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https://www.youtube.com/watch?v=_BehI_IT2ig
This video is using Distraction by showing people are always distracted on their phone or with other everyday tasks and wont ever get anything done or do anything right.

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https://www.youtube.com/watch?v=LigPLJP6x3U
This video is using Fear and Guilt towards drinkers to not drink and drive because your life can be taken away from you so fast by the decisions that were made and not only you but many others will be affected by that bad choice and they use a high level of guilt because it makes people feel guilty that can happen an the other person will be put through that experience.

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https://youtu.be/bEPs2qEONq0

This Video uses Logos by stating facts about testing and driving, such as 75% truck accidents caused by passengers or 660,000 text messages while driving. helps you see the facts making their argument more reliable and easier to agree with.

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https://youtu.be/No1XpN9kh7o

Since kids enjoy Pokemon
and Pokemon is supported by McDonalds
therefore kids react positively to McDonalds and want to get it.
Kids
/       \
+      /             \ ? = +
/                   \
/                         \
Pokemon-------------McDonalds
+

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https://youtu.be/9gspElv1yvc

This Video uses Pathos and appeals to the emotion of guilt as well as pet owners as the sad music and videos of pets make you more inclined to adopt a pet, as well as the sad text about it being too late. all effectively causes a want to support the cause due to the guilt for the animals.

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https://youtu.be/wNjQishYOy0

This Video uses Ethos as two popular basketball players and

Kevin Durant & Dwyane Wade Support Gatorade, a well know sports drink. The use of Kevin Durant & Dwyane Wade make the product more reliable as a sports drink and convince more people to buy it.

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This AD uses Logos to appeal to smokers and beginning smokers to make everyone aware of the effects that smoking cigarettes are creating for a huge number of people in the U.K.& the way people hold cigarettes and making the shadow a gun makes a huge impact on the human eye.

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This AD uses Ethos as Nicki Minaj is a well known pop artist making the product more reliable as a speaker, a music product, is being supported by a popular music artist.

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Ethos: The ethos of the ad is the prestigious brand of electronics that is selling the product. Also at the same time Nicki Minaj, a famous rapper, is making this product to look reliable...

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This AD uses Pathos and appeals to the emotion of Guilt as well as appeals to mothers, as the girl is shown hurt and the AD states that cars are not the only thing in accidents makes you feel guilty for the accidents which people get hurt, using a girl makes the AD more effective as well as children are generally more innocent.

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Beyond The Word "English": Rhetorical Devices - Ads