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To post your Original Case Study Presentation...

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To post your Original Case Study Presentation...

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- Be sure you are logged in to Padlet so your post won't be anonymous.
- Click on the + sign in your Team's column.
- Put your Names where it says "Title"
- Click the upload arrow on the left to post the pdf of your visual aid.
Where it says "Write something..."
Copy and paste:
- your 3 discussion questions
- the link to your Panopto video in the Original Case Studies [assignments] folder

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Morgan Madison, Christian Marchesi, Morgan Valdes-Botter

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Brooke Gastin, Joshua Hancox, Beatriz Matarazzo, Ashley Surette

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Nicole Chiu, Francesca D'Ugo, Mariah Leahey, Sarah Spicer

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Olivia DiRe, Abbie Levin, Olivia Showalter, Eleanor Szlec

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Francis O'Hare, Michael Arrington, Raymond Ledda, Alexander Viola

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Charlotte Barton, Caitlin Cullather, Lindsay Melville, Jacqueline Porcelli

Discussion Questions:

1. Do you feel that the response from Dote’s spokesperson was effective? Why or why not?

2. Do you feel that Dote posting the screenshots of suggestions of ways to improve diversity at Dote was effective for their customer base?

3. What is the likelihood that there will be future collaborations between influencers and Dote?

https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=8e9a0b11-4c6f-445a-8492-ae8601022acf&start=0

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Team 1: Olivia S., Olivia D., Abbie, Eleanor - Kendall Jenner Pepsi Ad

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Team 1: Olivia S., Olivia D., Abbie, Eleanor - Kendall Jenner Pepsi Ad

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Video Link: https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=da6552ac-729b-4409-a346-ae86013f8a54
Discussion Questions:
1. Do you think if Kendall Jenner replied sooner than she did the backlash would have been different?
2. Will PepsiCo be affected by this in the future, if so, how in what ways?
3. Do you feel that the theme and the cast of the commercial was offensive and should have been changed?

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Discussion Questions:

1. As a Chanel customer, how would you want the brand to address price increases?
2. Are you surprised that sales of hand bags remain the same despite a substantial price increase?
3. Why do you think Chanel's marketing strategy is so successful?

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Video Presentation: https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=22bef30b-7a67-4a2d-ae3a-ae88017c773d

Discussion Questions:
1. Would a settlement between the NFL and Brian Flores resolve this situation or is there a larger problem in the League that this case touches upon?
2. If you were NFL commissioner Roger Goodell, what would your approach to Flores' allegations look like? What organizational communication tactics would you use, and why?
3. Do you believe that a same-race bias exists in NFL decision making processes regarding hiring, or is this simply an unfortunate misunderstanding caught in the gales of a racially charged media world? Keep in mind the statistical discrepancies and other evidence mentioned in the case. Explain.

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Video Presentation: https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=18827de0-3558-420a-858e-ae890032c8c6

Discussion Questions:
1. How could 5WPR have gone about this incident more appropriately?
2. What are your thoughts on Everything-PR’s involvement in the case?
3. Do you think Ronn Torossian should still hold the chairman position amid this controversy?

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Discussion Questions:

1. After hearing about this incident, would you still use Tide Pods?

1. Do you think P&G is at fault in this situation?

1. Do you think P&G should have apologized for this incident?

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https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=f91b530c-5950-4ece-8bf8-ae89001cd585

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Capture, manage, and search all your video content.

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In my opinion, I believe that Kendall Jenner was going to get backlash no matter when  she responded to the incident. Even if she had responded earlier I don't believe it would've made that much of a difference because as a celebrity you are not allowed to make any mistakes without getting ridiculed by the general public, therefore even if she responded right away people would've still had things to say.

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Honestly, if I were a Chanel customer I don't think the price increase would make that much of a difference on whether or not I will continue to consume their products. If you can afford Chanel I don't believe an increase in their prices will make that much of a difference unless you're someone who can't afford it but buys it anyways, then the increase may affect you more. However, I do believe that Chanel should address the increases in price so that their regular customers aren't surprised and turn to other high end brands instead.

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In my opinion I don't think a settlement between the NFL and Brian Flores would resolve the situation in this case because there is obviously a bigger issue at hand within the NFL. Personally, I also believe that a settlement would've honestly angered more people than it would've made happy.

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Personally, after this case I don't believe that Ronn Torossian should still be the chairman at 5WPR. He and his team needed to be more transparent with the general public in order for people to receive what they're saying and trust them. Overall, the situation could've resolved differently and more effectively.

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In my opinion, I think the likelihood of influencers using Dote in the future is still pretty high. Although Dote made a big mistake they did a pretty good job fixing it and were committed to showing the public that they messed up and were doing the best to make up for it.

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In response to question 2, I am not surprised that the sales of handbags have remained the same despite a price increase. Chanel has grown to have a very loyal fanbase, and those fans would not leave the company just because the prices were raised. They would continue supporting them, and having others supporting them if they are happy with the quality of the products.

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Like many others mentioned, I don't think a settlement would have solved this issue at any time. This is a long standing issue that shows that the NFL needs to change some things internally, and the settlement would only calm things temporarily until another issue arose.

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In response to question 3, I agree with many who say that Ronn Torossian should no longer hold the position after this controversy. The company was not transparent or gave clear responses, which that alone should have been grown to remove Torossian from his position.

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This was very interesting to read from a PR perspective, because I remember when the Tide Pod challenge first took off. Many of the videos were of teenagers and young adults eating the pods as a joke. These people are old enough to know that eating Tide Pods is not safe, therefore P&G are not at fault in this situation. This goes hand in hand with my opinion on that I will not stop my use of Tide Pods, because it is purely the public's fault. In this case, the company cannot be at fault because they only promoted their product for a single use, which is to clean clothes. Other people came up with this trend, which is why P&G should not be at fault in this situation.

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This was a very interesting case to read, especially since I have not previously heard of the company before this. I had not heard of the case, but I am horrified that something like this could happen whether intentional or not. That being said, I feel that Dote posting screenshot suggestions of ways to improve diversity is a great marketing tactic and effective for their customer base, considering everything that happened. While they wouldn't be able to draw back those who were extremely effected by this, they show accountability for their actions and willingness to change, which is more than many companies have today.