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participant observation

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hypotheses

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correlational /cross-sectional

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experimental design

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The survey is important way of collecting data on and information about large populations

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Organisations are often interested in conducting quantiative and qualitative research in order to understand people's behaviour and to make people happier and more productive

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Observation or empirical evidence is an important approach in research methods

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explore is associated with qualitative research -trying to find out something new
measure is associated with quantitative research. In social sciences measurement is usually through statistics associated with a social survey

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people's feelings, thinking, and behavour are important in qualitative research. It is also important to understand the context in which people form their thinking, feelings, behaviour.

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data is collected through different methods in quantitative and qualitative research

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case study: where researchers examine a small number of specific examples
narratives: where researchers study respondents; stories in depth
social survey: most of these are done by "correlational" or "cross sectional" and are the main methods of data collection.

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Quantitative research collects numerical data.
Qualitative research reveals in-depth information that often asks 'why question.

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narratives or stories are collected in in-depth interviews (sometimes called unstructured interviews) which enable people to tell their story in detail

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A key aim of quantitative research is to measure social phenomena (unemployment, poverty, crime and so forth) through quantiative methods, such as census, social surveys