas before the consultation.

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I completed my research and jotted down some observations to share with my team and the Flair fashion team.

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Research about the brand and learn about the brand.

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Research about the brand and learn about the brand.

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Mapping new marketing strategy for the brand

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Mapping new marketing strategy for the brand

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- We suggested a plan about influencer marketing

- Where we thought of reaching to the micro and Macro influencers to post stories and post

- For brand visibility

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Explaining our idea to the flair Fashion team

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Explaining our idea to the flair Fashion team

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We came up with a proposed idea to do a live stream with Yoster and Mala (LCF Tutor) since influencer marketing was not feasible due to time restrictions.

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Research about why live stream is a better option for flair fashion

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Research about why live stream is a better option for flair fashion

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We looked into how livestream can benefit the team and how we can put it into action.

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One day before the live stream, the final story became live on Flair Fashion's  Instagram. It was a public announcement to let users know about the live stream.

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announcement story template suggested by us to the team

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- The final idea chosen by the flair fashion team was live stream

- We onboard do Yoster, who is a designer at flair fashion and we collaborated with Mala Simptani, who is a lecturer at LCF.

- We did a live stream foe about 50 mins where Mala and Yoster spoke about emerging designers, jewellery, process of jewellery making.

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Collaborative work- Rehearsing our final Presentation

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Collaborative work- Rehearsing our final Presentation

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Presenting our final idea to the Flair Fashion team

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Presenting our final idea to the Flair Fashion team

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Final Presentation day: Collaborative effort 

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Final Presentation day: Collaborative effort 

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Our last presentation and presentation of our final idea was given by all four of us, as well as one individual who was online.

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Final Presentation for Flair Fashion with the Flair Fashion team

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Final Presentation for Flair Fashion with the Flair Fashion team

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Working with the Flair Fashion team was a wonderful experience.
Special thanks to Mouhannad, the founder, for his constant guidance and support. Our counsellor Marie and the Flair fashion team who gave us insightful feedback.